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Starting an International SEO Campaign | 5 Critical Elements

Starting an International SEO Campaign | 5 Critical Elements | International Marketing Advice & Insights | Scoop.it
After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you...
Level343's insight:

Launching an international SEO campaign requires extensive research and planning, similar to a domestic one – yet arguably more complex. To ensure your success, a foundation built on a laser-targeted market, smart site architecture, an informed keyword strategy, competitor analyses, and indigenous content is absolutely key.

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International Marketing Advice & Insights
When going global, one must address cultural, economic and religious elements in the markets - make sure you know what and who they are before you even begin.
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International SEO Services

International SEO Services | International Marketing Advice & Insights | Scoop.it
Level343 specializes in multilingual SEO services, with experience in optimizing global, multinational enterprise company websites. At Level343, our international SEO services is comprised of a tea...
Level343's insight:

Each member understands this industry, from the technical aspects to the critical thinking required to handle international campaigns. Language nuances affect keyword research, and translation tools will never be able to accurately handle this task. Our team lives within the target markets you are trying to reach, and they are your connection to that market.

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Good versus Great SEO Services

Good versus Great SEO Services | International Marketing Advice & Insights | Scoop.it
Good versus Great SEO Services. Before you go about selecting your SEO Company, it is important to understand what SEO really is. To keep it simple, it...
Level343's insight:

There was a great Twitter chat happening around this very topic. How To Hire The Super SEO. Hashtag #semrushchat. Make sure you probe your agency for elaborate answers. Prompt them for a SEO solution plan for your business and obtain justifications for their choices. After all, you are putting your resources and your reputation on the line; you deserve to know where your business will be in the upcoming years!

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The importance of trademark clearance searches in brand development - Lexology (registration)

The importance of trademark clearance searches in brand development - Lexology (registration) | International Marketing Advice & Insights | Scoop.it
A recent news story involving an advertising campaign to promote tourism in Canada's Yukon Territory vividly illustrates the importance of…
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The US Helped Create International Law, Now We Just Ignore It - Mother Jones

The US Helped Create International Law, Now We Just Ignore It - Mother Jones | International Marketing Advice & Insights | Scoop.it
The real American exceptionalism.
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Silent Circle targets enterprise users with 'world first' privacy ecosystem - ZDNet

Silent Circle targets enterprise users with 'world first' privacy ecosystem - ZDNet | International Marketing Advice & Insights | Scoop.it
A fresh funding round will help the company cope with increased demand for encrypted communications in the enterprise.
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How to Make the Most Out of an International SEO Campaign

How to Make the Most Out of an International SEO Campaign | International Marketing Advice & Insights | Scoop.it
International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.
Level343's insight:
1. Specify Your Target AudienceStart by Identifying Your Strongest Current Languages and Countries

Begin your initial research by zeroing in on your own current conversions, visibility, and traffic when it comes to the international market. Analyze your existing website using Google Analytics' Geo Reports, which can be found in the "Audience" section.

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Exploring international interactive storytelling

Exploring international interactive storytelling | International Marketing Advice & Insights | Scoop.it
An interview with Ingrid Kopp, the director of digital initiatives at Tribeca. (The following interview was for the publication One Year In Now Media Vol IV. Here it is republished in full, complet...

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 19, 1:24 PM


Simon Staffans:  "An interview with Ingrid Kopp, the director of digital initiatives at Tribeca."


[Image: Priya's Shakti Trailer]

jose antonio gabelas's curator insight, January 19, 2:59 PM

añada su visión ...

Maria Claudia Londoño D.'s curator insight, January 22, 5:28 PM

Motivate the students!

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New Survey Reveals Enterprises Are At Risk From The Internet Of Things

New Survey Reveals Enterprises Are At Risk From The Internet Of Things | International Marketing Advice & Insights | Scoop.it
The Internet of Things (IoT) is challenging enterprises as IT teams struggle to secure the influx of newly connected devices.

Via Roger Smith
Level343's insight:

BUSINESS PRODUCTIVITY RULES OUT OVER SECURITY

Another key finding from Tripwire’s survey is that while 63 percent of C-level executives expect business efficiencies and productivity to force them to adopt IoT devices regardless of the security risks, only 27 percent of them are “very concerned” about the risks.

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Roger Smith's curator insight, December 3, 2014 7:27 PM

When your fridge can SPAM the Internet to using an air conditioner to bug a meeting room, IOT is going to cause many problems when it comes to security

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IMHO VI's Profile Store relies on Aerospike Key-Value Store

IMHO VI's Profile Store relies on Aerospike Key-Value Store | International Marketing Advice & Insights | Scoop.it
IMHO VI's replaces Apache Cassandra's column store with Aerospike's Key-Value store to manage sub-millisecond, real-time - big data user profiles & ID mapping.
Level343's insight:

Ensuring 100% uptime is critical, so we rely on the Aerospike Cross Data Center Replication functionality for factor-two replication, the Aerospike Information Tool (asinfo), and the Aerospike Management Console (AMC)). With 200GB on each of the two replicas, we manage a total of 400GB. 

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Web Designer or a Web Developer

Web Designer or a Web Developer | International Marketing Advice & Insights | Scoop.it
Web Designer or a Web Developer? The elusive unicorn that farts out rainbows, Web Designers are Internet Artists. Web Developers are Internet Engineers...
Level343's insight:

Web Developer or Web Designer?

Asking if you need a developer or designer for your site is kind of asking if you need to build your new home addition or choose the paint. You really need both. Some web developers understand basic principles of design and some web designers know enough code to build a site, but the cross-overs who can do both fantastically are few and far between.

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Effective Marketing Ideas

Effective Marketing Ideas | International Marketing Advice & Insights | Scoop.it
A great marketer has many opportunities when creating an online campaign. Here are a few ideas to peruse.
Level343's insight:

A good marketer can help a business in more ways than one. These professionals understand that marketing is a complex concept that incorporates more than one channel. Good marketers understand a business’s specific needs and realize there is not simply a one-size-fits-all solution.

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Starting an International SEO Campaign | 5 Critical Elements

Starting an International SEO Campaign | 5 Critical Elements | International Marketing Advice & Insights | Scoop.it
After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you...
Level343's insight:

Launching an international SEO campaign requires extensive research and planning, similar to a domestic one – yet arguably more complex. To ensure your success, a foundation built on a laser-targeted market, smart site architecture, an informed keyword strategy, competitor analyses, and indigenous content is absolutely key.

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International Marketing is More Than Just Translation

International Marketing is More Than Just Translation | International Marketing Advice & Insights | Scoop.it
The difference between translation and localization when dealing with an international market you have to deal with cultures.
Level343's insight:
Style

Different cultures respond to different marketing styles. What is considered a soft-sell in one country might be seen as too pushy in another. A call to action that performs well in one culture might fail miserably in another. Colors, shapes, location… all should be highly customized for the precise market you’re addressing.

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People Aren’t That Concerned About Government Surveillance, Even Post Snowden

People Aren’t That Concerned About Government Surveillance, Even Post Snowden | International Marketing Advice & Insights | Scoop.it
Pew has just published a new report on Americans and how they protect their privacy in the post-Edward Snowden era. Long story short – most don’t do much of anything to even attempt to keep out the prying government eyes.
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Two Different Views Of The Classroom Of The Future? - Teachers Training International - Helping you motivate, manage and engage your students

Two Different Views Of The Classroom Of The Future? - Teachers Training International - Helping you motivate, manage and engage your students | International Marketing Advice & Insights | Scoop.it
A video and some photos demonstrating 2 differing views on the classroom of the future.

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Leona Ungerer
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Collection of First's curator insight, March 4, 7:42 AM

Love this!

Brad Gallagher's curator insight, March 18, 1:39 PM

Two interesting perspectives of collaboration in the learning environment.  Contrary to what the article says, if you watch the second classroom video all the way to the end, there is a significant amount of collaboration involved in the pedagogy.  

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Browse News in Conservation | International Institute for Conservation of Historic and Artistic Works

Browse News in Conservation | International Institute for Conservation of Historic and Artistic Works | International Marketing Advice & Insights | Scoop.it

Via International Institute for Conservation of Historic and Artistic Works
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International Institute for Conservation of Historic and Artistic Works's curator insight, March 1, 10:21 AM

News in Conservation, Issue 46 February 2015 now available for download

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10 Tell-Tale Signs You Are Not In A Digital Enterprise - Forbes

10 Tell-Tale Signs You Are Not In A Digital Enterprise - Forbes | International Marketing Advice & Insights | Scoop.it
There’s been a nonstop stream of chatter that it's time for companies to shed the husks of their analog and manual ways and evolve into digital enterprises.
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No US companies among the 30 most transparent - Biznology

No US companies among the 30 most transparent - Biznology | International Marketing Advice & Insights | Scoop.it

Transparency International is the most prominent anti-corruption research organization in the world, and their 2014 study rated the transparency of the top 124 multinationals based on three criteria: anti-corruption programs, organizational transparency, and country-by-country reporting. Surprisingly, there was not any US company near the top of the list.My recent blog on “Why Transparency is Essential For Building Corporate Brand Trust” generated lots of interest

Level343's insight:

Transparency International is the most prominent anti-corruption research organization in the world, and their 2014 study rated the transparency of the top 124 multinationals based on three criteria: anti-corruption programs, organizational transparency, and country-by-country reporting. Surprisingly, there was not any US company near the top of the list.

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Women in Tech: Meet Amy Vernon

Women in Tech: Meet Amy Vernon | International Marketing Advice & Insights | Scoop.it
I'm excited to finally have received Amy Vernon's answers... I'll admit it was like pulling teeth, the ongoing joke became known as the "inquisition" granted we took it beyond that when discussed on Twitter. That's the beauty of working
Level343's insight:

3. How do you empower your team?

I believe in leading by example. When your team sees that you’re willing to do the work they’re doing, they’re more motivated to do it. Of course, you need to make sure that you’re spending most of your time doing the things you need to be doing, but when you’re up against the wall on deadline, you need to roll up your sleeves and help get things done.

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Google Translate Gets Support For 10 More Languages

Google Translate Gets Support For 10 More Languages | International Marketing Advice & Insights | Scoop.it
Google announced the addition of ten new languages to Google Translate. A year ago, the company announced that it had reached the 80-language milestone. Now, it’s up to 90.
Level343's insight:

The new languages are:


Chichewa (Chinyanja)


Malagasy


Sesotho


Malayalam (മലയാളം)


Myanmar (Burmese, မြန်မာစာ)


Sinhala (සිංහල)


Sundanese (Basa Sunda)


Kazakh (Қазақ тілі)


Tajik (Тоҷикӣ)


Uzbek (Oʻzbek tili).

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Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics

Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics | International Marketing Advice & Insights | Scoop.it
Search Engine Marketing - Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
Level343's insight:

Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.

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Top 10 Methods How to Drive Creative Content for Marketing Business

Top 10 Methods How to Drive Creative Content for Marketing Business | International Marketing Advice & Insights | Scoop.it
Content is a king of marketing and a guarantee to drive more traffic on your website and earn more money. Learn 10 ways how to get the most out of content for your business.
Level343's insight:

 Great content will naturally flow on your content if you not only focus on your niche but also infusing your own concept and point of views about the topic you love and interested about. There is so much passion that you can draw from your niche which makes your stories more engaging to read.

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Multilingual SEO: Do You Need It?

Multilingual SEO: Do You Need It? | International Marketing Advice & Insights | Scoop.it
Multilingual SEO uses several elements of a single language SEO to form SEO campaigns for people living in countries where a language other than the...
Level343's insight:
What is Multilingual SEO? 

Multilingual SEO uses several elements of a single language SEO to form SEO campaigns for people living in countries where a language other than the primary language of the site owner is spoken. For example, if a site that was initially launched in America wants to reach out to various countries in Europe, they’d need a multilingual SEO plan to ensure that Spain, France, Greece and Portugal were all able to locate the same site in searches tailored to the local audiences.

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Launching Your Business Globally

Launching Your Business Globally | International Marketing Advice & Insights | Scoop.it
International reach is not as easy as translating a page, it takes research, commitment, and follow through.
Level343's insight:

For many companies, the goal of doing business internationally is a major point of interest. The development of communication with clients abroad often promises a wonderful opportunity to expand a company’s profile in the business world.

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6 tips for international SEO and marketing

6 tips for international SEO and marketing | International Marketing Advice & Insights | Scoop.it
Keywords can't be translated from one language to another
Level343's insight:

Yandex operates in other countries, too. It is so popular that it has more users — not just in Russia, but around the world — than Microsoft’s Bing search engine. That’s embarrassing for the tech giant from Redmond.

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How To Apply International Human Rights Law to NSA Spying

How To Apply International Human Rights Law to NSA Spying | International Marketing Advice & Insights | Scoop.it
This past Monday, the Human Rights Committee commenced its one hundredth and tenth session in Geneva from March 10-28.  During this session, the Committee will review the reports of several countries on how they are implementing the provisions of the International Covenant on Civil and Political Rights (ICCPR), an international human rights treaty and one of the bedrocks of human rights protections.
Level343's insight:

The question remains: If the Human Rights Committee, after reviewing the fourth periodic report of US, provides the member state with recommendations, also known as “concluding observations,” will the US finally comply?

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