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The history of consumers on the Internet

The history of consumers on the Internet | International Marketing Advice & Insights | Scoop.it
Doc Sheldon and Gabriella Sannino are joined by Ammon Johns, (AKA Black Knight) on this informative video
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This includes a two part series on the history of the Internet, and how it has progressively captured our everyday lives. Our first guest is Ammon Johns, also known in our industry as the Black Knight.

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International Marketing Advice & Insights
When going global, one must address cultural, economic and religious elements in the markets - make sure you know what and who they are before you even begin.
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International SEO Services

International SEO Services | International Marketing Advice & Insights | Scoop.it
Level343 specializes in multilingual SEO services, with experience in optimizing global, multinational enterprise company websites. At Level343, our international SEO services is comprised of a tea...
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Each member understands this industry, from the technical aspects to the critical thinking required to handle international campaigns. Language nuances affect keyword research, and translation tools will never be able to accurately handle this task. Our team lives within the target markets you are trying to reach, and they are your connection to that market.

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New Survey Reveals Enterprises Are At Risk From The Internet Of Things

New Survey Reveals Enterprises Are At Risk From The Internet Of Things | International Marketing Advice & Insights | Scoop.it
The Internet of Things (IoT) is challenging enterprises as IT teams struggle to secure the influx of newly connected devices.

Via Roger Smith
Level343's insight:

BUSINESS PRODUCTIVITY RULES OUT OVER SECURITY

Another key finding from Tripwire’s survey is that while 63 percent of C-level executives expect business efficiencies and productivity to force them to adopt IoT devices regardless of the security risks, only 27 percent of them are “very concerned” about the risks.

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Roger Smith's curator insight, December 3, 2014 7:27 PM

When your fridge can SPAM the Internet to using an air conditioner to bug a meeting room, IOT is going to cause many problems when it comes to security

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IMHO VI's Profile Store relies on Aerospike Key-Value Store

IMHO VI's Profile Store relies on Aerospike Key-Value Store | International Marketing Advice & Insights | Scoop.it
IMHO VI's replaces Apache Cassandra's column store with Aerospike's Key-Value store to manage sub-millisecond, real-time - big data user profiles & ID mapping.
Level343's insight:

Ensuring 100% uptime is critical, so we rely on the Aerospike Cross Data Center Replication functionality for factor-two replication, the Aerospike Information Tool (asinfo), and the Aerospike Management Console (AMC)). With 200GB on each of the two replicas, we manage a total of 400GB. 

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Web Designer or a Web Developer

Web Designer or a Web Developer | International Marketing Advice & Insights | Scoop.it
Web Designer or a Web Developer? The elusive unicorn that farts out rainbows, Web Designers are Internet Artists. Web Developers are Internet Engineers...
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Web Developer or Web Designer?

Asking if you need a developer or designer for your site is kind of asking if you need to build your new home addition or choose the paint. You really need both. Some web developers understand basic principles of design and some web designers know enough code to build a site, but the cross-overs who can do both fantastically are few and far between.

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Effective Marketing Ideas

Effective Marketing Ideas | International Marketing Advice & Insights | Scoop.it
A great marketer has many opportunities when creating an online campaign. Here are a few ideas to peruse.
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A good marketer can help a business in more ways than one. These professionals understand that marketing is a complex concept that incorporates more than one channel. Good marketers understand a business’s specific needs and realize there is not simply a one-size-fits-all solution.

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Starting an International SEO Campaign | 5 Critical Elements

Starting an International SEO Campaign | 5 Critical Elements | International Marketing Advice & Insights | Scoop.it
After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you...
Level343's insight:

Launching an international SEO campaign requires extensive research and planning, similar to a domestic one – yet arguably more complex. To ensure your success, a foundation built on a laser-targeted market, smart site architecture, an informed keyword strategy, competitor analyses, and indigenous content is absolutely key.

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International Marketing is More Than Just Translation

International Marketing is More Than Just Translation | International Marketing Advice & Insights | Scoop.it
The difference between translation and localization when dealing with an international market you have to deal with cultures.
Level343's insight:
Style

Different cultures respond to different marketing styles. What is considered a soft-sell in one country might be seen as too pushy in another. A call to action that performs well in one culture might fail miserably in another. Colors, shapes, location… all should be highly customized for the precise market you’re addressing.

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Turkish PM backtracks on social media ban threat

Turkish PM backtracks on social media ban threat | International Marketing Advice & Insights | Scoop.it
Turkish Prime Minister Recep Tayyip Erdogan has backtracked on a threat to shut down Facebook and YouTube in Turkey.
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Seriously?

The government insists the corruption allegations and leaks are the work of the followers of an influential U.S.-based Muslim cleric who have infiltrated police and the judiciary.

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Eyeing International Growth, Stripe Raises $80M From Founders Fund, Khosla And Sequoia At A $1.75B Valuation

Eyeing International Growth, Stripe Raises $80M From Founders Fund, Khosla And Sequoia At A $1.75B Valuation | International Marketing Advice & Insights | Scoop.it
The payments industry has a new billion dollar company. Online payments company Stripe is announcing more than $80 million in Series C funding, at a $1.75..
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I love the product and now that I know these kids are so cute and brothers I love it even more!

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The 5 Most Common Pitfalls In Mobile App Marketing

The 5 Most Common Pitfalls In Mobile App Marketing | International Marketing Advice & Insights | Scoop.it
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat.
Level343's insight:

It’s not wise to push your app upon your audience, but rather, subtly ensure that your audience is aware of its presence and the advantages to be gained by using the app. It is also vital that you ensure that your app is optimized for mobile app store search engines if you want to increase your organic audience.

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Lessons for journalists and social media users alike

Lessons for journalists and social media users alike
Al-Arabiya  Why, then, was this article published now? Why was it published at all?

Level343's insight:

If social media users are going to rail against media bias and political propaganda, they should be careful not to become tools for their dissemination, unwittingly or otherwise

Sharif Nashashibi

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SEO Discussions That Need to Die

SEO Discussions That Need to Die | International Marketing Advice & Insights | Scoop.it

Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media streams with almost regular periodicity. And every time it does, just the authors are new, the arguments and the contra arguments are all the same.

Level343's insight:

This topic has been chewed over and over again so many times, yet people still jump into it with both their feet, having righteous feeling that their, and no one else's argument is going to change someone's mind. This discussion is becomes particularly tiresome when people start claiming moral high ground because they are using one over the other. Let's face it once and for all times: there are no generally moral (white) and generally immoral (black) SEO tactics.

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Will It Be the EU That Finally Gives Us a Social Media Election

Will It Be the EU That Finally Gives Us a Social Media Election | International Marketing Advice & Insights | Scoop.it
One of the more enduring assumptions of political campaigning in recent times has been the idea that digital media 'won' the Presidency for Barack Obama in 2008. That it was the geeks wot won it.
Level343's insight:

It's not a bad thing that politicians head to social media - any increase in the connections between the electorate and its politicians has to be a good thing. But, if you'll forgive the cliche, too few realise that it's a conversation not a platform, seemingly regarding it as a place to announce their latest grip'n'grin and reassure people about whatever it is they need reassuring about today. Plenty of noise, not much listening.

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Google Translate Gets Support For 10 More Languages

Google Translate Gets Support For 10 More Languages | International Marketing Advice & Insights | Scoop.it
Google announced the addition of ten new languages to Google Translate. A year ago, the company announced that it had reached the 80-language milestone. Now, it’s up to 90.
Level343's insight:

The new languages are:


Chichewa (Chinyanja)


Malagasy


Sesotho


Malayalam (മലയാളം)


Myanmar (Burmese, မြန်မာစာ)


Sinhala (සිංහල)


Sundanese (Basa Sunda)


Kazakh (Қазақ тілі)


Tajik (Тоҷикӣ)


Uzbek (Oʻzbek tili).

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Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics

Enterprise SEO Benchmarks: Top Tactics, Challenges, and Metrics | International Marketing Advice & Insights | Scoop.it
Search Engine Marketing - Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
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Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use.

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Top 10 Methods How to Drive Creative Content for Marketing Business

Top 10 Methods How to Drive Creative Content for Marketing Business | International Marketing Advice & Insights | Scoop.it
Content is a king of marketing and a guarantee to drive more traffic on your website and earn more money. Learn 10 ways how to get the most out of content for your business.
Level343's insight:

 Great content will naturally flow on your content if you not only focus on your niche but also infusing your own concept and point of views about the topic you love and interested about. There is so much passion that you can draw from your niche which makes your stories more engaging to read.

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Multilingual SEO: Do You Need It?

Multilingual SEO: Do You Need It? | International Marketing Advice & Insights | Scoop.it
Multilingual SEO uses several elements of a single language SEO to form SEO campaigns for people living in countries where a language other than the...
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What is Multilingual SEO? 

Multilingual SEO uses several elements of a single language SEO to form SEO campaigns for people living in countries where a language other than the primary language of the site owner is spoken. For example, if a site that was initially launched in America wants to reach out to various countries in Europe, they’d need a multilingual SEO plan to ensure that Spain, France, Greece and Portugal were all able to locate the same site in searches tailored to the local audiences.

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Launching Your Business Globally

Launching Your Business Globally | International Marketing Advice & Insights | Scoop.it
International reach is not as easy as translating a page, it takes research, commitment, and follow through.
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For many companies, the goal of doing business internationally is a major point of interest. The development of communication with clients abroad often promises a wonderful opportunity to expand a company’s profile in the business world.

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6 tips for international SEO and marketing

6 tips for international SEO and marketing | International Marketing Advice & Insights | Scoop.it
Keywords can't be translated from one language to another
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Yandex operates in other countries, too. It is so popular that it has more users — not just in Russia, but around the world — than Microsoft’s Bing search engine. That’s embarrassing for the tech giant from Redmond.

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How To Apply International Human Rights Law to NSA Spying

How To Apply International Human Rights Law to NSA Spying | International Marketing Advice & Insights | Scoop.it
This past Monday, the Human Rights Committee commenced its one hundredth and tenth session in Geneva from March 10-28.  During this session, the Committee will review the reports of several countries on how they are implementing the provisions of the International Covenant on Civil and Political Rights (ICCPR), an international human rights treaty and one of the bedrocks of human rights protections.
Level343's insight:

The question remains: If the Human Rights Committee, after reviewing the fourth periodic report of US, provides the member state with recommendations, also known as “concluding observations,” will the US finally comply?

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Chinese social media represents both a huge opportunity and challenge for brands

Chinese social media represents both a huge opportunity and challenge for brands | International Marketing Advice & Insights | Scoop.it

The sheer scale of the growing consumer market in China has been widely reported, though how their population use social media differs vastly from the west. There are a great many lessons we can learn from China’s highly developed social media environment, while also leveraging some strategic fundamentals that are common to both markets.   China provides scale and a unique culture As the saying goes there’s one born every minute and Shanghai alone has a population of around 23 million people, equal to the population of Australia. And there’s a reputed hundred plus cities in China with a population…

Level343's insight:

Facebook, Twitter and YouTube would never dominate in China, even if they were permitted to. The Chinese government have blocked their access, but significantly, there are numerous Facebook and Twitter imitations, many feature more advanced platforms and they each have millions of active users.

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Content Strategy for an International SEO Campaign

Content Strategy for an International SEO Campaign | International Marketing Advice & Insights | Scoop.it
A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting.
Level343's insight:

A Single Page Isn't Enough

 

This is yet another case where approaching your SEO efforts as if Google and Bing were real live humans pays off. If you create a single page that is in your target language, what is the true benefit to your customers?

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3 Simple Techniques For More Persuasive Content Marketing

3 Simple Techniques For More Persuasive Content Marketing | International Marketing Advice & Insights | Scoop.it
What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here.
Level343's insight:

The statement “knowledge is power” may be cliché, but that doesn’t make it a false statement. When you empower your prospects with true understanding and knowledge, you knock down any remaining barriers and objections to doing business with you.

 

And that’s the goal, right?

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The 7 Deadly Sins of Search Marketing in 2014

The 7 Deadly Sins of Search Marketing in 2014 | International Marketing Advice & Insights | Scoop.it
Google giveth, and Google taketh away by launching changes that changed SEO forever. Avoid the cardinal sins of search marketing and fearlessly march into 2014 with these thoughtful tips!
Level343's insight:

Repenting Your Search Marketing Sins in 2014

 

There’s temptation all around us in digital marketing. For some, shortcuts are attractive because it means less resources spent, but in the end, costs brands more. For others, the old way of doing things is comfortable, fitting like an old shoe, and they’re afraid of change.
But with all the updates to search in 2013, the message is loud and clear that SEO needs to officially graduate to the next level – or else! So, where would you rather end up: in ROI heaven or Google purgatory?

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How to Use Social Media as a Link-Building Tool

How to Use Social Media as a Link-Building Tool | International Marketing Advice & Insights | Scoop.it

Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning quality backlinks to your website. Links are one of the most important quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages (SERPs).


Via Kamal Bennani
Level343's insight:

Links are one of the most important quantifiers used by search engines as they decide how relevant, important, and trusted you are. The more good quality links you have, the more ‘value’ is assigned to your site and the higher your ranking in the search engine results pages (SERPs).

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Online Directories, are they still effective for SEO?

Online Directories, are they still effective for SEO? | International Marketing Advice & Insights | Scoop.it
Is using online directories to build back links an old technique or do directories still have value in today's SEO world? (Online Directories, are they still effective in SEO?
Level343's insight:

Many search engine optimisers have blamed the recent updates for their drop in ranking, however a real SEO expert will tell you that it isn’t their websites that have been penalised but rather these kind of links that are becoming less valuable and therefore not helping the website rank, as before the updates they probably were.

 

Therefore with this in mind, we advise you to gain quality links from sites via great content and think very carefully before submitting to generic directories in order to future proof your website and not continue to use outdated techniques!

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