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Who among us can't think of at least one online reputation disaster involving a huge brand? Whether it was the United guitar scenario or the Domino's pizza video from 2009, examples abound.
Are you sure you want to delete this scoop?
Some excellent things to consider for you online presence.
Brands use social for storytelling 88 percent of the time.
Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.
Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.
I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.
I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).
So grab this piece and hone your stories!
Good slideshare with actionable advise for better business storytelling...in video and everywhere!.
Useful to nonprofits, too
Charles Day outlines the five drivers of organizational creativity--gravity, tension, heat, speed, generosity--and how to develop and deploy them.
This is quite a unique article and one I'm going to refer to a lot in my work. The language used to present these ideas is very imaginative -- and they stick in my mind!
But what does it have to do with stories? Mainly this: the author Charles Day's ideas and explanations are top notch. But we are left wondering "How do I executive on these?" The answer includes storytelling.
OK -- you get the picture. Enjoy this creative re-think about being a creative company and what it takes. Think of story as your go-tool process to realize more creativity in your organization.
Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.
Plant a seed... Nurture it... Watch it branch out... See your fundraising efforts grow wild!
Nurture everything close to you.
This is right on point. With Social Networks lots and lots of little actions can result in BIG results. It's a new philospgy of sharing in the 21st Century.
Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.
Yes. Use Social media the right way.....
Common sense no no's but often used social media tactics
Utiliser les médias sociaux dans le bon sens, et vous pouvez attirer de nouveaux clients et booster votre business. Utilisez le mauvais sens, et vous pouvez déclencher une réaction qui va faire fondre votre réputation à une flaque collante.
9 Things Businesses Shouldn't Do On Social Media @Forbes http://sco.lt/...
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"
As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.
Here's a quote from the post that stood out for me:
“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that.
There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.
You may be surprised with the results!
Humans need a sympathetic voice to like a story.
Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!
NDAs are important if you've got a truly unique idea, but for many entrepreneurs, they're not worth the trouble.
Success is more about execution than ideas.
Non Disclosure Acts are overused. NDA's are really needed to protect very unique ideas. I still think ones intellectual property should be protected.
A new guideline for training the workforce aims to boost the number of students at vocational schools by 30 percent over the next six years
How do you match the needed skills with the desired career paths?
Do you often find yourself dealing with self-doubt? It might be that you frequently second guess yourself. Did you just make the right decision? Or maybe you don't have much hope that you did well on that crucial job interview, text, or even date.