International FMCG Market Insights
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International FMCG Market Insights
The latest and greatest news from the global FMCG Industry
Curated by XPLAIN
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Simply Spectacular Social Media Campaigns

Simply Spectacular Social Media Campaigns | International FMCG Market Insights | Scoop.it
We can easily become a little blasé to social media efforts we see daily. Here's our list of five colourful social media campaigns to spark inspiration.
XPLAIN's insight:

From Water is Life charity's #firstworldproblems hashtag highjacking to Old Spice's Smellcome to manhood, here are 5 inspirational Social Media initiatives that managed to strike a chord with consumers!

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Nestlé S.A. Among Global 100 Most Sustainable Corporations

Davos, Switzerland — Nestlé S.A. has been listed on the Global 100 Most Sustainable Corporations in the World index, according to Corporate Knights, a Canadian media and investment research company. The Global 100 represent corporations from 22 countries in nine industry sectors.

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Dove's Short Film Reveals The Painfully Honest Way Young Women View Themselves

Dove's Short Film Reveals The Painfully Honest Way Young Women View Themselves | International FMCG Market Insights | Scoop.it

Teenage girls and their mothers take a close look at how they view themselves in Dove's new ad, which premiered at the Sundance Film Festival.

Vasia Dimitropoulou's insight:

New Dove campaign explores how Social Media are shaping the way that we perceive beauty.

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Axe Super Bowl Ad Makes an Excellent Point in 60 Seconds

Axe Super Bowl Ad Makes an Excellent Point in 60 Seconds | International FMCG Market Insights | Scoop.it
This Axe Super Bowl ad is probably not what you're expecting from the brand.
XPLAIN's insight:

Axe's "Make Love Not War" ad feels nothing like the Brand has produced before.

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How to Use Online Social Media Events to Improve Your Marketing

How to Use Online Social Media Events to Improve Your Marketing | International FMCG Market Insights | Scoop.it
Learn how to get customer feedback, reach more fans and generate leads by creating and managing events on social media networks.
XPLAIN's insight:

Great ideas on how you can use Social Media events to connect with prospects, strenghten customer relationships, and build your Brand!

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Coca Cola, Kraft Foods and others in US slash calories in obesity fight

Coca Cola, Kraft Foods and others in US slash calories in obesity fight | International FMCG Market Insights | Scoop.it

NEW YORK: A voluntary effort by the world's largest food and beverage companies to remove billions of calories from the products they sell in the United States to help combat the nation's obesity epidemic has far exceeded its five-year goal, according to an independent evaluation released...

XPLAIN's insight:

Giant food and beverage companies have exceed their commitment to significantly reduce calories by four-fold, based on recently released report.

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Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds

Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds | International FMCG Market Insights | Scoop.it
Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some of its first spots targeted directly at the fragile...
Vasia Dimitropoulou's insight:

Old Spice's new 'Momsong" commercial is impossible not to love!

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The 25 Biggest Brand Fails of 2013

The 25 Biggest Brand Fails of 2013 | International FMCG Market Insights | Scoop.it

These epic blunders will fill your rubbernecking heart with joy.

Vasia Dimitropoulou's insight:

Popular Brands such as Red Bull, Barilla, and Nutella featured in this year's list of biggest Brand screw-ups!

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Special K Ad Tells Women to Stop the Fat Talk [VIDEO]

Special K Ad Tells Women to Stop the Fat Talk [VIDEO] | International FMCG Market Insights | Scoop.it
The cereal company's new 2-minute spot says that 93% of women engage in some form of social media self-shaming.
Vasia Dimitropoulou's insight:

New Special K spot encourages women to think more positively.

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How Unilever reshaped marketing for the digital age

How Unilever reshaped marketing for the digital age | International FMCG Market Insights | Scoop.it

With more than 400 brands, Unilever knows how to translate traditional advertising into modern marketing. Here's a look at the strategy that enables the company's award-winning work.

XPLAIN's insight:

Babs Rangaiah, VP of global media innovation for Unilever, highlights the company's complete marketing overhaul with case studies involving Dove, Axe, and more.

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Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled

Amazing Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled | International FMCG Market Insights | Scoop.it
Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace.
XPLAIN's insight:

New Pantene ad criticizes gender stereotypes.

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Not Engaging In Social? Fine. But Own Your Brand, Set Expectation

Not Engaging In Social? Fine. But Own Your Brand, Set Expectation | International FMCG Market Insights | Scoop.it
There was recently an interesting conversation that happened on Twitter between a comedian and (what turned out to be) an impostor pretending to be a major brand (Pace Salsa). You can read the whole story here.
XPLAIN's insight:

Pace Salsa Twitter incident was a prank by comedians on a comedian, but could have easily turn into a PR disaster for the Brand.

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5 Quick Tips To Boost Engagement On Twitter

5 Quick Tips To Boost Engagement On Twitter | International FMCG Market Insights | Scoop.it
5 Quick Tips To Boost Engagement On Twitter
XPLAIN's insight:

Check out these 5 surefire ways to increase engagement on Twitter!

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Old Spice's Latest Ad Campaign Is Hair-Raising

Old Spice's Latest Ad Campaign Is Hair-Raising | International FMCG Market Insights | Scoop.it
Old Spice is getting into hair care and is announcing the move with characteristically weird advertising.
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Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray "Internetervention" Campaign

Old Spice Guy Saves Men From Buying Ridiculous Products In Body Spray "Internetervention" Campaign | International FMCG Market Insights | Scoop.it
The Old Spice guy is back and this time he’s offering “Interneterventions” to keep men from making bad mistakes, like buying push-up muscle shirts or protein powered cologne.
XPLAIN's insight:

Old Spice returns with "intervention" prank ads!

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Juicing trends could benefit CPG market

Juicing trends could benefit CPG market | International FMCG Market Insights | Scoop.it
Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the...
XPLAIN's insight:

Juice drink category is showing increased potential according to analysts.

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Emotional Branding and the Emotionally Intelligent Consumer

Emotional Branding and the Emotionally Intelligent Consumer | International FMCG Market Insights | Scoop.it
“Customers define themselves through brands they use.
XPLAIN's insight:

With consistently and actively showing personality, Brands can establish a lasting connection in the minds and hearts of consumers!

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Coca-Cola Hellenic announces initiatives to boost Greek economy

Coca-Cola Hellenic announces initiatives to boost Greek economy | International FMCG Market Insights | Scoop.it

Coca-Cola Hellenic announced on Friday it has undertaken two initiatives to help the Greek economy, in contributing what it described as a “significant” amount of money to the Greece Debt Free corporation that is aimed at buying back Greek bonds, and in offering bottled water Avra for all European Union meetings to be held in the first half of the year in Greece in the context of the country’s EU presidency.

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▶ P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom at htt...
XPLAIN's insight:

Awesome sequel of P&G's 'Thank You,Mom' ad from the 2012 Olympics will make you cry again!

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Top 10 Social Media Marketing Posts: This Year in Social Media

Top 10 Social Media Marketing Posts: This Year in Social Media | International FMCG Market Insights | Scoop.it

Read these popular articles to improve your marketing.

XPLAIN's insight:

Want to step up your Social Media game? Find great ideas you can easily put to use among this handy collection of popular posts covering everything there is to know about best practices and hottest trends!

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Tide and Clorox’s Stain Removal Apps

Tide and Clorox’s Stain Removal Apps | International FMCG Market Insights | Scoop.it

Our first Digital IQ Index®: Home Care report featured stain removal mobile apps from the top two Brands in our Index, Tide and Clorox.

Vasia Dimitropoulou's insight:

Tide and Clorox set out to offer value to consumers' lives with stain removal apps.

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2013: The year in Food and Drink

2013: The year in Food and Drink | International FMCG Market Insights | Scoop.it
Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.
XPLAIN's insight:

Take a look at some of the most important highlights of this year!

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Philip Last's curator insight, December 13, 2013 2:12 AM

Personalisation from Coke and even more convenience...despite the economic hardship for many, the highlights haven't focussed as much on value as we might expect...

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Ad of the Day: Oreo's Holiday Song About Balls Is a Real Treat at Just the Right Time

Ad of the Day: Oreo's Holiday Song About Balls Is a Real Treat at Just the Right Time | International FMCG Market Insights | Scoop.it
Let's get something out of the way first: Oreo cookie balls are not an actual Oreo product. They are, according to the Internet, a homemade delicacy involving crushed Oreos that are mixed with cream cheese, rolled into balls and dipped in chocolate.
XPLAIN's insight:

Oreo's newest holiday commercial stands out from the rest of the pack!

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Unilever and the Integrity of Brand Storytelling

Unilever and the Integrity of Brand Storytelling | International FMCG Market Insights | Scoop.it

With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. 

XPLAIN's insight:

Project Sunlight integrates the company and product Brands into a single purposeful movement aiming at "building a brighter future." 

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