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Why B2B Companies Need To Embrace Inbound Marketing

Why B2B Companies Need To Embrace Inbound Marketing | International Director | Scoop.it

What Is Inbound Marketing?

Inbound marketing is slowing becoming one of the main focuses for B2B marketers and an increasing buzz topic in the business world. I think it’s worth a more in-depth look considering everyone blogging about it  and proclaiming  it’s going to change the way we handle marketing campaigns and business relations in the future. 
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Ron McIntyre's curator insight, August 21, 2013 9:47 AM

Interesting point of view.

Virendra Bhattad's curator insight, August 23, 2013 4:04 PM

Best answer to providing solutions is by curating content that helps your customers. 

Valentin Niño Ruiz's comment, August 27, 2013 2:45 AM
gracias por escribir en mi blog http://ganoexcelvalentin.com/ es un placer, por otra parte este blog me ha cado muchas ideas para mejorar el mio gracias otra vez
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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | International Director | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
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The 21 Best Infographics Of 2013

The 21 Best Infographics Of 2013 | International Director | Scoop.it
When it comes to data viz 2013 was the best year yet. Here are some of our favorites.

Via Marty Koenig
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Marty Koenig's curator insight, December 24, 2013 6:10 PM

This is a good list, but I have seen better ones that should have beat these out. To see what I mean, check out my Scoop.it topic below and Pinterest http://www.pinterest.com/martykoenig/entrepreneurship/


Selected by Marty Koenig for CxO To Go covering the topic Innovative Marketing and Crowdfunding

Read more here: http://bit.ly/InnovationMarketing 

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Toda la verdad de reforma educativa. Layda Sansores les quita la mascara a Peña y Televisa . CNTE

RT @alxo27: @LuxyluLi CENSURAN en TV por quitar la mascara a Televisa y Peña Nieto http://t.co/Cvx3JDE6rl CNTE #FueraLauraBozzoDeMéxico RT
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | International Director | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm
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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
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Quelinka en Guia del Internet espana

Quelinka en Guia del Internet espana | International Director | Scoop.it
Agencia greativa de marketing online, diseño web, diseño grafico e identidad corporativa (quelinka QUELINKA Agencia creativa Madrid Zaragoza. Diseño web, APPS, SEO, SMM...
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Why B2B Companies Need To Embrace Inbound Marketing

Why B2B Companies Need To Embrace Inbound Marketing | International Director | Scoop.it

What Is Inbound Marketing?

Inbound marketing is slowing becoming one of the main focuses for B2B marketers and an increasing buzz topic in the business world. I think it’s worth a more in-depth look considering everyone blogging about it  and proclaiming  it’s going to change the way we handle marketing campaigns and business relations in the future. 
9


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Ron McIntyre's curator insight, August 21, 2013 9:47 AM

Interesting point of view.

Virendra Bhattad's curator insight, August 23, 2013 4:04 PM

Best answer to providing solutions is by curating content that helps your customers. 

Valentin Niño Ruiz's comment, August 27, 2013 2:45 AM
gracias por escribir en mi blog http://ganoexcelvalentin.com/ es un placer, por otra parte este blog me ha cado muchas ideas para mejorar el mio gracias otra vez
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29 Quotes On The Future of Business

29 Quotes On The Future of Business | International Director | Scoop.it
What does the future of business have in store for us? Here are 29 quotes to help you understand the changes that are coming. Please add your own quote?

Via The Fish Firm
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judicoms Associate's curator insight, August 27, 2013 7:28 AM

add your insight...in business note that families are valuable assets to hang on to when the storm hits

 
The Fish Firm's curator insight, September 14, 2013 12:12 PM

The internet has radically changed the relationship between customers and businesses. This has forced especially small businesses into a new space where ‘business as usual’ must be done differently in order to get discovered, connect with customers and run effective promotions.

As we’ve been visiting with small businesses, we’ve found that most are using social media to connect with customers. But at the same time, most are unaware of the power online communities, that include a combination of Social, Local and Mobile media, can play in today's consumer’s purchase decisions.

This stat proves this to be true: "Peer recommendations drive sales. 70% of consumer said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%)"

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B2B, B2C y Social Media (Infografía)

B2B, B2C y Social Media (Infografía) | International Director | Scoop.it

Via Alicia Rodriguez Ruiz
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Alicia Rodriguez Ruiz's curator insight, August 21, 2013 7:37 AM

Infografía de Alicia Rodriguez Ruiz sobre Social Media y empresas.

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How affiliate marketing can accelerate sales for small businesses

How affiliate marketing can accelerate sales for small businesses | International Director | Scoop.it
So long as you are armed with the right information about how to best manage a programme, the fact is that affiliate marketing is a high performing and measureable way of driving sales that sustainably grow your business.

Via The Fish Firm
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William Newman's curator insight, August 1, 2013 7:51 AM

Many affiliate programs offer on boarding strategies to full partnerships between advertisers and publishers. You need to know the business model of each program and how it compliments your operating model.

Rakesh Raghuvanshi's comment, August 2, 2013 4:00 AM
"the power of One " when all affiliate partners +publisher partners come together to drive each other and grow the ecosystem brands and the Affiliates get to speak as ONE and cross promotions and visibility increases and there is synergy in brand speak building credibility and expanding reach . But the big challenge is to manage such a large numbers of affiliates and Publishers ..and to address that is single platform which gives the brand owners the same Tools and the Rules for the brands to manage paid , earned and owned content to drive , search , local , mobile audience through contextual content and increasing the relationships life-cycle
Rakesh Raghuvanshi's curator insight, August 2, 2013 4:00 AM

"the power of One " when all affiliate partners +publisher partners come together to drive each other and grow the ecosystem brands and the Affiliates get to speak as ONE and cross promotions and visibility increases and there is synergy in brand speak building credibility  and expanding reach . But the big challenge is to manage such a large numbers of affiliates and Publishers ..and to address that is single platform which  gives the brand owners  the same Tools and the Rules for the brands to manage paid , earned and owned content to drive , search , local , mobile  audience through contextual content and increasing the relationships lifecycle 

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Arctic Ice: Going, Going…

Arctic Ice: Going, Going… | International Director | Scoop.it
It’s no surprise to regular readers I am quite concerned about climate change.

Via Marty Koenig
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Contact Boostonsvotrestartup's comment, May 30, 2013 4:08 PM
you can be concerned but natural forces are too big for us: we have to adapt to what cannot be changed.
JLC Trust's curator insight, May 31, 2013 5:34 AM

http://mondial-business.net/IMG/rubon1.png?1337081994

David Duchemin's comment, May 31, 2013 8:59 AM
If ignorance could save the world then the world would be a better place. Ignoring the effect that humans have on their environment is not the answer. Although I think you are correct that we cannot change nature but we should be no means contribute to it either. We have an opportunity to at least slow down global warming if we choice to and not just throw our hands up in the air and think that we are just victims of the world’s cruelties.
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How Social Sharing Drives eCommerce Sales? (Infographic)

How Social Sharing Drives eCommerce Sales? (Infographic) | International Director | Scoop.it
Some of us are finally discovering how social sharing drives eCommerce sales and marketing ROI. Get more insights from this story with infographic. Retail seems to get the picture: eCommerce is still growing with the speed of light.

Via The Fish Firm
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Clémentine Martin's curator insight, May 29, 2013 4:29 AM

E-commerce is becoming more and more social...

hector norockey's comment, May 29, 2013 5:52 AM
For a developing nation it creates employment and give comfort , save money and time both.
hector norockey's comment, June 2, 2013 3:30 PM
online business is going to be more popular today...
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Murcia pone en marcha 12 programas de e-learning para profesionales del turismo y la hostelería

Murcia pone en marcha 12 programas de e-learning para profesionales del turismo y la hostelería | International Director | Scoop.it

 La Consejería de Cultura y Turismo del Gobierno de la Región de Murcia, a través del Centro de Cualificación Turística (CCT), pondrá en marcha en el segundo trimestre de este año 12 cursos online para complementar la formación de los profesionales del sector turístico y hostelero.


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¿Resulta útil SlideShare como herramienta de reclutamiento?, en Reclutando.net

¿Resulta útil SlideShare como herramienta de reclutamiento?, en Reclutando.net | International Director | Scoop.it

Algunos reclutadores afirman que SlideShare ya era, por si sola, una potente herramienta para la selección de personal. En las diapositivas que se comparten en SlideShare se puede observar no sólo los conocimientos del autor de las mismas, sino también su capacidad de escritura y su habilidad para crear un documento visualmente atractivo.

 

Vía @jecanpa


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Tipos de ERE

Tipos de ERE | International Director | Scoop.it
Los distintos tipos de ERE , con ejemplos. Derechos de los trabajadores en cada uno de ellos. Estadística de empleos afectados.

Via Chema San Román S y Maite Alonso
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Examples of Traditional Marketing

Examples of Traditional Marketing | International Director | Scoop.it
Marketing activities continue to evolve from traditional strategies to nontraditional methods that involve the Internet. Both traditional and nontraditional marketing have advantages and ...

Via The Fish Firm
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Timothy Jacquet's curator insight, November 7, 2013 8:40 PM

I wonder since it so rare it is back in the market again. hummm

 

Jeremy Barton's curator insight, November 11, 2013 1:34 AM

I guess most of us know this? Are we doing what's best for our business?

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Un mapamundi de las tendencias de YouTube por país

Un mapamundi de las tendencias de YouTube por país | International Director | Scoop.it
What We Watch es un mapa que nos permite explorar las tendencias en YouTube gracias a estadísticas que recogen y evalúan las preferencias de los usuarios por región.
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Comics of the week #200

Comics of the week #200 | International Director | Scoop.it

Via Brian Yanish - MarketingHits.com, The Fish Firm
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The Fish Firm's curator insight, September 14, 2013 4:55 PM

We've found that most small / local businesses don't yet understand how new consumer behavior's impact growth or the power a robust on-line community has on getting discovered, connecting w/ customers and running effective promotions - therefore - this is absolutely correct! !!!

Maricarmen Husson's comment, September 15, 2013 9:11 AM
Yes, it is correct today, with the explosion hazard of the active groups in social networks that indicate their preferences (target), what they like or dislike, so is everyone is exposed.
Eric_Determined / Eric Silverstein's curator insight, September 15, 2013 11:11 PM

As @TheFishFirm points out, many businesses have yet to grasp the level of changes taking place on the consumer level.

 

The overall #Customer #Experience is playing a key role towards greater brand loyalty and business growth. It's important for businesses to fully understand how to engage social and connected customers.

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Los 10 errores que hay que evadir a la hora de enviar el Curriculum Vitae por email

Los 10 errores que hay que evadir a la hora de enviar el Curriculum Vitae por email | International Director | Scoop.it

 

 

Aunque tengas un Curriculum Vitae de alto impacto, si cometes uno de estos errores,difícilmente consigas empleo, porque habrá un alto grado de probabilidad de que ni siquiera sea leído. A repasar los errores!



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Why B2B Companies Need To Embrace Inbound Marketing

Why B2B Companies Need To Embrace Inbound Marketing | International Director | Scoop.it

What Is Inbound Marketing?

Inbound marketing is slowing becoming one of the main focuses for B2B marketers and an increasing buzz topic in the business world. I think it’s worth a more in-depth look considering everyone blogging about it  and proclaiming  it’s going to change the way we handle marketing campaigns and business relations in the future. 
9


Via The Fish Firm
more...
Ron McIntyre's curator insight, August 21, 2013 9:47 AM

Interesting point of view.

Virendra Bhattad's curator insight, August 23, 2013 4:04 PM

Best answer to providing solutions is by curating content that helps your customers. 

Valentin Niño Ruiz's comment, August 27, 2013 2:45 AM
gracias por escribir en mi blog http://ganoexcelvalentin.com/ es un placer, por otra parte este blog me ha cado muchas ideas para mejorar el mio gracias otra vez
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La entrevista de trabajo en Google: 10 preguntas muy raras

La entrevista de trabajo en Google: 10 preguntas muy raras | International Director | Scoop.it

 

 

Curiosidades! La entrevista de trabajo en Google: 10 preguntas muy raras. ¿Sueñas con trabajar en Google?


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Recommendations to Ramp Up Your Business' Social Media Performance

Recommendations to Ramp Up Your Business' Social Media Performance | International Director | Scoop.it
Want some ideas to improve your company’s social
media engagement? Many small businesses in New Jersey are continually
seeking effective ways to e

Via The Fish Firm
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Chuck Devers's curator insight, August 2, 2013 5:24 PM

Your business will grow through new marketing chanels - choose the best, maximize your resources.

Clay Wallin's curator insight, August 5, 2013 11:10 AM

Basics. 101. Make the effort. #Social #Business is collaborative:

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How affiliate marketing can accelerate sales for small businesses

How affiliate marketing can accelerate sales for small businesses | International Director | Scoop.it
So long as you are armed with the right information about how to best manage a programme, the fact is that affiliate marketing is a high performing and measureable way of driving sales that sustainably grow your business.

Via The Fish Firm
more...
William Newman's curator insight, August 1, 2013 7:51 AM

Many affiliate programs offer on boarding strategies to full partnerships between advertisers and publishers. You need to know the business model of each program and how it compliments your operating model.

Rakesh Raghuvanshi's comment, August 2, 2013 4:00 AM
"the power of One " when all affiliate partners +publisher partners come together to drive each other and grow the ecosystem brands and the Affiliates get to speak as ONE and cross promotions and visibility increases and there is synergy in brand speak building credibility and expanding reach . But the big challenge is to manage such a large numbers of affiliates and Publishers ..and to address that is single platform which gives the brand owners the same Tools and the Rules for the brands to manage paid , earned and owned content to drive , search , local , mobile audience through contextual content and increasing the relationships life-cycle
Rakesh Raghuvanshi's curator insight, August 2, 2013 4:00 AM

"the power of One " when all affiliate partners +publisher partners come together to drive each other and grow the ecosystem brands and the Affiliates get to speak as ONE and cross promotions and visibility increases and there is synergy in brand speak building credibility  and expanding reach . But the big challenge is to manage such a large numbers of affiliates and Publishers ..and to address that is single platform which  gives the brand owners  the same Tools and the Rules for the brands to manage paid , earned and owned content to drive , search , local , mobile  audience through contextual content and increasing the relationships lifecycle 

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Arctic Ice: Going, Going…

Arctic Ice: Going, Going… | International Director | Scoop.it
It’s no surprise to regular readers I am quite concerned about climate change.

Via Marty Koenig
more...
Contact Boostonsvotrestartup's comment, May 30, 2013 4:08 PM
you can be concerned but natural forces are too big for us: we have to adapt to what cannot be changed.
JLC Trust's curator insight, May 31, 2013 5:34 AM

http://mondial-business.net/IMG/rubon1.png?1337081994

David Duchemin's comment, May 31, 2013 8:59 AM
If ignorance could save the world then the world would be a better place. Ignoring the effect that humans have on their environment is not the answer. Although I think you are correct that we cannot change nature but we should be no means contribute to it either. We have an opportunity to at least slow down global warming if we choice to and not just throw our hands up in the air and think that we are just victims of the world’s cruelties.
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Five Ways for Colleges and Universities to Get Smart About Energy | University Business Magazine

Five Ways for Colleges and Universities to Get Smart About Energy | University Business Magazine | International Director | Scoop.it

There are ultimately only two levers to reduce energy usage: capital investments (better equipment) and operating adjustments (changing how energy is used). Capital investments have proven returns but often require a capital outlay for which educational institutions can lack budget. But the good news is there are significant savings that can be recouped simply by making low- or no-cost adjustments to existing operating processes.

 

Here’s a look at the five most common, no-cost energy efficiency measures that can immediately help educational institutions save money and dramatically improve operational efficiency, without sacrificing occupant comfort:


Via Society for College and University Planning (SCUP)
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Foro E: Así se envía un CV por e-mail

Foro E: Así se envía un CV por e-mail | International Director | Scoop.it
Enviar un CV por correo electrónico es más cómodo, más barato y más rápido que por correo tradicional. Y también puede resultar muy atractivo para las empresas, siempre que se utilicen los formatos adecuados.

Via Chema San Román S y Maite Alonso
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