International Dairy Market Insights
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International Dairy Market Insights
All the Latest and Greatest for the Dairy and DBB Market from Around the Globe
Curated by XPLAIN
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General Mills makes big push in Greek yogurt

General Mills makes big push in Greek yogurt | International Dairy Market Insights | Scoop.it

General Mills Inc. launched a new marketing offensive for its Yoplait Greek yogurt, an attempt to take back precious market share lost in the past few years.

XPLAIN's insight:

Yoplait is engaging Chobani head-on in a TV ad blitz, rolling out the time-honored taste test.


The Taste-Off marketing campaign is also running via Twitter, Facebook and Instagram, with General Mills asking consumers to do their own taste tests between Chobani and Yoplait.

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Menchie’s promotes mobile offer on TV, sees 30pc redemption rate - Mobile Marketer - Database/CRM

Menchie’s promotes mobile offer on TV, sees 30pc redemption rate - Mobile Marketer - Database/CRM | International Dairy Market Insights | Scoop.it
Frozen yogurt chain Menchie’s tapped mobile to turn the airing of an Undercover Boss episode featuring the chain’s CEO into a new customer acquisition campaign and saw a nearly 30 percent redemption rate.
XPLAIN's insight:

Menchie’s also promoted the offer via email and over its social media channels. The brand’s email list and Twitter and Facebook followers were the first to receive news of the giveaway.

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#FDThanks: Farm and Dairy's Thanksgiving Day tables

#FDThanks: Farm and Dairy's Thanksgiving Day tables | International Dairy Market Insights | Scoop.it

To thank its readers and celebrate Thanksgiving Day, the agricultural magazine "Farm And Dairy" ran on their Social Media channels (Facebook, Twitter and Instagram) a photo activation with the hashtag #FDThanks.

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Fonterra moves to rekindle trust in China

Fonterra moves to rekindle trust in China | International Dairy Market Insights | Scoop.it

New Zealand dairy giant Fonterra debuted a sub-brand Anchor in China late last week, hoping to build an emotional connection with parents.

XPLAIN's insight:

Anchor’s debut in China comes with a digital platform on its official website, Wechat account or Weibo – dubbed “Parents voice, Anchor listens” – whereby mothers born in the 70’s, 80’s and 90’s can discuss topics such as child education, nutrition and milk.

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Arla opens world’s largest fresh milk dairy in Aylesbury

Arla opens world’s largest fresh milk dairy in Aylesbury | International Dairy Market Insights | Scoop.it
Milk has started rolling out of Arla’s £150m Aylesbury dairy, the largest of its type in the world.
XPLAIN's insight:

The dairy has the capacity to process up to one billion litres of fresh milk.

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Online Tutorials by UDIM

United Dairy Industry of Michigan offers three social-media based webinars to introduce dairy farmers to the world of Facebook, and beyond.
XPLAIN's insight:

Social media is an important and powerful tool when it comes to connecting and communicating with consumers. It offers dairy producers a unique and timely opportunity to engage with millions of people through Internet and mobile-based tools.

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The Grilled Cheese Truck: Powered by Social Media, Veterans, and Founder Dave Danhi

The Grilled Cheese Truck: Powered by Social Media, Veterans, and Founder Dave Danhi | International Dairy Market Insights | Scoop.it

Podcast with Dave Danhi, the CEO and Founder of the The Grilled Cheese Truck, arguably the most popular food truck on the planet and the number one followed food truck on Twitter.

XPLAIN's insight:
Dave’s 3-Rules to Operating a Successful Food Business

1) Take care of your people.
2) Put out the best product possible.
3) Customer service has to be through the roof.

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Farm Beat: Got Milk? campaign turns 20

Farm Beat: Got Milk? campaign turns 20 | International Dairy Market Insights | Scoop.it
The Got Milk ad campaign, one of the most memorable in TV history, celebrates its 20th anniversary.
XPLAIN's insight:

The “Got Milk?” campaign launched in October 1993 with the goal of boosting consumption of California milk, much of it from the Modesto area.


The campaign, created for the California Milk Processors Board, is credited with slowing a long-term decline in consumption of fluid milk.

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Post-Recall, Chobani Touts All-Natural Greek Yogurt Quality in New Campaign

Post-Recall, Chobani Touts All-Natural Greek Yogurt Quality in New Campaign | International Dairy Market Insights | Scoop.it

Chobani was reticent to issue an official recall of moldy yogurt two months ago. But it's being aggressive about launching a new advertising campaign touting the quality of its Greek yogurt as it looks to bounce back from a round of bad PR.

XPLAIN's insight:

The campaign started on October 26 with a full-page ad in USA Today that reinforces the company's "manifesto" of using "100% natural ingredients,"—a point that also driven home on its website.


Other elements include a social campaign that invites consumers to tweet #ChotallyAwesome as a way of luring trucks that Chobani will deploy full of free yogurt samples near Thanksgiving, and an online video ad that shows close-ups of blueberries falling into Chobani with the line, "No Preservatives. No Artificial Flavors."

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What A Cow Can Teach You About Social Media

What A Cow Can Teach You About Social Media | International Dairy Market Insights | Scoop.it

Carrie Mess is a prominent and passionate dairy blogger, who explained why farmers are moving towards social media. 

XPLAIN's insight:

It’s the same reason many companies are embracing Twitter and Facebook. Farmers want to tell their stories directly to their customers. By having a presence on social media, they are able to respond to questions and give first-hand accounts of how they run their farms.

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Social media helps dairying women learn on-farm technology

Social media helps dairying women learn on-farm technology | International Dairy Market Insights | Scoop.it
Facebook forums and YouTube videos replace face-to-face workshops this month when the Dairy Women’s Network launches its second annual virtual learning forum.
XPLAIN's insight:

Dairy Women’s Network executive chair Michelle Wilson said increasingly farmers expect to be able to use new technology on the farm to add to the efficiency of their business. She added that despite rural internet and broadband challenges, rural New Zealanders also expected the same access to online services as their urban neighbours.

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Dairy Blog Educates Public, Producers

Dairy Blog Educates Public, Producers | International Dairy Market Insights | Scoop.it
Wisconsin dairy producer Carrie Mess is a major player in educating consumers about dairy farming – and farmers about social media.
XPLAIN's insight:

“Being into social media is a great way for a farmer who grows a commodity rather than a retail-type crop to be at a virtual farmers market,” Mess points out.

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When Women Share, You Should Take Action: A Tale Of Happy Yogurt Eaters

When Women Share, You Should Take Action: A Tale Of Happy Yogurt Eaters | International Dairy Market Insights | Scoop.it

In a recent advertisement, the yogurt producer Yoplait claims that they changed their product's recipe based on a fan's post on Facebook. 

XPLAIN's insight:

Taking the action Yoplait did in the first place, and then advertising it on many different platforms, is a great example for companies wishing to reach out and capture the attention and engagement of women.

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New Campaign Markets Activia to Wider Audience

New Campaign Markets Activia to Wider Audience | International Dairy Market Insights | Scoop.it
A new campaign for the yogurt brand aims to reach younger consumers and men, without the actress Jamie Lee Curtis.
XPLAIN's insight:

The new endorsers — Laila Ali, a retired boxer and a daughter of Muhammad Ali; the singer and actress Reba McEntire; and Dr. Travis Stork, a former “Bachelor” who is now a host of “The Doctors” — are also introducing a new theme for Activia advertising: “Activia tummies. Happy people,” along with a new tag line, “Feeling good starts from the inside.”


Other new elements include a Twitter feed; a hashtag, #happytummy; and a song that supplants the long-running “Ac-TIV-i-AHH” jingle. 

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Land O’Lakes Website Shows a Year on Family Farms

Land O’Lakes Website Shows a Year on Family Farms | International Dairy Market Insights | Scoop.it
Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the family farms in its cooperative.
XPLAIN's insight:

The site's target is 35-to-44-year-old moms of school-age kids, who use Facebook, Pinterest and Instagram.


According to Moran, Land O'Lakes launched an Instagram profile at the end of 2010 and has been on Pinterest for about a year.

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Multichannel creativity, social and celebrities: a formula for true marketing success

Multichannel creativity, social and celebrities: a formula for true marketing success | International Dairy Market Insights | Scoop.it

The agency Kindred released a report about their awarded Make Mine Milk campaign, that you can download for free.

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Arla to debut British dairy at GlobalDairyTrade auction

Arla to debut British dairy at GlobalDairyTrade auction | International Dairy Market Insights | Scoop.it
Arla Foods hopes to “maximise the value” of British milk through the sale of skim milk powder from one of its UK processing sites on the GlobalDairyTrade international dairy commodity auction platform.
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Taking to social media to promote dairy

Taking to social media to promote dairy | International Dairy Market Insights | Scoop.it

Bega Valley dairy farmer Tom Pearce, “Warwick Farm”, uses his Facebook and Twitter profiles to not only promote his own herd but also the interests of the dairy industry in general.

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Report says Fonterra needs a social media plan

Report says Fonterra needs a social media plan | International Dairy Market Insights | Scoop.it

A report into the botulism contamination scare which led to the recall of Fonterra products in China earlier this year has found the company could have reduced damage to its reputation had it been more active on social media.

XPLAIN's insight:

The report said: "When the crisis broke, Fonterra was ill-prepared to deal with any online escalation of the issues. Fonterra did not have a social media crisis communication plan to follow, nor a designated social media manager in daily control of digital strategy, and so the reaction was minimal, delayed and inconsistent."

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Dairy Industry Joins Forces to Fight Prostate Cancer

Dairy Industry Joins Forces to Fight Prostate Cancer | International Dairy Market Insights | Scoop.it

Several dairy industry companies and groups launched the Movember Dairy initiative. This inaugural campaign was started through a coalition within the dairy industry that has committed itself to raising awareness of men’s health issues amongst dairy farmers.

XPLAIN's insight:

"The goal of this growing coalition is to increase awareness of prostate cancer and build support throughout the dairy industry to help dairy farmers protect themselves with greater education, understanding and action to help keep their health in check," says Ed Peck, president of Filament Marketing and member of Movember Dairy.

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8 Steps to Social Media Best Practice

8 Steps to Social Media Best Practice | International Dairy Market Insights | Scoop.it

A “roll up your sleeves” guide to posting and responding on social media.

XPLAIN's insight:

Maybe the most valuable advice: Don't spam! Post as often as you have good quality information to share.

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‘Got Milk?’ Turns 20: Best Ads From the Iconic Campaign (PHOTOS)

‘Got Milk?’ Turns 20: Best Ads From the Iconic Campaign (PHOTOS) | International Dairy Market Insights | Scoop.it
From Dennis Rodman to Britney Spears, the most memorable milk mustaches from the iconic campaign.
XPLAIN's insight:

Milk was magically reinvented 20 years ago when ad man Jeff Goodby wrote two ingenious words, “Got Milk?” One of American consumerism’s most effective marketing campaigns was born.

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Celebrity cachet creates buzz for yogurts US launch

Celebrity cachet creates buzz for yogurts US launch | International Dairy Market Insights | Scoop.it
PepsiCo and the Theo Mller Group entered into a joint venture called Mller Quaker Dairy to distribute Mllers premium yogurt in the US.
XPLAIN's insight:

Müller Quaker Dairy and AOR Current Lifestyle Marketing ran a PR campaign to raise awareness and drive trial. Social media (Facebook and Twitter) were integral part of this campaign, which started on July 9 on Facebook with a teasing image.


Actress and new mom Malin Akerman was enlisted as spokesperson and helped drive PR messaging through media relations and social media engagement.

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Making a connection: World Dairy Expo panel encourages use of social media

Making a connection: World Dairy Expo panel encourages use of social media | International Dairy Market Insights | Scoop.it

The four panelists, all active in the dairy industry, discussed during the World Dairy Expo about the various social media outlets and which of them they use the most. All four said they widely use Facebook and most said they use Twitter and occasionally write short stories about their farm as a blog.

XPLAIN's insight:

World Dairy Expo social media panel members included Michele Payne-Knoper, Carrie Mess, Emily Zweber and David Foster.

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5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media

5 Steps To Becoming A ‘Highly Recommended’ Brand On Social Media | International Dairy Market Insights | Scoop.it

Digital marketer Paul Rand, author of the book "Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build your Brand and your Business" offers his strategies for harnessing the power of social media and online recommendations to grow your business.

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XPLAIN's curator insight, October 11, 2013 3:29 PM

Here are Rand’s top five strategies:


  • Make sure your energy and focus goes into the aspects of your business that you want to be known and recommended for.
  • Every customer is now a reviewer — treat them like one.
  • Some of the best product innovations will be suggested by your customers.
  • Be human, transparent, and live up to mistakes quickly.
  • Structure and manage your organization to be recommendable from the ground up.