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The Social Media Habits for Top US Beer Brands

Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube.

XPLAIN's insight:

A host of metrics and a lot of activities that show how important Social Media has become for Top Brands.

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Meghan Edmondson's curator insight, June 27, 2013 12:19 PM

Useful insight for beer brand social media managers

International Beer Market Insights
All about the Beer Industry in the Social Web era
Curated by XPLAIN
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Bud Light Nails Peyton Manning Moment

Bud Light Nails Peyton Manning Moment | International Beer Market Insights | Scoop.it
“What’s weighing on my mind is how soon I can get a Bud Light in my mouth…that’s priority number one.” – Peyton Manning
Sometimes it’s all about creating the right piece of content in the right moment.
XPLAIN's insight:

Great reflexes from Bud Light for capitalizing on an impromptu opportunity, further bonding their product with sports.

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Can Joe Public Create a Better Miller Lite Ad?

Can Joe Public Create a Better Miller Lite Ad? | International Beer Market Insights | Scoop.it

MillerCoors is turning to the public for fresh ideas to advertise its new retro cans. But if you are interested in pitching ideas, you should leave your bell-bottoms and disco records in the closet.

XPLAIN's insight:

The brewer is using the crowd-sourcing platform Tongal.

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Twitter introduces ‘age-screening’ for alcohol brands

Twitter introduces ‘age-screening’ for alcohol brands | International Beer Market Insights | Scoop.it

Twitter announced changes to its age-screening process, as well as the host of launch partners who are to integrate the new tool into their overall Twitter ad strategies.

XPLAIN's insight:

Twitter’s new age verification process means alcohol brands can set up an age-screening element to their Twitter accounts by directly contacting staff at the social network.

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Twitter and a hashtag produces a new beer [Podcast]

Twitter and a hashtag produces a new beer [Podcast] | International Beer Market Insights | Scoop.it

Now a multi-million pound company, the Aberdeenshire-based BrewDog brewerey uses social networks in creative ways to get fans involved in making new beers and in crowdfunding to expand the brand.

XPLAIN's insight:

In this podcast, the company's Social Media Manager Sarah Warman explains how the Brand works on Social Media.

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Digital strategy in China: best practices from beer brands

Digital strategy in China: best practices from beer brands | International Beer Market Insights | Scoop.it
How are global beer brands approaching the biggest market in the world on platforms like Sina Weibo and WeChat?
XPLAIN's insight:

Beers have always been among the top-spending and most creative brands on social media. With 50 billion liters-a-year (representing nearly a quarter of the global demand) China is by far the largest beer market on our planet, today.



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Utah Beer: Beer Geek Social Media

Utah Beer: Beer Geek Social Media | International Beer Market Insights | Scoop.it

In an effort to better incorporate beer geek social media with their selection of beers the Bayou in SLC has added individual beer link on their website for users of Rate Beer and Untappd on their mobile devices. 

XPLAIN's insight:

This is another sign that niche social networks like Untappd are winning in importance for brands.

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iHops: 8 Brilliant Beer Apps

iHops: 8 Brilliant Beer Apps | International Beer Market Insights | Scoop.it

There are plenty of smartphone apps that help you find new beers or share your opinion about a brand with other beer drinkers.

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Thirsty Camel launches new Beer O'Clock campaign

Thirsty Camel launches new Beer O'Clock campaign | International Beer Market Insights | Scoop.it

The Australian bottleshop chain Thirsty Camel has launched the Beer O’Clock Project, a new campaign driven through social media that aims to identify what time of day Australian drinkers consider it time to crack out a cold one.

XPLAIN's insight:

Thirsty Camel customers are being called upon to cast their vote through the group’s Facebook page, which then enters them into a draw to win part of a $40,000 prize pool.

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Microbreweries and Social Media

Microbreweries and Social Media | International Beer Market Insights | Scoop.it

Yazoo and Druid City are microbreweries that make heavy use of Social Media to develope relationships with consumers.

XPLAIN's insight:

Yazoo, which began brewing in 2003, uses five Twitter accounts (including one maintained by founder and brewmaster Linus Hall), Facebook, Pinterest and Instagram.


Druid City Brewing Company in Tuscaloosa, Ala., which has only been in operation for 18 months, are working solely with Twitter and Facebook.



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Unmetric Guest Blog: How Craft Breweries Are Schooling Big Beer Brands on Social Media

Unmetric Guest Blog: How Craft Breweries Are Schooling Big Beer Brands on Social Media | International Beer Market Insights | Scoop.it

Microbreweries can’t compete with the staggering amount of money big beer spends on sponsorship, marketing, branding and campaigns. Yet, microbreweries’ market share is growing and some inside the industry are looking nervously over their shoulder. Could it be because social media is helping to level the playing field? Are microbreweries able to build better, more engaged communities than their bigger, richer rivals?

XPLAIN's insight:

For this report, Unmetric analyzed the top five big beer brands and the top five microbreweries based on their Unmetric Scores.

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San Fran Brewery Crafts Marketing Around Story, Word-Of-Mouth and Watermelon Hats [Video]

San Fran Brewery Crafts Marketing Around Story, Word-Of-Mouth and Watermelon Hats [Video] | International Beer Market Insights | Scoop.it

Nico Freccia, the cofounder and head of business operations at San Francisco's 21st Amendment Brewery talked about beer brewing and marketing at Ad Age's CMO Strategy Summit. 

XPLAIN's insight:

The power of story telling comes up in this short video.

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How One Craft Brewery Is Tapping Social Media

How One Craft Brewery Is Tapping Social Media | International Beer Market Insights | Scoop.it
Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
XPLAIN's insight:

"From day one I decided that a lot of the marketing effort would be focused on social media," says Ben Finch, founder of Finch's Beer and co-founder of The Killswitch Collective, the cutting-edge Chicago creative agency that has done design work for the likes of MTV. "When you look at how beer brands are marketed, the big ones may do a lot through other media, but that is not an option for a craft brewery. It wasn't an economic decision--it was just the best way for us to build a hard-core following."

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Untappd, the social media for beer lovers

Untappd, the social media for beer lovers | International Beer Market Insights | Scoop.it
Untappd is THE social media for beer lovers. And, it is really simple: You check the beer you’re drinking, you rate it, you take a picture, you add a comment about what you want and you can add the place where you are drinking this beer.
XPLAIN's insight:

Lately, we increasingly read about the Untappd mobile app/network, and that's something beer brands should notice.

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Guinness Asks Bar Patrons To Swap Their Phones For Beers

Guinness Asks Bar Patrons To Swap Their Phones For Beers | International Beer Market Insights | Scoop.it
Irish brewer tries to bring real pub conversation back to life
XPLAIN's insight:

A great idea by a Brand that supports its values of socializing and human interaction with the product as the "facilitator".

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Social Media Case Study: Kingfisher's Beer Dispenser Machine creates 3,00,000 impressions on Social Media

Social Media Case Study: Kingfisher's Beer Dispenser Machine creates 3,00,000 impressions on Social Media | International Beer Market Insights | Scoop.it

In the month of October every year, beer lovers in India begin to count down the days of Kingfisher Premium The Great Indian Octoberfest, where music, Good Times and barrels of beer flow in plenty.

With each passing year, To truly enhance the user experience at the beer festival, Kingfisher combined this year the love for rock music with the love for beer. So voila, presenting the world’s first Beer Dispenser Machine that dispenses beer when you headbang to it – the Good Times Dispenser!

XPLAIN's insight:

The results were phenomenal, and how! Hordes of beer lovers lined up to experience the machine, and headbanged with gusto, with most coming back for a second round. Dizzying headbanging sessions took place, with some patrons walking away with as many as 6 cans of beer at a time! 100s of beer cans were expended over a course of 3 days and nearly 1,00,000 headbangs were generated in 3 days, with almost 3,00,000 impressions online.

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Molson taps into weather-related cravings with Facebook mobile ads

Molson taps into weather-related cravings with Facebook mobile ads | International Beer Market Insights | Scoop.it
The brewer has found success in an experiment that ties the social network’s Facebook advertising with city temperatures
XPLAIN's insight:

Engagement with the weather-related ads was higher, as were the click-through rates on those ads. That matters: The way Facebook ads work, higher engagement leads to a lower cost-per-click for the advertiser. The cost-per-click rate for Molson’s weather specific ads was 67 per cent lower than the generic ads.

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Leonard's comment, January 28, 11:12 PM
thank you... very useful information... It is very important to achieve low cost clique... needs proper optimization... even professionals can spend the budget on wasted... on coursmos were courses on fb ad... helped me a lot in the creation and optimization of my campaigns
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Harness the power of digital for global success

Harness the power of digital for global success | International Beer Market Insights | Scoop.it

Revolutionary craft beer wizard James Watt of BrewDog talks about the company's successful evolution on social media.

XPLAIN's insight:

As Watt puts it: "Investing in social media and digital is our biggest piece of advice for other Scottish businesses considering export."

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Must Love Beer - Home Page

Must Love Beer - Home Page | International Beer Market Insights | Scoop.it

Must Love Beer, The Craft Beer Community is a social network for craft beer lovers to meet friends and talk about the craft beer scene. 

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Anchor Brewing Social Media at GABF

Anchor Brewing Social Media at GABF | International Beer Market Insights | Scoop.it

Nowhere is the enthusiasm for hand-crafted brews more evident than the annual Great American Beer Festival, or GABF. This year’s three-day celebration of craft beer, held in Denver October 10-12, featured over 3,000 beers from 600+ American breweries. 49,000 tickets to GABF’s four sessions sold out in just 20 minutes.

XPLAIN's insight:

Anchor Brewing Company participated in GABF once again this year, making the road trip from San Francisco to Denver with an elaborate booth setup that nicely complements the Anchor brand.


Nick Nerbonne from the FINE social media team joined the Anchor Brewing crew at GABF for the second consecutive year, sharing photos and festival highlights with the Anchor social community throughout the three-day event. Being onsite to document the event and share the atmosphere with followers of Anchor’s FacebookTwitterGoogle+, and Instagram profiles enabled fans of the Anchor brand who aren’t able to attend to feel like they’re part of the fun.

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2014 Beer Bloggers Conference Headed to Dublin and San Diego

2014 Beer Bloggers Conference Headed to Dublin and San Diego | International Beer Market Insights | Scoop.it

The 2014 Beer Bloggers Conference will take place in Dublin, Ireland, on June 27-28, and in Sandiego, California, on August 22-24.

XPLAIN's insight:

Participants will learn about Social Media and meet with beer bloggers and representatives of the industry.

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Social media marketing is about individuals – so how does it scale?

Social media marketing is about individuals – so how does it scale? | International Beer Market Insights | Scoop.it
Large businesses can learn from small ones about putting a human face on their business
XPLAIN's insight:

Bath Ales, a small brewery and pub chain, appoints one person from each pub as social media manager. "We include our Twitter and Facebook handles on all of our point of sale and marketing materials, from leaflets to the side of trucks. In much the same way we would include our website or phone details," says marketing manager Moussa Clarke. The central accounts echo posts from each venue, encouraging local interaction. "We are just talking to our customers, in much the same way as we would behind the counter in our brewery shop," says Clarke.

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Traditional meets modern: how one craft beer retailer uses social media to find new customers

Traditional meets modern: how one craft beer retailer uses social media to find new customers | International Beer Market Insights | Scoop.it

For craft beer retailer Leigh Norwood of Favourite Beers, Cheltenham, UK, social media has helped him find a new generation of customers.

XPLAIN's insight:

Favourite Beers have around 1300 followers on Facebook and Twitter– impressive for a small, local business. Community is at the heart of Favourite Beers’ success. 

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Interview: How Budweiser Drives Results From Social Media

Interview: How Budweiser Drives Results From Social Media | International Beer Market Insights | Scoop.it

How does Budweiser measure its results in social media?.

XPLAIN's insight:

A-B InBev's VP Digital Lucas Herscovici explains how they are going about Social Media, in an interview ahead of his presentation at the Ad Age Digital Conference in San Francisco.

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Beer Chat: Caroline Sisson on Beer and Social Media

Beer Chat: Caroline Sisson on Beer and Social Media | International Beer Market Insights | Scoop.it

Caroline Sisson, the daughter of Hugh Sisson, the founder and owner of Heavy Seas Beer, is managing the company's social media account, newsletter and events.

XPLAIN's insight:

In her own words: "I think social media is a great way of connecting and interacting with our consumers; the people who drink and appreciate our beer. I’d say that Facebook & Twitter are tied for first. Although I tweet on a daily basis, and post on Facebook on a weekly basis, both are strong tools that we use to communicate to our followers and share information. Instagram is another area where we want to grow."

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Marketing Lessons: Craft Beer Marketing from Heavy Seas

Marketing Lessons: Craft Beer Marketing from Heavy Seas | International Beer Market Insights | Scoop.it

For case studies in how to market in a crowded space, look no further than the craft beer industry. The United States currently has 2,751 breweries - the most in its history – many of them craft brewers competing with giants like Budweiser.
 

One brewery succeeding in the craft beer boom is Clipper City Brewing Company, makers of Heavy Seas beers.

XPLAIN's insight:

The Clipper City Brewing Company stands out in the crowded craft beer space with clever marketing. Discover the secrets to its success.

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