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Internal Social Media
Collection of case studies, tool kits, research and expert opinions monitoring the uptake of internal social media
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Following the big guns on social media

Following the big guns on social media | Internal Social Media | Scoop.it

This article has an external focus but is highly interesting, what can small businesses learn from large businesses about social media?

 

Focuses on Dell and their recent 'Social Media Listening Command Centre"

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Nurturing Internal Social Networks - the benefits and challenges

Nurturing Internal Social Networks - the benefits and challenges | Internal Social Media | Scoop.it

"Many companies have already begun using internal social networks. With the arrival of several new and highly-heralded social software applications, IBM Connections perhaps being foremost among them, this trend can only be expected to continue and accelerate in coming years. So, what are the benefits of having an internal social network? And what are the drawbacks or challenges?"

 

Something to think about.

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Empowering Your Employees With Social Media

Empowering Your Employees With Social Media | Internal Social Media | Scoop.it

"Companies should decide whether their employees are advocates or people to censor."

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What is the Twitter Triangle?

Marc Wright discusses the Twitter Triangle and ensuring professional communicators remain relevant.

[Video 2 minutes]

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Five Ways Obama Is More Social Than Your CEO

Five Ways Obama Is More Social Than Your CEO | Internal Social Media | Scoop.it

Some great lessons here. Have you seen Obama's Google+ hangout? It is a recommended watch.

1. He understands the power of Twitter

2. He understands a new model of advocacy

3. He understands shifting revenue models

4. He understands the power of an image

5. He hires digital natives

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Deploying Volunteer Marketing Armies with Internal Social Media - Brian Solis

Deploying Volunteer Marketing Armies with Internal Social Media - Brian Solis | Internal Social Media | Scoop.it

"..by making this type of bite-sized content available to everyone in the organization, patterns are uncovered, culture is built, and more and more employees become comfortable in their knowledge of the company and its goings-on. And that comfort level manifests itself in increased participation in social media."

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New Research Shows That Enterprise Social Technology Gets Work Done

New Research Shows That Enterprise Social Technology Gets Work Done | Internal Social Media | Scoop.it

The research, conducted over the past six months, revealed that companies are realizing significant, measurable benefit from the adoption of social technologies in the areas of marketing and sales, open innovation and enterprise Q&A, which is defined as the capability to let people ask and answer questions companywide. Despite the growth of external social networks for personal use, the adoption of similar social business technologies has lagged.

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Workers Demanding Enterprise Social Networks

Workers Demanding Enterprise Social Networks | Internal Social Media | Scoop.it

As social networks become second nature outside of work, there has been a growing demand for these networks to be reflected inside the workplace. 

 

The enterprise social networking space is projected to grow 61% annually from $600 million last year to become a $6.4 billion market by year 2016.

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Delivering great content for internal and external communications

Delivering great content for internal and external communications | Internal Social Media | Scoop.it

An overview of Yammer, upcoming social media enterprise tool.

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Social Media in Business Internal Communication Strategies – Lets Talk About It! | Social Media In Business

Social Media in Business Internal Communication Strategies – Lets Talk About It! | Social Media In Business | Internal Social Media | Scoop.it

"Internal communications are best delivered in a language the receiver can comprehend, in a timely manner and comfortable medium, conveying one business topic, with an outcome that is specific and measurable. If that means you need to set up a Facebook page to communicate with employees, then so be it."

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9 Best Practices for Social Networking in the Workplace

9 Best Practices for Social Networking in the Workplace | Internal Social Media | Scoop.it
To make sure you are putting your best digital foot forward, follow these nine easy steps for workplace social networking.

Via G Social Media
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Case Study: Nokia’s internal communication driven by social media

Case Study: Nokia’s internal communication driven by social media | Internal Social Media | Scoop.it

Case Study on the different methods Nokia has adopted when it comes to implementing social media internally.

This article takes a look at its 3 most popular tools, BlogHub, VideoHub and InfoHub

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simply-communicate's comment, February 14, 2012 9:18 AM
Thanks for sharing!
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Social media stars

Social media stars | Internal Social Media | Scoop.it

An external focus but interesting to see how companies are incorporating social media inside and out.

These Best Companies to Work For are using Facebook, LinkedIn, Twitter and other social media to get even better.

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Building Your Internal Social Media Expert Team

Building Your Internal Social Media Expert Team | Internal Social Media | Scoop.it
Tips and considerations to build an internal social media expert team to make the program work, regardless of the scope and goals.

 

Christopher Barger: "a social media evangelist does not own the social space, he rents it."

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'Social' and 'Networks' -- You Can't Have One Without the Other

'Social' and 'Networks' -- You Can't Have One Without the Other | Internal Social Media | Scoop.it

As an increasing number of government agencies are exploring the use of internal collaboration or ideation tools, there is a debate over whether all of the content should be work-related, or if employees should be allowed to create off-topic posts about everything from their favorite sports teams to pictures of their pets.

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Utilizing and Implementing an Internal Social Media System

Utilizing and Implementing an Internal Social Media System | Internal Social Media | Scoop.it

The first step is to create a vision and strategy of what the company’s internal communications should be. Is the vision to share success stories, recognize achievements, share internal news or post training videos?

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Leading Internal Social Media for your organization

Video from McKinsey & Company study on the benefits of internal social media [3 minutes]

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Why Internal Culture Is Much More Important than Employee Social Media Guidelines

Why Internal Culture Is Much More Important than Employee Social Media Guidelines | Internal Social Media | Scoop.it

"even more important than any guidelines you might right is the internal culture change needed to real to make yours a true social business."

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Organisations don’t tweet, people do

Organisations don’t tweet, people do | Internal Social Media | Scoop.it

"Stop reading case studies and become one yourself."

Marc Wright reviews Euan Semples latest book on a guide to the social web

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A Five Step Roadmap to Internal Social Media

A Five Step Roadmap to Internal Social Media | Internal Social Media | Scoop.it

Summary of Whitepaper by Gragen MacDonald and APCO Worldwide

1. Assess 2. Align for Design 3. Implement 4. Ensure Sustainability 5. Measure and Adjust

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HootSuite and Syracuse University Deliver Courseware for NewGeneration of Social Media Professionals

HootSuite and Syracuse University Deliver Courseware for NewGeneration of Social Media Professionals | Internal Social Media | Scoop.it

"over the past year, the hiring demand for various social media skills has almost doubled. Although there is an increase of available jobs, a 2011 study from ManpowerGroup found that 52% of US employers had difficulties filling jobs because candidates lacked the 'hard' technical skills required of today's jobs."

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Infographic: Internal Social Media

Infographic: Internal Social Media | Internal Social Media | Scoop.it

Data from 1000 U.S employees on their views of social media.

60% of employees say use of internal social media demonstrates innovation

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How To: Use Social Media For Internal Communications - Thomas Crampton

How To: Use Social Media For Internal Communications - Thomas Crampton | Internal Social Media | Scoop.it

Asia-Pacific director of social media for Ogilvy & Mather, Thomas Crampton looks at Watson Wyatt's survey on ROI from comms strategies.

 

A little out of date but some interesting insights.

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The wild west of work media: A deluge of streamed, unstructured data

The wild west of work media: A deluge of streamed, unstructured data | Internal Social Media | Scoop.it

This is an interesting article (Nov 2011) taking a look at the point where social media meets enterprise and runs the risk of having a campaign "ostensibly based on the principles of open social media, but which are inherently closed, and which are spawning a million information silos."

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In conversation with Richard Dennison - Social Media and Internal Communications

Richard Dennison from BT on why internal comms is no longer a passive occupation.

Good video summarising the social trend in IC.

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