This funnel symbolizes how employees are made aware of corporate goals, learn about the corporation and change the way they do their job. Eventually they make more employees aware and help them do better. As employees go through the engagement funnel, the organization needs offer different tools for each stage in order to optimize the process.
Gamification should take center stage in driving the employee engagement funnel. Gamification is going through a process that is making it richer and better suited to make sustainable change in enterprises. This new era of enterprise gamification goes beyond badges and leaderboards and using compelling game mechanics such as narratives.
Read the full article to find out how gamification plays out in each phase of the employee engagement funnel:
- Awareness (Know)
- Onboarding employees (Learn)
- Engagement (Act/Do)
- Internal leadership development (Lead)
- Corporate ambassadors (Viral expansion)
Via Richard Andrews, Barb Lack