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The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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Gamification and Your Enterprise Learning Strategy Workbook | Axonify

Gamification and Your Enterprise Learning Strategy Workbook | Axonify | Internal Communications Tools | Scoop.it

"This workbook is a response to your need to understand how to strategically incorporate gamification into your learning strategy, in order to drive real business results. It's designed to be printed, written in and used as a guide."


Access this link to download a free copy of this gamification workbook which covers:

  • What is Gamification?

  • Gaming vs. Gamification

  • Key Elements of Gamification

  • Aligning Gamification with Corporate Goals and Learning Strategies

  • 5 Step Gamification Work-plan

  • Making a Case For Gamification

  • Gamification Requirements Gathering

Kim Zinke (aka Gimli Goose)'s insight:

Are you tinkering with gamification but missing the practical advice on how to make it support your business goals?  This workbook may help you get started.  While the focus is on learning goals, the information is relatable to any area.


I really like the 5-Step Work Plan which you can print off & fill-in.  It helps you get started with your strategy. And it serves as the foundation for building a methodical business case, which can be used to introduce gamification to your company and influence key stakeholders.


For more articles related to Gamification.

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Exploring Gamification for Internal Communications | Newsweaver

Exploring Gamification for Internal Communications | Newsweaver | Internal Communications Tools | Scoop.it

Were you a Cub Scout or a Girl Guide? Can you remember the excitement of receiving a new badge and displaying it on your top? Well badges are making a comeback, but this time they don’t have to be sewn on. Open badges is an emerging educational technology from Mozilla; they are essentially image files containing information about what has been done or learned to earn the badge, together with who has issued the badge and the earner’s unique evidence.


Read the full article to find out more about badges, how they're being used, and how it might affect Internal Communications and help support behavior change.

Kim Zinke (aka Gimli Goose)'s insight:

Badges - an old idea with new power and potential for Internal Communications.  The Open Badges technology adds a powerful change driver to the suite of tools available for internal comms and employee engagement strategies.

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Don’t Just Gamify the Sales Funnel. Gamify the Employee Engagement Funnel | Business 2 Community

Don’t Just Gamify the Sales Funnel. Gamify the Employee Engagement Funnel | Business 2 Community | Internal Communications Tools | Scoop.it

This funnel symbolizes how employees are made aware of corporate goals, learn about the corporation and change the way they do their job. Eventually they make more employees aware and help them do better. As employees go through the engagement funnel, the organization needs offer different tools for each stage in order to optimize the process.


Gamification should take center stage in driving the employee engagement funnel. Gamification is going through a process that is making it richer and better suited to make sustainable change in enterprises. This new era of enterprise gamification goes beyond badges and leaderboards and using compelling game mechanics such as narratives.


Read the full article to find out how gamification plays out in each phase of the employee engagement funnel:

  • Awareness (Know)
  • Onboarding employees (Learn)
  • Engagement (Act/Do)
  • Internal leadership development (Lead)
  • Corporate ambassadors (Viral expansion)

Via Richard Andrews, Barb Lack
Kim Zinke (aka Gimli Goose)'s insight:

All of these items can be significantly impacted by internal communication.  Gamification is certainly a tool that could be utilized to generate enthusiasm and a high uptake for many things.

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siobhan's curator insight, February 5, 2015 6:51 AM

Gamification is a great way of injecting some fun into communication at different stages of the employee journey and enables people to remember and keep important things front of mind.

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The Currencies of Trust and Shamification | Hannon Digital

The Currencies of Trust and Shamification | Hannon Digital | Internal Communications Tools | Scoop.it

The Digital Leaders Think Tank is a UK cross-sector, not-for-profit venture where leaders in digital marketing and communications share best practice and lessons with each other.  At a recent session they discussed Internal Social Media and the Implications for the Internal Communications Function.


Read the full article to find out examples and more about these discussion topics:

  • ways to utilise internal social media to impact change
  • understand what the barriers to change are so you can try to remove them
  • have to lead by example
  • how to remove the fear factor of communicating online
  • the currency of trust
  • shortest social media policy ever - don't be stupid
  • find out what your audience wants and answer "what's in it for me?"
  • people get things done, technology helps
  • gamification, not shamification
  • understand the five levels of attitude
  • education and training - and one big miss, not including best practices
  • importance of pre-planning
  • importance of leadership buy-in
  • fear of losing control
  • and a long list of additional abbreviated take-aways
Kim Zinke (aka Gimli Goose)'s insight:

Really interesting article to read.  Many of these issues/solutions were familiar.  And I have to agree with the author - I'll be adding shamification (public shaming exercise) to my terminology list. I can see how a game could quickly end up that way.

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A guide to gamification for internal communications | Rima Design

"This client case study/guide will explain the two main types of gamification, how we successfully used gamification as part of a global internal communications campaign, and factors to consider when using gamification in communications."


You can also view the presentation as an efile.

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How to Motivate Employees to Blog | Spark Media Solutions

How to Motivate Employees to Blog | Spark Media Solutions | Internal Communications Tools | Scoop.it

Getting employees excited about a new corporate blog for which there’s no traffic is not easy. Get it going and keep it going by creating internal gamification, challenges and peer pressure to participate.

 

Create a really long list of those challenges and have everyone aim to achieve as many as possible.  The next step is to make this ongoing competition very visible to the entire company.

 

Read the full article to discover a list of 100 challenges to entice participation. It’s a long list, but it’s purposely that long so there will always be another small achievement for colleagues to complete. If your employees tackle this list they will become expert bloggers and social sharers.

- Blogging content

- Self-promotion of post

- First shares from colleagues

- First shares outside the company

- Lots of shares from colleagues

- Lots of shares outside the company

- Help out colleagues

- Share industry content

- Traffic for your post

- Blog comments


Kim Zinke (aka Gimli Goose)'s insight:

Even if you only have an internal blog, there's enough ideas in this article to give you a good selection of challenges.

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Gamification – office Xbox or the answer to better internal comms? | Sequel Group

Gamification – office Xbox or the answer to better internal comms? | Sequel Group | Internal Communications Tools | Scoop.it

Gamification only really took off around 2010 and since then, the geeks of the gaming industry and the marketing buzzword wizards have taken it to a whole new level.

 

So what is gamification? Previously known as game mechanics, gamification is the use of game, loyalty and economic concepts in order to engage and reward individuals, solve problems and boost learning.

 

Doubters think it sounds like a new way to waste time, but supporters claim it can help organisations accelerate digital transformation projects by engaging, rewarding and motivating employees and customers.

 

But all that said, what does it mean for the Internal Communications industry? Towards the end of last year, the internal comms industry started to get bitten by the gamification bug and departments around the country started to ask whether it was right for them – and with good reason. With companies like Accenture, who released an excellent report on their experiences with gamification, and Google adopting the technique to drive loyalty and employee engagement, other companies are wanting in.  The idea of gamification does offer us a creative and innovative way to bolster loyalty, foster collaboration and secure engagement and it is not something that should just be seen as a digital led tool but one that could be used offline as well.

 

But before you jump on the bandwagon ask yourself if it really is the right solution for your organisation. Gamification has been around for a long time and people are only sitting up and paying attention now that it has become a buzzword.

Kim Zinke (aka Gimli Goose)'s insight:

Definitely some good food for thought in this article.  I'm of the thought it's another tool that can be added to our toolkit.  I can see it being used as an educational tool or as a way to keep "score' in friendly cross-company competitions.

 

The links to the report from Accenture and the article about Google are worthwhile checking out.

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Bolster Employment Engagement with an Intranet Scavenger Hunt | Intranet Connections

Bolster Employment Engagement with an Intranet Scavenger Hunt | Intranet Connections | Internal Communications Tools | Scoop.it

"In this blog, I propose a fun intranet scavenger hunt to help introduce and familiarize employees to these various intranet features. So, your mission – should you choose to accept it – is to execute an intranet scavenger hunt to spread awareness of what hidden treasures are available on your intranet. As a result, more people will start using these features more effectively, and more frequently."


Read the full article to find out more about intranet scavenger hunts and:

  • how they can boost employee engagement
  • suggested tasks
  • how to design your own


Kim Zinke (aka Gimli Goose)'s insight:

Great tips for setting up your own scavenger hunt, regardless of your platform.  It's a form of gamification that doesn't take a lot of effort to set-up.


This is a great technique to launch or relaunch your intranet.  But don't tuck it away after that.  Include it in your Onboarding package to help new employees understand what's available to them.


Here's an example from ThoughtFarmer.

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Gamifying Employee Communications and Engagement | Edelman

Gamifying Employee Communications and Engagement | Edelman | Internal Communications Tools | Scoop.it

"With Gallup estimating only 13 percent of employees are engaged at work, organizations are looking for solutions that can help them attract, retain and motivate a diverse and distracted workforce. One solution gaining momentum across every market segment is called gamification, or the integration of gaming elements into traditional communication programs and business processes."


Read the full article to find out more about these six steps to consider when integrating a gamification strategy into a communications program:

  1. Articulate the end objectives gamification will accomplish.
  2. Identify specific employee actions or tasks to target for intervention.
  3. Find the right game.
  4. Reward behavior.
  5. Inspire both collaboration and competition.
  6. Learn from your results
Kim Zinke (aka Gimli Goose)'s insight:

Building a strong gamification strategy could drive stronger employee engagement and help achieve communications objectives.

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Philips elevate guidelines to diploma status | simply communicate

Philips elevate guidelines to diploma status | simply communicate | Internal Communications Tools | Scoop.it

"Having trouble getting staff to read your social media guidelines? Simple: just gamify them. We asked Dennis Agusi of Philips, about their Social Media Diploma.


The solution involved collecting all the materials behind the guidelines and turning them into a proper test that would lead to a social media diploma. Employees could do the entire test online.


You go through specific situations which can happen on social media and you have to select the right answer to score points. The questions are quite challenging but are designed to really educate employees."


Read the full article to find out more about the process and how staff obtain a Social Media Diploma and get on the Wall of Fame.

Kim Zinke (aka Gimli Goose)'s insight:

What a great, fun, quick win!  They showed not told and it takes less than 10 minutes to complete.  The interactive method makes it less likely that Philips staff will make comments that could be harmful to the company's reputation or divulge company secrets.

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Janet Matthews's curator insight, March 25, 2014 6:38 PM

It's important to establish social media guidelines for your intranet as well as your external communications and link the two.

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All work and no play can make internal communications a bit dull | Thirdperson

All work and no play can make internal communications a bit dull | Thirdperson | Internal Communications Tools | Scoop.it

"In the world of internal comms, gamification is becoming a bit of a current faddy “magic bullet”, replacing the once common place “storytelling” as the main technique for engaging employees. Yes, it has become a bit of a fashionable phrase used my marketeers and strategists, however, when the thinking behind gamification is effectively applied and used within the right context, with the right mix of other engagement strategy, it can lead to effective – and lasting – engagement for employees."


Read the full article to find out more about these 3 main points that businesses need to consider when using gamification in their internal comms strategy:

  1. Gamification not games
  2. Employee engagement is serious business
  3. Mix things up
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Janet Matthews's curator insight, March 25, 2014 6:59 PM

Employee engagement has to include both the "fun" and the "facts" to keep people coming back and tuned in.

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SCM Live: Five top tips for Enterprise Gamification | Melcrum

Gamification is a hot trend for global organizations looking for new ways to engage employees, encourage innovation, build loyalty and communicate strategy. But if poorly managed, the process of "turning work into play" could become a costly mistake.

 

In this video, Steve Murgatroyd, Digital Insight Leader at Words and Pictures, provides five tips to achieve gamification excellence in the workplace:

1. Keep it simple

2. Start with your end objective

3. Focus on autonomy, mastery & purpose

4. Scores aren't everything

5. It's about the journey, not the destination

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How Salesforce And Deloitte Tackle Employee Engagement With Gamification | Forbes

How Salesforce And Deloitte Tackle Employee Engagement With Gamification | Forbes | Internal Communications Tools | Scoop.it
With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help.

 

Read the full article to find out how gamification worked for Deloitte to get senior executives to start & complete leadership training and Salesforce to increase usage and engagement with their CRM system.


Via Alex Butler
Kim Zinke (aka Gimli Goose)'s insight:

So what steps do you need to get identify the type of games?  These tips from the article will help: 

For each employee, figure out what behaviors have the most impact.Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.Recognize and reward behavioral steps along the way as well as end results.
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gillkelley's curator insight, July 4, 2013 4:43 AM

I love gamification as a concept.  It may not work woth all personalities, but as a motivator to drive the speed of moving through a leadership learning programme - great!

Murray McKercher's curator insight, July 4, 2013 8:03 AM

Gamification of work...great idea

Pierrick Fischer's comment, July 4, 2013 10:09 AM
Gamification is super smart! When you realize how unhappy most people are with their jobs, you also realize the oustanding potential for improvement that you have as a manager! Looking forward to trying some of these techniques!