The Internal Communications ToolBox
Tools & approaches for effective & innovative Internal Communications
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11 Laws of Internal Communication - Time for a rethink?

11 Laws of Internal Communication - Time for a rethink? | The Internal Communications ToolBox | Scoop.it

A number of years back I developed what I felt were the 11 Laws of Internal Communication.  I’ve pulled them out of the drawer and reposted them here as I have started to wonder if perhaps it was time for a rethink.  Please share this with others who you feel may get something from this and who may have additional thought sand ideas as I ponder a possible rewrite of them.  Thanks for taking a moment to read through and (hopefully) for any contributions, challenges and questions you may offer – I can’t wait to see them.

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An Ever-Expanding Range of Working Ages Brings New Challenges to Internal Communications

An Ever-Expanding Range of Working Ages Brings New Challenges to Internal Communications | The Internal Communications ToolBox | Scoop.it
An increasing number of employees over the age of 65 are deferring retirement. At the same time, a new generation of workers in their early 20s is just coming
toolbox's insight:


Having multiple generations working side by side in an organization raises specific challenges.


This article takes a look at the different communication preferences associated with different generations, and how you can take that into account in Internal Communications.


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Where's the right home for Internal Communications and Employee ...

Where's the right home for Internal Communications and Employee ... | The Internal Communications ToolBox | Scoop.it
For many years, it's been a matter of debate where internal communications and employee engagement should sit within organisations. Should it be aligned with HR? Should it be part of Corporate Communications?
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A 12-Month Plan to Social Media Success in 2013

A 12-Month Plan to Social Media Success in 2013 | The Internal Communications ToolBox | Scoop.it
Social Media - Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
toolbox's insight:

Often, knowing where to start with building a social media campaign is overwhelming. This infographic, applicable to Internal & External Communications, breaks the process down nicely.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.


For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.

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How visual thinking maps can enhance internal communication

How visual thinking maps can enhance internal communication | The Internal Communications ToolBox | Scoop.it
Visual thinking maps are a great way to enhance internal communications.
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4 Ways to Increase Employee Adoption with Intranet Designs

4 Ways to Increase Employee Adoption with Intranet Designs | The Internal Communications ToolBox | Scoop.it

First impressions. They influence our perception about everything we interact with. For better or worse we pass judgment daily. When I think about creating something new or rebuilding for improvement, the first thing I do is try to imagine the visual aspect – what my ideal result would be.


The Importance of Intranet Design


Intranet designs deserve careful consideration. A lot of time is dedicated to carefully choosing what features are required, who is going to be involved, how it will be managed, where the necessary resources are sourced from, getting executive sign off. What we often forget is how important the look and feel of the intranet can be. We all appreciate the aesthetics but often somewhere along the way we discount the value of intranet designs. A word of caution, we are all guilty of judging a book by its cover, but don’t let an ugly cover ruin your intranet’s chance at success!

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