The Internal Communications ToolBox
Tools & approaches for effective & innovative Internal Communications
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Welcome to toolbox


The Internal Communications toolbox gives you access to the latest information from around the web relating to approaches, tools and best practices for Internal and Employee Communications - subscribe to receive the latest content updates via e-mail.


Toolbox is a project of content that moves.


At content that moves we create projects that focus on building connections - connecting organizations to audiences and turning viewers into engaged participants.


As part of that initiative, we collect & curate resources on subjects that relate to our core focus areas and make it available to clients and partners through a collection of online "digital magazines" we call toolbox.


To see the list of available toolboxes, and to find out more, visit our page on Facebook



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6 Steps to Create an Internal Communications Plan

6 Steps to Create an Internal Communications Plan | The Internal Communications ToolBox | Scoop.it
Effective internal communications can benefit a company's bottom line. Here are six steps to help you get started putting a plan in place.
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5 Ways to Break Down Internal Communication Silos

5 Ways to Break Down Internal Communication Silos | The Internal Communications ToolBox | Scoop.it

"Lacking effective systems and processes for bridging the divide, even small businesses can fall victim to a silo mentality.

Even though they may be necessary in some cases, internal communications silos do present problems. The question is, what can be done to solve them."


Read the full article to find out more about these five recommendations gleaned from a variety of sources that can help set your company on a path to greater openness and fewer silos:

  1. Start with leadership
  2. Change the culture
  3. Create cross-functional teams based on shared company goals
  4. Put common technology platforms and systems in place
  5. Design for collaboration

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2013 5:44 PM

For more tactics about breaking down silos, take a look at the additional resources listed at the bottom of the article.

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Using video to inspire employees

Using video to inspire employees | The Internal Communications ToolBox | Scoop.it

How do you tell stories in your organisation? What tools and techniques do you use to demonstrate the journey you’re on as a company and how do you share successes?


Last week I read a comment in a LinkedIn group by internal communications specialist Alex Bird @BirdyAlex (pictured). She mentioned that Bromford, a leading social business offering housing and support services has been using video to bring people together and included a link to one of them.


I was intrigued and wanted to know more, so I got in touch with Alex, who agreed to give us an insight into what they have been doing internally to communicate by writing a guest post for my blog.

toolbox's insight:

An article from allthingsIC - really interesting site by UK internal communications consultant Rachel Miller. The site is worth a visit beyond just the content of the article featured here. On my initial vist I spent a good half hour finding solid, useful material.

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Create a social media content posting and curation calendar

Create a social media content posting and curation calendar | The Internal Communications ToolBox | Scoop.it
Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your
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The Internal Communications department of the future

The Internal Communications department of the future | The Internal Communications ToolBox | Scoop.it

Someday, all of our jobs may be replaced by robots. For the foreseeable future, though, it takes people -- talented, dedicated people -- to staff a successful internal communications function. William Amurgis takes us through the roles communicators need to play to carry it out. 


Before offering a complete internal communications department of the future for your consideration, first, though, are three underlying assumptions:

(1) No longer can we afford to (only) cascade messages down from the top.Our organizations have become too complex and too slow to rely upon such an antiquated method. We need to be more nimble, transparent, and inclusive.

(2) As much as I might prefer face-to-face or print communication, those methods are too inefficient, costly, and slow for any organization above a certain size and geographic scope. Instead, Web and mobile technology allow for timely, multimedia, interactive communication without regard for rank, function, location, or tenure. Fortunately, our employees -- who have embraced consumer technology and social media in their personal lives -- expect similar approaches at work. I look forward to the day when every employee has a smartphone with access to the company network, enabling the employee to be both a consumer and a contributor -- anytime, anywhere.


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The H+K Layered Narrative System: A Storytelling Process for the Post-Modern Age

The H+K Layered Narrative System: A Storytelling Process for the Post-Modern Age | The Internal Communications ToolBox | Scoop.it
toolbox's insight:

Here is an interesting strategy for approaching storytelling - I can see uses for it in determining the ideal combination of media to consider to maximise distribution.

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Creating Content For Internal Communications With Little or No Budget

This obstacle is so universal I won’t bother with any further introductions. Let’s just get to some potential practical solutions that don’t involve revising the current political system, solving unemployment or finding a solution to the ongoing Fiscal Cliff crisis shall we?

toolbox's insight:

A useful reminder of approaches to take when budget is an issue - this article re-inforces the importance of making content multi-channel.

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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | The Internal Communications ToolBox | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
toolbox's insight:

Sharing customer stories and testimonials helps unite employees, fostering inter-departmental teamwork and excellent internal customer service. It helps overcome departmental silos and turf battles and cultivates by focusing everyone on the same goal: Working together to delight customers.


Rather than just pass around customer emails or telling stories second hand, let your customers tell their story directly, whether on video, in a recorded telephone interview, or live. The difference in effect between firsthand and secondhand stories cannot be overstated.

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Employee Engagement

Employee Engagement | The Internal Communications ToolBox | Scoop.it

How are people using Social Media for workplace collaboration

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How to create high-quality Web video interviews

How to create high-quality Web video interviews | The Internal Communications ToolBox | Scoop.it

These days, recording a professional-looking Web video interview is becoming easier and cheaper. However, it’s still easy to get things like lighting, studio set-up and the background wrong.


It’s now easier than ever to conduct video interviews or conversations over Skype or Google Hangout. If you want to interview a thought leader in your sector, or if you want to have your executive director or CEO sit down for an Internet interview, take the right steps to make it look good.




toolbox's insight:

Video has become easier to eecute over the years, but there are still a lot of things to learn, and a lot of things that can be easily done wrong.


A very helpful primer from the always useful resources at socialbrite.

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Employee Communications Best Practices: Showcasing Your Organization's Culture, Strategies and Benefits Offerings to Demonstrate Value to Your Workforce

By Elizabeth Castro


One of the things I try to do as a communicator is stay engaged with the latest digital channels and improve upon existing ones that I believe are still relevant. So I often like to look back at old work to see whether it stands the test of time or how I might approach that same piece years later.


The other day I was looking at my archives of past work samples and came across some old employee newsletters from 2004. At the time I oversaw employee communications for a Chicago energy company and the newsletter was a big deal for employees.

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How to make employees fall in love with your internal social network | Ragan

How to make employees fall in love with your internal social network | Ragan | The Internal Communications ToolBox | Scoop.it

Videos, quizzes, news, and interest groups are a few of the most popular features on internal sites. Makes sure yours is populated with these features.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 25, 2013 4:12 PM

The more ability the employee has to engage with the system on their own, the better the chance they will participate. Networks that require vetting first puts up an added barrier.

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5 Best Practices for Using Video with Employee Communications

5 Best Practices for Using Video with Employee Communications | The Internal Communications ToolBox | Scoop.it
Videos are clearly taking over the Web. Even the non feline variety are making their way into the enterprise, so we held a recent webinar on how best to take advantage of the popular format for different business uses.
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Creating intranet content: a guide for everyone

Creating intranet content: a guide for everyone | The Internal Communications ToolBox | Scoop.it
This is a set of short guidelines to creating intranet content for people who are not full-time communicators.
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How to ensure the success of your employee benefits scheme | Staff Motivation Matters

How to ensure the success of your employee benefits scheme | Staff Motivation Matters | The Internal Communications ToolBox | Scoop.it

"Understanding the employee structure within your organisation is critical to designing an effective communication plan. This may mean multiple channels of communication are used to ensure all employees are exposed to the information in some way or another.


Effective communication is the key to ensuring all employees are aware of your company’s employee benefits scheme and that they are fully engaged and participating."


Read the full article to find out how a communications plan can help your benefits scheme and more about these different methods to consider:

  • communication workshops
  • presentations
  • communication champions
  • targetted communications
  • online portal/intranet
  • management support

Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 18, 2013 2:10 AM

This article emphasizes how valuable communications is to an organization.  No matter how great your program is, if no one knows about it, it will fail.


Take note of the communications methods noted above.  They should be standard items you have in your toolkit, ready to be pulled out for any project.

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A ‘Call to Action” Checklist for Internal Communications

A ‘Call to Action” Checklist for Internal Communications | The Internal Communications ToolBox | Scoop.it

The phrase has become a mantra among PR and marketing mavens: Your employees are your brand’s best ambassadors.


Regardless of the size or the company, employees need to feel that they are integral to the brand’s success. That’s why internal communication is so vital, albeit tricky, to ensuring a relatively smooth operation.

In communicating with employees the onus is increasingly on PR reps to clearly state the goals and objectives of the company. Indeed, another mantra would serve PR reps well when they communicate within the four walls: What’s in it for me? Let’s face it, that’s what most employees think when they get an email from corporate.


Having a “Call to Action” can help to assuage any questions and/or concerns that employees might have when they get wind of the latest correspondence from in-house.

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2013 Change and Communication ROI Study

2013 Change and Communication ROI Study | The Internal Communications ToolBox | Scoop.it

The best organizations are building a sense that all employees are in it together, sharing both the challenges and rewards of working. They are using social media to connect their employees to managers and colleagues - especially those who work at home.

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5 Leadership Storytelling Tips to Inspire Your Team Forward

5 Leadership Storytelling Tips to Inspire Your Team Forward | The Internal Communications ToolBox | Scoop.it
67% of leaders and managers lack the communication and presentation skills they need. These five tips will help you master leadership storytelling.
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How to Find the Best Video Stories in Your Organization -

How to Find the Best Video Stories in Your Organization - | The Internal Communications ToolBox | Scoop.it

You have an event, or a new initiative that you’re organization is preparing for and it’s been determined you need a video to help tell the story. You have a laundry list of things you want to say, your boss expects key messages and spokespeople from your organization, board members, supporters, customers and the list goes on.


Where do you start? How do you determine who will be in the video? Or even more important, how will it come together and what stories will you tell?

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Sharing Stories With Audio: Podcasting for Internal Communications

Sharing Stories With Audio: Podcasting for Internal Communications | The Internal Communications ToolBox | Scoop.it
When I first started working in audio more than 10 years ago, I encouraged some of my clients to think about including the warmth of the human voice in their
toolbox's insight:

Audio only tends to be the poor relation of rich media - everybody wants video. But the power of audio is not to be underestimated. Technically simpler to produce and edit than video, it has the potential to be more efficient in both communicating ideas and getting people motivated to contribute content.

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How to Record a Skype Video Interview in 7 Easy Steps

How to Record a Skype Video Interview in 7 Easy Steps | The Internal Communications ToolBox | Scoop.it
The average person visits a website for 48 seconds, but if it has video we stay for almost six minutes. Video is powerful. We live in a YouTube age where people want their content to move and breathe.
toolbox's insight:

Here is a good walkthrough of not only the technical aspects of recording a n interview over Skype, but a good overview of the protocol and processes necessary -scheduling, reminders etc - to make sure things go smoothly.

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How To Add a YouTube Video to a Web Site

How To Add a YouTube Video to a Web Site | The Internal Communications ToolBox | Scoop.it
Embedding a video from YouTube in your website is quite simple these days. In this tutorial we'll show you how to do it, and how to use the more advanced embedding features that YouTube now provides to web developers.
toolbox's insight:

This comes up often - the need to embed a video hosted on Youtube into a web page. While not difficult, it can easily be done incorrectly. Here is a step by step walkthrough

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11 Laws of Internal Communication - Time for a rethink?

11 Laws of Internal Communication - Time for a rethink? | The Internal Communications ToolBox | Scoop.it

A number of years back I developed what I felt were the 11 Laws of Internal Communication.  I’ve pulled them out of the drawer and reposted them here as I have started to wonder if perhaps it was time for a rethink.  Please share this with others who you feel may get something from this and who may have additional thought sand ideas as I ponder a possible rewrite of them.  Thanks for taking a moment to read through and (hopefully) for any contributions, challenges and questions you may offer – I can’t wait to see them.

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A 12-Month Plan to Social Media Success in 2013

A 12-Month Plan to Social Media Success in 2013 | The Internal Communications ToolBox | Scoop.it
Social Media - Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
toolbox's insight:

Often, knowing where to start with building a social media campaign is overwhelming. This infographic, applicable to Internal & External Communications, breaks the process down nicely.


The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.


For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.

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Measuring and benchmarking internal communications | Syman

Measuring and benchmarking internal communications | Syman | The Internal Communications ToolBox | Scoop.it

A review and data-findings from the webinar put together by Melcrum and Newsweaver titled, "Measuring and benchmarking internal communications."


Channels you use as part of your IC strategy

#1 - email

#2 - intranet

#3 - leadership communication F2F


Tools communicators plan to use

#1 - social networking

#2 - blogs

#3 - webcasts

 

Channels most effective as part of an IC strategy

(author questions if this is time spent on these channels or effectiveness)

#1 - intranet

#2 - email

#3 - F2F

 

The use of newsletters is declining. But a format showcased from Aon Hewitt is using a format that could be used in various channels.  They use an icon-based system for signaling to employees not just the urgency of the content but who the audience is for that content.  If employees trust the level of prioritization, it could work across multiple platforms.


As for benchmarking, the average open rate for internal emails is 52%.  But is that good?  If you get a 55% open rate then you are doing better than the average, but it still means that close to half the company isn't reading the communication you are sending.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 25, 2013 3:54 PM

I believe that benchmarks are required.  Without them, we don't know what is working or not.  Determining what an acceptable level is important.  You will never achieve 100%.  This does emphasize the need to use multiple channels and formatting information appropriately for each - as each channel has the potential of attracting a different audience.