Internal comms, strategy, branding and change
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Why Organizations Don’t Learn

Why Organizations Don’t Learn | Internal comms, strategy, branding and change | Scoop.it
Continuous improvement
Florian Eisele's insight:
For continuous improvement leaders need to allow for failures and value potential
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Meet Is Murder

Meet Is Murder | Internal comms, strategy, branding and change | Scoop.it
They’re boring. They’re useless. Everyone hates them. So why can’t we stop having meetings?
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Creating a Culture Where Employees Speak Up

Creating a Culture Where Employees Speak Up | Internal comms, strategy, branding and change | Scoop.it
Inclusivity benefits the bottom line.
Florian Eisele's insight:

A 'speak-up culture' is also key for innovation and ultimately growth.

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People Remember What You Say When You Paint a Picture

People Remember What You Say When You Paint a Picture | Internal comms, strategy, branding and change | Scoop.it
Leaders need to use more vivid imagery to communicate their vision for the future.
Florian Eisele's insight:

Numbers are processed in the analytical system of our brain. They do not trigger the formation of mental images. Alternatively, image-based words are processed in the experiential system. When we read or hear image-based words, they are instantly converted to verbal portraits in our mind’s eye.

It is difficult to engage both brain systems at once. When one system is primed, the other tends to lie dormant. Since quantitative information (data, statistics, metrics, and numeric targets) triggers the analytical system, the part of the mind capable of generating a vibrant snapshot of the future shuts off. Quantification is the imagination’s mortal enemy.

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Not getting reputation and CSR can drive Uber into a wall: a Start-Up Going So Fast It Could Miss a Turn

Not getting reputation and CSR can drive Uber into a wall: a Start-Up Going So Fast It Could Miss a Turn | Internal comms, strategy, branding and change | Scoop.it
The company is facing its toughest challenge yet — curbing its ugliest, most aggressive impulses before its win-at-all-cost culture begins to turn off investors, potential employees and the public.
Florian Eisele's insight:

Despite being a corporate example the lack of focus on reputation management which has the potential of bringing down an otherwise super successful outfit has also huge relevance for the nonprofit world.

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5 Internal Communications Trends

5 Internal Communications Trends | Internal comms, strategy, branding and change | Scoop.it

Over the years, internal communications has changed, and companies now recognize ...

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Social Business Planning

Edelman's approach and methodology for doing business in a connected age.
Florian Eisele's insight:

Comprehensive Edelman presentation on what it means to be/become a social business (for relevance just replace 'social business' with 'networked non-for-profit)

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The 15 Immutable Laws Of Engaging Employees In A Change Effort

In today’s complex, uncertain business environment, we realize that no organization can grow, prosper or even survive, without a knowledgeable, engaged and aware workforce.
Florian Eisele's insight:

Excellent advice on internal communications especially as part of a change process.

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Are Your Internal Communications Really Effective?

Most corporations will claim they do a great job on employee communications because they are always sending out a lot of "stuff".  But in today's world of multi-tasking with employees already flood...
Florian Eisele's insight:

Neat guideline that helps you to establish internal 2-way communications

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Brands Aren't Dead, But Traditional Branding Tools Are Dying

Brands Aren't Dead, But Traditional Branding Tools Are Dying | Internal comms, strategy, branding and change | Scoop.it
Reports of the death of the brand have been greatly exaggerated.
Florian Eisele's insight:

"As information is more and more available and the importance of brands increases, the ability to tell a meaningful story through actions and products, not words, is the only way to win."

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Cells, Pods, and Squads: The Future of Organizations is Small

Cells, Pods, and Squads: The Future of Organizations is Small | Internal comms, strategy, branding and change | Scoop.it
Achieving big in this podular future requires thinking about what makes a small team magic, and how to synchronize that throughout the company for growth.
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How leaders can make big organizations more innovative

How leaders can make big organizations more innovative | Internal comms, strategy, branding and change | Scoop.it
Big institutions reward efficiency, risk-avoidance, and predictability, all things contrary to what’s needed for innovation. How can leaders change this?
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What Google Learned From Its Quest to Build the Perfect Team

What Google Learned From Its Quest to Build the Perfect Team | Internal comms, strategy, branding and change | Scoop.it
New research reveals surprising truths about why some work groups thrive and others falter.
Florian Eisele's insight:
Google, digging into big data sets, verifies what practitioners have been preaching for a while: psychological safety is key to successful teams and meetings
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The Two Sides of Employee Engagement

The Two Sides of Employee Engagement | Internal comms, strategy, branding and change | Scoop.it
So defining engagement more clearly isn’t just a philosophical exercise. It has bottom-line implications.
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Campaigning Summit Switzerland 2015 – Sunnie J. Groeneveld on employee engagement - YouTubeo

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How to Produce Better Content Ideas

People often ask me 'how do you come up with ideas?' It's a tough question. Ideas just come to you, right? I disagree. Learn from our successes and failures…
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The Big Lie of Strategic Planning

A detailed plan may be comforting, but it’s not a strategy.
Florian Eisele's insight:

"If a company is completely comfortable with its choices, it’s at risk of missing important changes in its environment."

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Social Media for Internal Communications

Social Media for Internal Communications | Internal comms, strategy, branding and change | Scoop.it
Social media is a great tool for making connections internally. Learn how to use social tools to develop internal communications and build your culture.
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All You Need To Know About Internal Communication

All You Need To Know About Internal Communication | Internal comms, strategy, branding and change | Scoop.it
People tend to get obsessed about the latest cool channel or talk in riddles about cod business psychology. People like to pretend that there is some mystique about talking and influencing people at work.
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State of the American Workplace

The State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders report highlights findings from Gallup's ongoing study of the American workplace from 2010 through 2012. This is a continuation of Gallup's previous report on the U.S. workplace covering 2008 through 2010. This latest report provides insights into what leaders can do to improve employee engagement and performance in their companies. It includes an overview of the trend in U.S. employee engagement, a look at the impact of engagement on organizational and individual performance, information about how companies can accelerate employee engagement, and an examination of engagement across different segments of the U.S. working population.

Florian Eisele's insight:

70% of employees don't feel engaged according to this Gallup poll. Fix your internal communications now and get the most out of your team!

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David Week's curator insight, August 5, 2014 8:15 AM

Alienation is not just for the youth. 70% of the workforce feel disengaged.

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Creating Effective Internal Communications for Business Leaders

Creating Effective Internal Communications for Business Leaders | Internal comms, strategy, branding and change | Scoop.it
Our seven essential elements for managers in creating effective internal communications as part of fostering employee engagement.
Florian Eisele's insight:

Most important take away: "have a place at the top table". C-suite needs to understand internal communications as a strategic asset.

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Six Tips to Get Started on Your Internal Communication Strategy

Six Tips to Get Started on Your Internal Communication Strategy | Internal comms, strategy, branding and change | Scoop.it
Six Tips to Get Started on Your Communication Strategy
Florian Eisele's insight:

Getting started is oftentimes the toughest part; this piece gives you a clear structure to base your strategy development on

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10 “Musts” for Internal Communications | ICMA

10 “Musts” for Internal Communications | ICMA | Internal comms, strategy, branding and change | Scoop.it

"To be successful in communicating with your employees, there are ten “musts” that will make your program effective."

 

Read the full article to find out more about:

The impetus for good internal communications must come from the top.You must have a plan in order to implement a successful program.Communications must be consistent and timely.You must leverage the chain of command and existing communication opportunities.When you communicate, you must be honest, open, and credible.You must use communications to build a shared culture, not just to ram messages down your employee’s throats.You must remember to acknowledge your employees point of view in your communications.You must be open to feedback.Internal communications must be consistent with your external communications.You must have an internal communications program.
Via Kim Zinke (aka Gimli Goose)
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