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7 Elements of a Successful Social Business

7 Elements of a Successful Social Business | internal communication | Scoop.it

Via Daniel Watson
Cristelyuna's insight:

Social organization

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Rim Riahi's curator insight, February 9, 8:08 PM

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.

Internet Marketing News's curator insight, February 10, 8:59 AM

7 Elements of a Successful Social Business

Angela Balzano's curator insight, February 19, 10:44 AM

This article outlines the 7 Elements of A Successful Social Business.  These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.


Marketing and advertising has made the switch to being consumer-centered rather than company-centered.  Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way.  To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up.  Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media.  Those who sparing invest in social media will surely be left behind and irrelevant in the near future.  -Angela

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Rescooped by Cristelyuna from Business in a Social Media World
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BBC Tests Instagram As A Breaking News Service - PSFK

BBC Tests Instagram As A Breaking News Service - PSFK | internal communication | Scoop.it
10-second clips provide readers with the same up-to-date content as a full report.

Via Cendrine Marrouat - www.socialmediaslant.com
Cristelyuna's insight:

Maybe this could be a new strategy to engage also employees...

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 9, 12:35 AM


A great example of how Instagram can be used to connect with audiences...

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A New Perspective on the Bartle Player Types for Gamification - GCo

A New Perspective on the Bartle Player Types for Gamification - GCo | internal communication | Scoop.it
How can the Bartle player types be correctly adapted for gamification? The 4 original types can be separated into 8 when you consider how they're motivated.
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The Psychology of Gamification: 4 Player Types - Nate Riggs

The Psychology of Gamification: 4 Player Types - Nate Riggs | internal communication | Scoop.it
Studies analyzing the motivations behind games, and the use of badges help us to explore the psychology of gamification and these 4 unique player types ...
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7 Elements of a Successful Social Business

7 Elements of a Successful Social Business | internal communication | Scoop.it

Via Daniel Watson
Cristelyuna's insight:

Social organization

more...
Rim Riahi's curator insight, February 9, 8:08 PM

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

Answer: These are just some of the quantitative results attributed to becoming a social business. With dramatic benefits like these, why aren't allbusinesses social by now? The fact is, becoming a social business can be quite difficult, especially without a well-thought-out implementation plan.

Internet Marketing News's curator insight, February 10, 8:59 AM

7 Elements of a Successful Social Business

Angela Balzano's curator insight, February 19, 10:44 AM

This article outlines the 7 Elements of A Successful Social Business.  These elements include 1. Define a meaningful purpose 2. Simplify the user experience 3. Designate a social executive sponsor 4. Trust your people 5. Implement and drive engagement 6. Measure adoption and recognize achievements 7. Embrace change and have fun.


Marketing and advertising has made the switch to being consumer-centered rather than company-centered.  Businesses know that they way to reach consumers is by creating communications and content that consumers want to see or is useful to them in some way.  To make this happen on a large scale, and to strengthen the relationship between business and customer, social media must be integrated in a company's business plan from the ground up.  Social media must not be a side function, there needs to be dedication, creativity, and passion for social communication within the business in order to capture your audience through social media.  Those who sparing invest in social media will surely be left behind and irrelevant in the near future.  -Angela

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3 Reasons Gamification is a Winning Tactic | Likeable Media - A ...

3 Reasons Gamification is a Winning Tactic | Likeable Media - A ... | internal communication | Scoop.it
”Vendors claim that gamification can lead to a 100% to 150% pickup in engagement metrics including unique views, page views, community activities, and time on site.” (M2 Research). It doesn't feel like you're being marketed to - By ...
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