Chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks. Sixty percent of marketers point to their lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s consumers.
“For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.”
The traditional methods for driving operational excellence in global organizations are not enough. The most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.
More and more companies are creating private social networks that help their employees learn from each other and drive the business forward. Here are tips from four companies that are finding success with internal social networks.
Social media for fun does not require planning. You go with your guts and emotion and start joining places where it feels right for you. However, social media for business is at the other extreme, and to succeed there is a real need for...