When the reality show “Duck Dynasty” had its season premiere several weeks back, A&E reported that it brought in a record viewership of nearly 12 million viewers, making the show the “most watched, non-fiction series in cable history.”
The folks in the small West Texas town of Abilene are some of the show’s biggest fans – a fact that the local Star Dodge Chrysler Jeep dealership took advantage of when they planned their recent “Truck Dynasty” advertising campaign, a take-off on Duck Dynasty.
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