This teacher explains how he used the keynote to do an amazing writing lesson to show students how words can be used to colorfully describe. The presenters always use many adverbs and adjectives to describe their products and production. Students watched and listened to the keynote, then they shared what they heard to describe the products.
Students found real examples of how descriptive words can change how a topic or item is described. In this case, they saw how a real world event uses words to describe to create excitement and value. As the presentation was playing, students wrote down on a Thinking Map (Circle Map) all the describing words they heard.
Later in the Keynote the new iPad Mini was being compared and contrasted to the a Google product. Students listened as Phil Schiller shared how the two products differed via the keynote presentation. Again a real world example of someone using compare and contrast to show why their product was better by comparing.