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How Automation Works: A Visual Guide - Pardot | #TheMarketingAutomationAlert

How Automation Works: A Visual Guide - Pardot | #TheMarketingAutomationAlert | Interim sales | Scoop.it

Marketing automation is a powerful tool for marketers and sales alike. However, with so much functionality and technology powering automation, it can be a little intimidating. This guide will cover major features and workflows of automation in helpful, easy-to-understand visuals. Explanations include:

  -->  Sales and marketing daily workflows

  -->  How 360 degree profiles are assembled

  -->  What lead nurturing really means

  -->  How campaigns are created, launched, and measured

 

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Via marketingIO
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marketingIO's curator insight, October 8, 2013 9:13 PM

And it's free. Sure, it's a compilation of past content, but packaged in one, neat place.

Rescooped by Jeffry Paap from Public Relations & Social Media Insight
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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Interim sales | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
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Shelley Kotzé's curator insight, October 10, 2013 4:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 6:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 11, 2013 12:25 AM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

Rescooped by Jeffry Paap from visualizing social media
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How People Read Online [Infographic]

How People Read Online [Infographic] | Interim sales | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 


To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)