Intergrated Marketing Communications: Milestone 3
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Coca-Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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A very good example of creative strategy. Coca-Cola is the sucessful company to show the creative strategy.

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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Intergrated Marketing Communications: Milestone 3 | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
Lorraine Yeung's insight:

This article shows the relationship between the factorof marketing communication mix. Also, it gives a good explaintation for each factors. It gives the whole process of the marketing communication mix and tell people what should they do it each different step. It is good to show what is the effective marketing communication mix.

 

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Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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How to Integrate Social Media Into Your Marketing

How to Integrate Social Media Into Your Marketing | Intergrated Marketing Communications: Milestone 3 | Scoop.it

"Social media is not a solo act. It's best as part of a jazz combo.
Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives."

Lorraine Yeung's insight:

In this article, I found that it shows the importance between marketing and social media. To successfully promote the product to consumers, we have to know and choose the most suitable social media/ chaneels. The most important thing is to know the target market of the product that you want to promote. Also, in this article, it teach us how to set up and choose the correct way to launch the promotion. There are 5 ways to Achieve Cross-Media Synergy with Social Media as well. It helps people to promote the right product to the right person. Moreover, the fit social media can also help producer to develop the new protencial market.

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