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@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits

@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits | Intergrated Marketing Communications | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com, The Fish Firm, Luigi Cappel
Nikky SIngh's insight:

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

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Luigi Cappel's curator insight, April 11, 2:58 PM

As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.

Emmanuel 'Manny' Gigante's curator insight, April 15, 2:31 PM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 11:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

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Rescooped by Nikky SIngh from Creating Great Blogs
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@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits

@Scoopit Tip of the Week - POWER OF THE RESCOOP! @MarketingHits | Intergrated Marketing Communications | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com, The Fish Firm, Luigi Cappel
Nikky SIngh's insight:

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

more...
Luigi Cappel's curator insight, April 11, 2:58 PM

As Seth Godin says in his excellent book Linchpin. If you share, everyone is better off, including yourself.

Emmanuel 'Manny' Gigante's curator insight, April 15, 2:31 PM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 11:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Rescooped by Nikky SIngh from BRANDING
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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | Intergrated Marketing Communications | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.

Via Becky Norman, zzz
Nikky SIngh's insight:

THis article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

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Marche Adams's comment, March 20, 2013 9:35 PM
different modes work together to create a seamless experience for the customer and are presented with a similar tone that reinforces the brands core messages. is these modes work in a unified force this in turn could maximize a businesses cost effectiveness.
Patrick Wong's curator insight, May 13, 9:51 PM

This article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

Lili Wang's curator insight, May 15, 10:42 PM

Integrated Marketing Communications is the combined use of advertising tools that are used in a marketing campaign in order to promote a certain brand or product. creating brand awareness is very important for a business if they want to succeed in their industry. IMC is very customer-centric, meaning it is based and revolved around customers. needs and wants of these customers are important as the product the company comes up with must meet the satisfaction of these customers.

Rescooped by Nikky SIngh from Social Media, SEO, Mobile, Digital Marketing
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10 inspiring digital marketing campaigns from Coca-Cola

10 inspiring digital marketing campaigns from Coca-Cola | Intergrated Marketing Communications | Scoop.it

Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns.


Via Kamal Bennani
Nikky SIngh's insight:

How Coca-Cola took advertising to the next level and didn't rest on their success but kept motivated to keep the brand thriving. By using digital media we see in this article 10 best adverting examples of how Coca-Cola set up their campaigns , fun and relevant before we look at week 6  advertising chapter in IMC.

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Abbey 's curator insight, May 6, 12:21 AM

This article discusses 10 inspiring digital marketing campaigns from Coca Cola. I really enjoyed this article, all the different campaigns were so interesting and unique! Coca cola has done so much more with digital marketing than other brands have. Their advertising is so unique and different and it stands out to me over other companies. I loved the campaign where they put the coca cola happiness vending machine in an American college food court. It was such a clever way to further show consumers the idea that Coca Cola brings happiness. It made me feel happy just by watching… and also made me feel like a bottle of coke! I also thought that the “King of Recycling” campaign was very good also. It was such an effective way to use Facebook as a marketing tool to reach consumers. I found it refreshing to see such innovative ways to market consumers through Facebook rather than the typical… and overdone competition and standard promotion statuses. New ideas like the ones discussed in this article are what make digital marketing such a massive opportunity for companies such as Coca Cola. Relating Coca Cola with recycling and bringing happiness to people, forces consumers to admire the brands social responsibility and see it in a positive light. 

Rescooped by Nikky SIngh from Tourism Social Media
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Loyalty marketing drives sales and brand affinity

In January, Starbucks shared some statistics to prove once and for all that loyalty marketing drives sales and brand affinity.


Via Wendy Forbes
Nikky SIngh's insight:

awesome article on starbucks and brand loyalty and how it raised their loyalty memberships by more than 400,00 when they used loyalty marketing to their brand. Also it was a great idea to go mobile as no one keeps or is easier to lose cards these days and this attracted more customers and kboosted customer loyalty tothe brand

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Rescooped by Nikky SIngh from MarketingHits
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Factors That Contribute to Email Marketing Success

Factors That Contribute to Email Marketing Success | Intergrated Marketing Communications | Scoop.it
Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

Via Brian Yanish - MarketingHits.com
Nikky SIngh's insight:

for those who think email marketing is annoying i think this article shows us an effective way to use email marketing effectively to cut through media clutter and be affective

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Abbey 's curator insight, March 23, 5:34 PM

I never pay any attention to emails that are from companies or brands trying to market a product or service, I get so many each day that I automatically delete them or send them to my spam box without even opening them. I think the steps discussed in this article could result in a more effective marketing campaign, I think the most important idea is to ensure you are targeting the right audience, sending the same email to thousands of people disregarding their interests will result in most people ignoring the email. If you are targeting a specific demographic and send emails that will intrigue a specific audience and target their interests, they are more likely to pay attention to it. 

Rescooped by Nikky SIngh from Integrated Marketing Communications (IMC)
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Practical Guide to Social Media Marketing

Practical Guide to Social Media Marketing | Intergrated Marketing Communications | Scoop.it
Social Media Marketing is growing Research by Forrester suggest that the average marketing spend invested in social media will grow by 34% for the next 5 years

Via Dugguri
Nikky SIngh's insight:

I think this article gives us a good idea of how social media marketing works and how we can use it studying business. It gives the outlines of how to start using social media and the blueprints of what to aim for and the steps involved  in using social media 

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Andrew Wilson's curator insight, March 31, 10:14 PM

Social media is such a dominant medium these that i believe a business is pretty much nearly irrelevant without it. This article explains how social media can be used as a beneficial marketing medium. Its also explains how social media should be used and what objectives you should by using it.

Simon Morrisey-Brown's curator insight, October 2, 10:50 PM

A practical insight to social media marketing. Interesting statistics about the amount of growth and amount of spending that will occur in social media marketing in the coming years. I hope to be in a position where i can excel and grow at the same rate that the marketing does. I like the fact that it explains clearly that you should have a great awareness of what you are communicating across the whole team, and what you aim to achieve from the marketing plan, and how to measure it when complete to see if it was a success. A good measurement tool for future social media marketing. 

Rescooped by Nikky SIngh from Info Junkie
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Sales Promotion Objectives - Kicking Brand Habits

Sales Promotion Objectives - Kicking Brand Habits | Intergrated Marketing Communications | Scoop.it
The objective of sales promotion is to change behavior. Stimulating consumer behavior by getting people to kick their brand habits is not easy. It often t

Via Monique Neeley
Nikky SIngh's insight:

going into next week this is an important aspect in IMC as the article shows us how stimulating consumer behaviour is a must in marketing and this is done through high involvement sales promotion. the article talks about brands usual habits when it comes to promoting and the main points that should be focused are create immediate awareness ,stimulate trial ,increase purchase action - stimulate behavior and mission control.- your marketing strategy.

 
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Ivy Ng's curator insight, May 13, 10:38 PM

Sales promotions encourages immediate purchases because creates awareness amongst consumer immediately and stimulates trial to create brand habits. E.g. receiving a free sample of food, if you enjoyed the product you are more likely to purchase the full-sized product.

Kavish Lal's curator insight, May 15, 4:54 AM

 

The article is about creating awareness to change consumer behaviour and stimulating trials to create brand habits in order to increase purchase behaviour. In relation to sales promotions as an IMC tool, this article shows how stimulating consumer behaviour through sales promotions is an important tool for creating brand awareness. Sales promotions influence consumer perceptions about a brand as well as their behaviour to reinforce brand image, enhance consumer brand involvement and in turn further develop IMC efforts in building brand equity

Rescooped by Nikky SIngh from Info Junkie
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Know Your Customers to Increase Marketing Promotion Success

Know Your Customers to Increase Marketing Promotion Success | Intergrated Marketing Communications | Scoop.it
Marketing promotion is synonymous with sales promotion. It is a key element within your marketing or promotional plan for selling your product or service.

Via Monique Neeley
Nikky SIngh's insight:

A nice overview going into 2nd half of IMC , this helped me to realize how sales promo works and why it was used. this article shows us that in an IMC campaign u must know your customers well enough = feelings, desires , attitudes , emotions etc in order to boost immediate sales by targeting products and services for sales it is a temp incentive.

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Rescooped by Nikky SIngh from HarlemHCL
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Corporate culture and commercial dividend

Corporate culture and commercial dividend | Intergrated Marketing Communications | Scoop.it
You can’t see or touch it.  But it’s there, an essential and invisible part of every company or organisation, and a potent force in marketing and commercial st… (Checking out "Corporate culture and commercial dividend" on UK Marketing Network:

Via HarlemCondoLife
Nikky SIngh's insight:

Perfect article on how in IMC how important/benefits of Corporate culture is. As a main reason for IMC this shows the perfect examples of success for companies who went beyond product selling and focused on corporate culture who benefited not only the brand but customers and employees as everyone gets behind the organisation and the culture the brand represents. I think its great for organisations to try and create corporate culture.

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Why Brand Identity is Important - Interview with Ryan Flannagan - YouTube

http://nuancedmedia.com/ - Ryan Flannagan CEO of Nuanced Media tells us why developing your brand is the most important aspect of marketing and how the new media is changing what branding means.


Via baferjamine
Nikky SIngh's insight:

I like this article beacause we see an experts opinion whom has experienced the importance of building brand indentity first hand , and i agree is a crucial part to  marketing  communications as it can provide long term brand loyalty as described by the CEO of the media company brand loyalty is like thinking of your best friend and the emotions that are associated hence can compare brand idnentity to a friend however it is not easy and takes time.

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Rescooped by Nikky SIngh from SMART Objectives
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How to Set SMART Goals

How to Set SMART Goals | Intergrated Marketing Communications | Scoop.it
How to Set SMART Goals. The method of SMART goals (an acronym for the 5 steps of specific, measurable, attainable, relevant, and time-based goals) is one of the most effective tools used by high achievers to reach their goals — r...

Via hospitality@itafe.net
Nikky SIngh's insight:

I think this article helped me see how we as marketers can use SMART to achieve attainable goals in business and gives guidelines for those wanting to know about SMART objectives which can help us in integrated marketing by helping businesses focus mainly on their goals

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Rescooped by Nikky SIngh from Digital = Customer Engagement
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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | Intergrated Marketing Communications | Scoop.it
Check out 5 creative examples of engaging social media campaigns.

Via Mirza Mushtaq Baig
Nikky SIngh's insight:

This article is the perfect first article to look at because we are starting to use twitter. This is ideal for IMC becuase these are perfect examples of campaigns that were done by brands to engage social in social media with there customers. And this shows us how twitter and all social media can be so affective and how important it is in todays world.

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Morgan Fletcher's curator insight, March 25, 6:09 PM

these are great examples to entice consumers to your social media sites. you want the consumers to be engaging and these examples do just that!

christopher petelo's curator insight, May 14, 12:45 AM

Using social media allows for brands to interact with their consumers. In this day and age it is important to be alert about what is happening and with social media brands are able to inform consumers about what is happening. As this article states the amount of followers for brands on Facebook or twitter is important as the wide spread message or announcement influences more than one consumer. The idea of  integrating social media in to their media channels is important in order to reach consumers who are regularly online on social media sites

 

Rochelle Brereton's curator insight, July 30, 9:04 PM

Social Media is becoming a great, "hip" way to advertise. Jobs are opening up that focus simply on social media. Understanding how to become relevant through social media and make it engaging would be highly beneficial for any company.