Intergrated Marketing Communications
31 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Jamie-Lee Bubb from Integrated Marketing Communications | IMC
Scoop.it!

How to Make Your Facebook Business Page Stand Out

How to Make Your Facebook Business Page Stand Out | Intergrated Marketing Communications | Scoop.it
We should all be aware of how dramatic social media sites can impact our businesses. They can increase our traffic, sales, brand, and plenty other aspect if used correctly. Guest Post by Ness Garcia...
Via Mike Barnes, IMCyclopedia.com
Jamie-Lee Bubb's insight:
Great for marketers to make themselves stand out
more...
No comment yet.
Rescooped by Jamie-Lee Bubb from Hospitality Digital Marketing & Beyond
Scoop.it!

Every Terrible Ad Cliche You've Ever Seen in One Genius Video

Every Terrible Ad Cliche You've Ever Seen in One Genius Video | Intergrated Marketing Communications | Scoop.it
“ Stock video provider Dissolve has created a brilliant ad by mocking (what else?) ads.”
Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Jamie-Lee Bubb from IMC
Scoop.it!

Zombie Experiment NYC

http://putzombiesback.com Could zombies live among us? We transformed a few New Yorkers to find out.”
Via k3hamilton, Karnchip
Jamie-Lee Bubb's insight:
Interesting way to show the new trend about zombies, makes us look at how we would really react if we saw a zombie walking down the street.
more...
No comment yet.
Rescooped by Jamie-Lee Bubb from Integrated Marketing Communications (IMC)
Scoop.it!

Using Direct Marketing to Build Brand Values by Millward Brown - WPP

Using Direct Marketing to Build Brand Values by Millward Brown - WPP | Intergrated Marketing Communications | Scoop.it
“ While the primary purpose of direct marketing is the achievement of an immediate and specific response (such as trial, purchase, or inquiry), large-scale direct marketing can have other positive effects as well.”
Via Ivy Ng
Jamie-Lee Bubb's insight:
This is great way to show how times have changed with engaging the consumers
more...
No comment yet.
Rescooped by Jamie-Lee Bubb from MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
Scoop.it!

Consumers Seem to Be Falling Out of Love With Brands

Consumers Seem to Be Falling Out of Love With Brands | Intergrated Marketing Communications | Scoop.it
“ More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision.”
Via Kurt Frenier
Jamie-Lee Bubb's insight:
This is a very interesting what to find out how majority of people base their decision on whether or not a brand has a good review.
more...
Abbey 's curator insight, April 7, 2014 5:50 PM

To a certain extent i felt this article related to my last tweet about Samsung's marketing spending. I have always thought that Apple had a HUGE consumer base with extreme brand loyalty. I know a lot of people that completely disregard any non Apple products and refuse to believe that there is anything out there that is better than the Iphone. And considering the comparison between Samsung and Apples marketing budget (shown in my previous tweet) Apple must have a lot of loyal consumers to compete with Samsung, considering how extreme samsung goes about Marketing their Brand. This article states that more people researching how good the product actually is, by looking at reviews etc, before instantly assuming the products level simply by looking at the brand. 

 

The point made in this article that 53% of adult internet users side step marketing and use internet review before making a purchase. In this case, the way the consumers interpret a brand or product, has more of an influence on potential future buyers than the role of marketing! Something I found really interesting in this article and an idea I never thought would exist!