Intergrated Marketing Communications AUT
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Shameless! Brad Pitt's Chanel No.5 advert shows images of an Angelina-esque brunette and a golden girl just like Jen... as he waffles about love and fate

Shameless! Brad Pitt's Chanel No.5 advert shows images of an Angelina-esque brunette and a golden girl just like Jen... as he waffles about love and fate | Intergrated Marketing Communications AUT | Scoop.it
Surely no coincidence?
Marlen Ronaldo Farac's insight:

I have 2 sides to this advert for Chanel No. 5

 

The idea of a Man trying to sell a Womans perfume is bizarre. In the past, brands like Windsong and Incognito used men effectively in their perfume advertising, but always with women who were indulging in applying the scent. These men were guest stars in the show that was all hers.For women, scent is a personal and private experience, one only a woman herself can judge. That’s why any abstraction is tough on a perfume brand. And ads don’t get much more abstract that Brad’s debut for Chanel No. 5, shot in black and white, in an empty room. If a woman was in the advert with him indulging in the perfume it can give a sense of seduction by Brad Pitt. But because he is on his own, I don't understand how this ad can show the class and feminisim of the founder of Chanel herself Coco. The idea wasn't clearly though out for a womans perfume as such.


But the plus side for Chanel, is that it has got the media talking.It gained more media attention for the awkwardness of Brad Pitt, and the terrible scripted monologue he had to read out. Its getting recognised for all the wrong things but then its creating more buzz for Chanel which by them, they obviously knew was going to occur. Saturday Night Live did their own Spoof on the advert which again is gaining more media attention.


Its a risk only Chanel could have taken.As they are an iconic fragreance with enough establishment and success and celebrity crediabilty that only they would be able to have conducted this advert without the company or brand image going under.

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Forbes Names Nike Most Valuable Brand In Sports | TransWorld Business

Forbes Names Nike Most Valuable Brand In Sports | TransWorld Business | Intergrated Marketing Communications AUT | Scoop.it
Forbes Fab. 40 names Nike most valuable brand in sports. The Chosen campaign contributes. The Winter Olympics & Shawn White also make the list.
Marlen Ronaldo Farac's insight:

Nike was named the Most Valuable Brand in Sports according to Forbes.

Nike has established themselves as the leading brand in sports apparel and footwear aswell as sporting equipment. There are many companies that sell quality athletic shoes and a major components behind Nike's success is not their products, but their successful branding strategies.


These strategies are to cover all facets of a Brand.

Brand symbol- “Just Do It” is the tag-line associated with the Nike logo. This tag-line is habitually positioned alongside Nike’s logo, whether it is in a print or television advertisement. Together, the logo and tag-line feature the significance of Nike’s brand goals and ideals-athleticism and victory. The logo design symbol, along with the tag line, has evolved into a motto and the way of life for a whole generation.

Brand Identiy- By creating the Americon icon of a strong successful winner the brands idea will resignate with fellow athletes and consumers to make them establish a sense of achievment.


Brand associations is a key aspect to the success of Nike. Nikes uses a simple logo, a great slogan and a list of superstars including Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, and Venus and Serena Williams to promote their sales. By associating themselves with successful athletes and celebrities it again transends the idea of Success into the Nike Brand.

 

"It appeals to the desire to be free, independent, overcoming all obstacles and social and physical inhibitions and limitations– and one can see how this appeals to the athlete or athlete to be, if not to everyone." Just Do It: Nike Advertising as Public Art

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Marlen Ronaldo Farac's comment, March 21, 2013 4:44 AM
Annette Farac ‏@F_A_R_A_C 32m
@TheCroatianBaby @scoopit I agree! Nike has just completely taken over. Especially in the worlds biggest sport football (soccer)
Nikhil Bhola's comment, September 24, 2014 8:13 PM
Brand identity is a major part for Nike to be the most valuable brand, as the Nike tick is well recognized around the world, with good quality materials and well known symbol of "just do it" this makes nike unique and is another reason it is better then others as it lets consumers decide that with its product range. Nike positioning itself in the market for consumers and being on the top by this social channel of forbes, which recognizes the work the companies put in it.
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VIDEO: 2013 NRL ad campaign launched ‘Rugby League’s got a hold on me’

VIDEO: 2013 NRL ad campaign launched ‘Rugby League’s got a hold on me’ | Intergrated Marketing Communications AUT | Scoop.it
The NRL has officially been launched this morning with a new ad campaign – the theme: ‘Rugby League’s got a hold on me’.
Marlen Ronaldo Farac's insight:

The new 2013 NRL ad campaign could be seen as a welcoming in the new NRL. The new television advertising campaign for the NRL has said by the commission is to focus on attracting women, children and famililes to the game..

The success of the 2013 Nrl ad campaign can be analysed through the Four Pillars Of IMC.

Stakeholders: The stakeholders are the NRL commission, Rugby league players, coahing staff, players families, tv viewers, families, women, men and children, each Nrl club

Content:The new campaign, which features highlights from all the biggest names in the game including suspended Bulldogs star Ben Barba, showcases the mercurial talent in the game and the league's links to grassroots football. The idea is to show how connected the great game of Rugby League can be to those who watch. Showing the good effects Rugby League can have on you if you watch and get involved in the game. It can have a ''hold on you''

Channels: TV Adverts, Social Networks, Itunes- through the song by Jessica Malbouy, Billboards, Footy Show and many more.

The Results: Their were more than 4.2 million people watching NRL round 1 than ever before. Club memberships have risen this year including more females getting to the games. More junior league clubs are producing more talent due to a more friendly safe environment created for grassroots rugbye league.

 

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Marlen Ronaldo Farac's comment, March 21, 2013 4:44 AM
‏@F_A_R_A_C 18m
@TheCroatianBaby @scoopit this is one of the better NRL ads. Not a fan of the song but putting players and ordinary people together works
Shani McGee's curator insight, March 12, 2014 4:09 AM

What a brilliant use of IMC used last year to 'get a hold' of new rugby league fans. Branching out from the typical male supporters and reaching out to woman and children! Love it.