I enjoyed reading this article, it really surprised me how the figures show that Millennials top choice for coupons and deals comes from the newspaper? If they mean the physical newspaper, and not an online version, then that is very surprising. I have noticed though in my own workplace that the use of digital coupons via smartphones is becoming more and more popular, as it is like an all in one thing, rather than carrying around a lot of silly little paper coupons. But, its does go to show from these figures that, once again, multi channel communications is very important.
5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange (5 Best Direct Marketing practices To help Your online business.
This article is just talking about direct marketing in an online sense, via email. But it has a few very valid and important points about how to first engage your consumer and their interest, keep their interest and then act on it, rather than just treating your time and effort as spam. It touches on very simple things like having a bold title and as little images (distractions) as possible. A great example of how this is applied is on trade me. The auctions which have a bold title to stand out, as little necessary pictures as possible and get straight to the point get the best results. I know this from experience.
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
I agree with this article, as being dynamic in your approach to an effective communication mix is very important to the success of your overall marketing strategy. A "one size fits all" approach has the potential for failure. The 5 steps to developing an effective communications mix was nothing out of the ordinary for me, quite standard for the most part, although I had never herd of an 'aperture'. The idea of this is very logical and I can imagine it is a very effective strategy for exposure of a product.
Yes, social media play an important role in your digital channels, but they are outposts meant to bring traffic to home base: your website! During Social Media Marketing World event in San Diego last month, Chris Brogan gave a provocative session, aptly called: You Aren’t Going to Like This: Social Media Isn’t the Answer!
It echoed what I strongly believe and what I tend to recommend during my consulting with clients in the travel and hospitality industry. In essence, social media are an important part of the digital channels an organization needs to embrace, but they are mere “outposts” in your communication mix, part of a bigger, four-step approach which can be summarized as follows...
This article is going against the grain by saying that social media (as a channel for marketing) does not sell, which straight away when reading this I thought was wrong. After reading it i still do not fully agree, but it definitely has some great insights into and examples of "how social media don't sell." For example i do agree that for some products and brands, the use of social media is not used to make the sale, it is used as a channel to the home-base like coco-cola and redbull. But even so, social media in this day and age is definitely a reason for many brands success.
I have started to notice that many of the articles which are relevant to the themes for IMC all touch on the fact that there is not just one marketing channel that "fits all", and that it is vital to promote every available channel to help secure your overall goal for your brand or product. This article helps to reinforce this by saying that marketers need to develop a strategy which "leverages each unique channel to reach the same goal". In other words marketers need to first understand each channels individual strengths and use these strengths together to promote one reinforced message to consumers across several media channels
I totally agree with what this article is saying, social media DOES provide the easiest two-way communication between the business and consumer. Especially now when almost everyone we know uses facebook, it can definitly be a great way for businesses to really engage and to talk to us consumers, find out what we want, how we feel and what we need from the certain products we desire. They can reach us on a personal level (scary thought). Also now they can engage with us everywhere we go through the use of facebook and other social media right there in our pocket, smart/android phones.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.