intergrated marketing communication application
83 views | +0 today
Follow
 
Rescooped by kaitlin lelievre from Integrated Marketing Communications
onto intergrated marketing communication application
Scoop.it!

Social Media Explained with Wine

Social Media Explained with Wine | intergrated marketing communication application | Scoop.it

#social media explained thru' #wine...

 


Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries, Richard Crosby
kaitlin lelievre's insight:

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

more...
Brianne Mellon's curator insight, May 7, 2014 9:59 AM

Shows how you would explain wine differently through all social media sites. Very interesting and useful for first-time users! This could be especially helpful for older, non tech-savy people or someone who works for a company but is not familiar with marketing techniques. 

 

I also think this is important to keep in mind when running a marketing campaign. It shows the best way to explain your product and which ways of communicating are better than others. 

Richard Crosby's curator insight, May 13, 2014 8:22 PM

I feel there is no better example of social media explained through a image than this one here.

 

If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

Michele Zanandrea's curator insight, June 19, 2014 4:35 AM

:-D

Your new post is loading...
Your new post is loading...
Rescooped by kaitlin lelievre from integrated marketing communications
Scoop.it!

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool | intergrated marketing communication application | Scoop.it
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

 

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

 

We’re starting to see some of the early products, and as is customary with Twitter, we’re seeing it first with an API partner. TBG Digital was given an early run at the adverting API, and this week it announced a new product called “Calendar Live” which gives marketers the ability to buy Promoted Tweets in sync with TV shows. While marketers could already do this manually — for example, buying tweets against show-related hashtags and scheduling them around the show’s airtime — TBG Digital has compressed it into an easy-to-use tool with more granular time-targeting abilities and trend monitoring.


(See a couple more screen grabs over on BusinessInsider.)

By scanning a program grid, you can select which shows you want your Twitter ads to appear. “If you run tweets around live events or TV shows, you get better engagement than if they’re just generic tweets [running] all the time. It’s helping advertisers think about Twitter in real time as a second screen,” said TBG Digital CEO Simon Mansell in an interview with AdWeek. He said Promoted Tweets around live events see an 18 percent higher engagement rate.

TBG tracks engagement in the tool, and marketers can also use it to track trending topics that emerge during a TV show or live event. They can quickly react — for example, #blackout during the Super Bowl — and buy ads against the emerging trends.

Pretty powerful stuff, especially as Twitter continues to scale as the second screen experience of choice. You can see why it’s strategically important for Twitter to ensure TV partners leverage Twitter to its fullest potential — for example, American Idol’s recent addition of real-time Twitter polls, powered by Mass Relevance — because that creates more targeting scale. As people participate or react to a TV show, they’re telling Twitter they’re watching that show, which enables Twitter to target ads to those viewers as they’re watching. The more viewers self-identify with a show, the bigger chance Twitter’s model will succeed.

 

You can also imagine how Twitter ad products themselves will evolve, and we’re seeing some early clues. TechCrunch spotted this example Promoted Tweet (above) with a call-to-action: a “get it now” button that acts as a lead-generation engine for advertisers. Applying this approach to TV, Pepsi could buy Promoted Tweets targeted to the TV shows it’s sponsoring. Its TV ads could promote a contest or offer a coupon, and the Promoted Tweets would encourage viewers to “enter now” or “get it now,” agreeing to let Twitter pass along their contact information to Pepsi (see the disclaimer above).

Just like that, interactive TV advertising is here.


Via Virginie Colnel, Beckie Epke
more...
Beckie Epke's curator insight, May 14, 2014 6:53 AM

Tweets are user generated content found on social networking sites such as twitter. Twitter eliminates blabbering online by keeping the total characters in any one tweet down to 140. With peoples attention snap continually getting smaller this is ideal. This decreasing attention span I also something which advertising agencies must consider when connecting with their audience. There are many ways to advertise through digital media such as website, search advertising, blogs and chat rooms. However twitter has a really interesting and effective technique when catching viewer’s attention. For example there are now many TV programmes that encourage their viewers to tweet about their feelings towards the show. As soon as someone hash tags that show twitter will then use this information to use appropriate advertising on their twitter page. For example someone who hash tags master chef will then see adverts that relate to that show, like kitchen appliances or supermarket advertising. They can also link adverts that sponsor the programme you are watching to pop up at the same time. So if you were watching a programme sponsored by pizza hut and hash tagged the programme an pizza hut advert would then pop up onto your twitter page with a link to go straight to their website so you could purchase their pizza. Using multiple media channels has always been a successful way to connect with your consumers and the way twitter can log into peoples interests makes it easy for adverts to reach the correct targe audience.   

Scooped by kaitlin lelievre
Scoop.it!

How Social Media Influences Business [INFOGRAPHIC] - AllTwitter

How Social Media Influences Business [INFOGRAPHIC] - AllTwitter | intergrated marketing communication application | Scoop.it
How Social Media Influences Business [INFOGRAPHIC]
kaitlin lelievre's insight:

social media is out preforming trade shows and telemarketing in marketing leads and sale converstions

more...
Masaki Higo's curator insight, May 14, 2014 5:57 AM

social media become more and more popular these days. As stated in the article, the impact of the social media is really significant in terms of how many users are involve in this phenomenon. Social media has become the part of our lives in the 21 century. Almost anything can be  done through internet nowadays. Looking back at how things used to be without internet where people had to spent more time off internet where internet was not the mainstream. To buy something we had to go to the store, advertisement was just around the print media, television or radio. The idea of social media is similar to the system of simplifying process of communication. We as a human is a greedy animal. Quicker way of communication, process, and the easiness of accessing information on the internet, managing multiple social media platforms with one account. These altered the life style of what we human being live and how business operates. When there is a demand, the supply comes in. Social media is one of the most innovative system that human has ever created and impacted our life style. I wonder what is the next thing that will change our life style and business in the near future.

Matthew Wafer's curator insight, August 5, 2014 10:33 PM

An interesting info graphic representing how much social media really does influence business.Showing the statistics of online users to consumers, and how many of these online consumers use information on social media sites in terms of reviews, feedback, to gain an impression upon the company or product which influences on there purchasing decisions.

Scooped by kaitlin lelievre
Scoop.it!

Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek

Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek | intergrated marketing communication application | Scoop.it
Website Design and Optimization, Mobile Sites, Social Media Strategy and Search Solutions - Leading Boston Agency Consulting New England’s Top Enterprise Customers
kaitlin lelievre's insight:
Scoopit review from a B2B user
more...
Masaki Higo's curator insight, May 14, 2014 8:25 PM

The idea of content curation has emerge has a somewhat like news paper comparing to the old days. Having said that, the topic usually being picked up by the system generates only the ones that the person will want to look at. However, those more or less most of the contatent curated were from someone's opinion. Regardless of this, the user can look at a topic at broader view from different perspective and share a thoughts using the same platform. I really liked the idea of how it generates point and rank you up to generate more viewers on your site since in my perspective the more viewers you have means more credible or fair amongst other writer. The system rewards people for writing useful and rich information on the internet,

 

Scooped by kaitlin lelievre
Scoop.it!

Building Exceptional Customer Engagement & Loyalty: Live with Jay Baer from the IBM Smarter Commerce Global Summit | Social Media Today

Building Exceptional Customer Engagement & Loyalty: Live with Jay Baer from the IBM Smarter Commerce Global Summit | Social Media Today | intergrated marketing communication application | Scoop.it
Join me for a tweet chat on customer engagement with @jaybaer live from #smartercommerce: http://t.co/iYpLRbqIQA
kaitlin lelievre's insight:
Companies have been looking into social media as a marketing tool and consider engagement tool for years.
more...
No comment yet.
Scooped by kaitlin lelievre
Scoop.it!

Transmedia Storytelling, Corporate Synergy, and Audience Expression

kaitlin lelievre's insight:

 multi-platform storytelling because it is a media trend that exemplifies corporate synergy.

"More generally, Eileen Meehan (2005) has demonstrated how corporate synergy, involving crosspromotion of media properties within media conglomerates (and their transindustrial structures) for maximum profit, can serve as a media conglomerate technique for controlling media markets through saturation." i think this is clearly demonstrated on KUWTK.

reiterrating "In marketing that blurs the line between the reality show and commercials"

more...
No comment yet.
Scooped by kaitlin lelievre
Scoop.it!

Kids on YouTube: An Interview with Patricia Lange (Part Three)

Kids on YouTube: An Interview with Patricia Lange (Part Three) | intergrated marketing communication application | Scoop.it
kaitlin lelievre's insight:

The section: There’s a tendency to talk about the public circulation of these videos in terms of self-branding or self-promotion. Is this an adequate explanation for what motivates these young people to post their works online?

 

This may have been cutting edge thinking in 2007 but it is interesting to read with hindsight and think about how social media and people being discovered on youtube like Justin Bieber.

more...
No comment yet.
Rescooped by kaitlin lelievre from Integrated Marketing Communications
Scoop.it!

Social Media Explained with Wine

Social Media Explained with Wine | intergrated marketing communication application | Scoop.it

#social media explained thru' #wine...

 


Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries, Richard Crosby
kaitlin lelievre's insight:

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

more...
Brianne Mellon's curator insight, May 7, 2014 9:59 AM

Shows how you would explain wine differently through all social media sites. Very interesting and useful for first-time users! This could be especially helpful for older, non tech-savy people or someone who works for a company but is not familiar with marketing techniques. 

 

I also think this is important to keep in mind when running a marketing campaign. It shows the best way to explain your product and which ways of communicating are better than others. 

Richard Crosby's curator insight, May 13, 2014 8:22 PM

I feel there is no better example of social media explained through a image than this one here.

 

If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

Michele Zanandrea's curator insight, June 19, 2014 4:35 AM

:-D

Scooped by kaitlin lelievre
Scoop.it!

Social Customer Engagement Index Report | Social Media Today

Social Customer Engagement Index Report | Social Media Today | intergrated marketing communication application | Scoop.it
Earlier this year we released the fourth edition of the Social Customer Engagement Index report, which includes lots of interesting data for you to comb through.
kaitlin lelievre's insight:
Consumers use the internet, they prefer to type their question and have you respond in your own time and have them check your responses when it's convo enemy for them. No more hold button, long unproductive wait time and frustrated consumers. Cost less. Faster. Easier. Popular. If you haven't embraced it, why not?
more...
No comment yet.
Scooped by kaitlin lelievre
Scoop.it!

Scoop.it: Content Curation Platform Review; 13 Things I Like and Three I Don’t

Scoop.it: Content Curation Platform Review; 13 Things I Like and Three I Don’t | intergrated marketing communication application | Scoop.it
This post is the second in a series on content curation and deals with content curation platform Scoop.it. In subsequent posts, I will examine two other such platforms: Rebelmouse and Paper.li.
kaitlin lelievre's insight:
Scoopit allows for an integrated communication approach to information sharing, incorporates social media and easy sharing, segment targeted, co creative and a good research tool BUT in terms of an engaging marketing tool there is still room for improvement which may happen as the site becomes more widely used by businesses and consumers alike.
more...
No comment yet.
Scooped by kaitlin lelievre
Scoop.it!

NYU Press - Convergence Culture

NYU Press - Convergence Culture | intergrated marketing communication application | Scoop.it
kaitlin lelievre's insight:

read the 38 page free introduction.

Insights into:

 The decreasing value of the thirty-second commercial in an age of TiVos and VCRs is forcing Madison Avenue to rethink its interface with the consuming public. This new “affective economics” encourages companies to transform brands into what one industry insider calls “lovemarks” and to blur the line between entertainment content and brand messages.

Insight-In another source Kim Kardashian describes thier show as a 30 minute advertisement for their brand and name empire.

 

The American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies have lowered production and distribution costs, expanded the range of available delivery channels, and enabled consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.

insight- consumers now must go out and look for the information themselves by following shows on twitter buying magazines and participating in voting to get all the information, and this way the information is getting to the target auidence and not the uninterested.

more...
No comment yet.
Rescooped by kaitlin lelievre from eLearning Industry
Scoop.it!

7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter

7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter | intergrated marketing communication application | Scoop.it
7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter

Via Christopher Pappas
kaitlin lelievre's insight:

Point 7; Leaving space. I think is becoming more common practice since the "RT" function on Twiter has been changed. this allows others to join the conversation and make their tweet make more sense as a stand alone tweet to their followers instead of having to look at what the tweet was replying to in a conversation.

 

The Idea of "tweet again" is new to me, I have seen the practice done by annonomus "funny" pages like and hobby pages like @relatabletweets @AboutVirgos who don't have a lot of new things to say and are usually trying to get as many Rt-->followers as possible therefore it is important for them to be at the top of their followers timelines to be seen. Whereas "celebrates very rearly tweet the same thing/topic twice unless they are promoting their work/tour or a competion or sponsor company.

more...
Christopher Pappas's curator insight, November 11, 2013 9:27 AM

7 Effective Ways To Engage On Twitter Infographic Plus The Teacher’s Guide To Twitter

 

If you are interested in to know how as a teacher can you effectively utilize Twitter I highly encourage you to read The Teacher’s Guide To Twitter.

 

At the Social Learning Guide to Twitter for Teachers you will find:
1) A creative writing lesson plan using Twitter,
2) 15 creative ways to use Twitter in the classroom, and
3) 17 videos on how as a teacher can you use Twitter in classroom! 

New Media in Transition's curator insight, May 13, 2014 10:46 PM

We talked about interactivity in class. These engaging and interactive infographics make Twitter more fun than simply reading words. -Courtney Lichtenberger