Interesting world of mobile
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Is Personalisation Dead? | A-Z of All Publications | Library | The Centre for Welfare Reform

“@simonjduffy: Is Personalisation Dead? http://t.co/2Xy87Xi2xI”;
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Scooped by Holly Flintoft
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Twitter Looks to Emulate Google With Keyword Ad Targeting

Twitter Looks to Emulate Google With Keyword Ad Targeting | Interesting world of mobile | Scoop.it
The explosion of search advertising in the mid-2000s put keywords on the advertising pedestal, letting brands pinpoint specific, intent-laden words they’d like to target against.
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