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At the Direct Marketing Association’s Integrated Marketing Week event on Tuesday, Econsultancy VP of research Stefan Tornquist revealed preliminary results of a still in-progress study about the state of modern marketing.
So far Econsultancy has surveyed 250 marketers from Fortune 500 brands at the director level and above, Tornquist told attendees in New York City. Questions focus on companies’ digital evolution and how they are “built for tomorrow.” Respondents have been divided into three categories: disruptors, average, and disrupted.
On one end, disruptor companies are innovating and sending ripples through the industry; on the other, disrupted companies are finding it hard to adapt to the many changes taking place. Here are the 15 most interesting stats from Tornquist’s presentation....
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