Basic/ Digest...The Dell team decided that utilizing a GIF in the email marketing campaign would be the best way to effectively tell the Ultrabook’s story, ultimately lifting revenue 109%. “I think now more than ever with the deluge of emails in a customer’s inbox, trying to get them to click on something is so important,” David said. “People are very visual so it’s tremendously beneficial to give them something to look at instead of forcing them to read through a ton of text.” Visual storytelling isn’t easy. It’s a delicate craft that requires a certain eye. But when it’s done right, it’s invaluable. ____________________________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
"Way back at CES, Blue Microphones revealed the Spark Digital, a USB and iPad-compatible studio condenser microphone. Now, almost a year later, it is finally available, making it the world’s first condenser mic for the iPad. The device is studio-grade, and offers zero-latency headphone output, allowing you to turn your iPad into a mobile audio station."
ZAGG just announced the launch of a new line of keyboard cases that turns your iPad into a mobile workhorse. The three new cases turn your iPad into a laptop-like device so that you can work on the go without the weight of a laptop.
The Genius Training Student Workbook we received is the company's most up to date, we're told, and runs a bizarre gamut of Apple Dos and Don'ts, down to specific words you're not allowed to use, and lessons on how to identify and capitalize on human emotions. The manual could easily serve as the Humanity 101 textbook for a robot university, but at Apple, it's an exhaustive manual to understanding customers and making them happy. Sales, it turns out, take a backseat to good vibes—almost the entire volume is dedicated to empathizing, consoling, cheering up, and correcting various Genius Bar confrontations. The assumption, it'd seem, is that a happy customer is a customer who will buy things. And no matter how much the Apple Store comes off as some kind of smiling likeminded computer commune, it's still a store above all—just one that puts an enormous amount of effort behind getting inside your head.
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