NBC 10 Philadelphia Selling social media clicks becomes big business San Jose Mercury News "Anytime there's a monetary value added to clicks, there's going to be people going to the dark side," said Mitul Gandhi, CEO of seoClarity, a Des Plaines,...
Turned this morning's Ecom Revolution tweet into an infographic.
Tip #1: Always include a server URL and social share widgets.
I love the size of the Call-to-Action (CTA), but blue copy on orange wouldn't be my first choice since it makes the button hard to read.
Tip #2: Make your FORM easy to fill out and only ask for things you REALLY need (name, email).
I can't share the email because there is no social share widgets and there isn't a "Can't see this email, see it on the web" option. Always include social share widgets above the fold and include a server based email URL since that is what most publishers will share.
Tip #3: Big CTAs with clearly contrasting colors.
The email, the one I can't show you because there is no URL, goes on and on and on. Never do that. Never share more than a single idea in an email. No one reads your emails the way you do. People have LIVES and when you put 8 things in an email with a long scroll you look out of touch with real people. Not a good thing.
Tip #4: Never market more than one thing in an email.
The subject line lives within my 7 word rule "
Saavy Social Media: From Facebook to Twitter
Not a bad subject line except for the spelling. Ouch! Little things undercut credibility. Little things like a site called CIO White Papers misspelling savvy.
Tip #5: Check Your Spelling before you mail 50,000 people.