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Interesting Reading
Interesting Topics that Catch Your Eyes.   http://appearoo.com/IvoNew
Curated by Ivo Nový
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Rescooped by Ivo Nový from Curation, Social Business and Beyond
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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Interesting Reading | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: [http://bit.ly/PqYQbK]


Via janlgordon
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Rescooped by Ivo Nový from Just Story It! Biz Storytelling
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Nothing New: Storytelling and Social Media -- a new book that sounds really interesting

Nothing New: Storytelling and Social Media -- a new book that sounds really interesting | Interesting Reading | Scoop.it
In high school English, I was taught  there are only three stories in this world: Man vs. Nature, Man vs. Man and Man vs. Self. That's it. Three plot lines that explain every tale in the world, fictitious and real.


This book looks like a winner because it has identified long-standing success principles that are still valid today. And then give the reader focused steps (so they promise) for making their content creation really work to attract new customers.


As the authors Muahmmad Yasin and Ryan Brock say, "Sure, social media is a new tool–its form is new. But the content is as old as the hills, using marketing principles that stretch back to the time of Cesar Augustus, one of the canniest propagandists who ever lived."


This does not mean there is nothing new to write. But the authors suggest we need to focus more on content creative quality than the sheer numbers of quantity in order to stand out.


Sign up to receive notice of when the e-book comes out -- which is shortly I hope!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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