This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.
Here are some highlights:
What is Social Business?
**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner - the answer can differ even more
Here is a definition of social business:
Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.
Here are some of the challenges:
**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?
**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?
**How do you represent the objective in a way that is easily understood in relation to the audit?
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see slideshare here: [http://bit.ly/PqYQbK]