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Interesting Topics that Catch Your Eyes. http://xeeme.com/IvoNew
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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Interesting Reading | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?


Karen Dietz's insight:

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


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Karen Dietz's curator insight, March 27, 1:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | Interesting Reading | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.

 

Love that line..."Learn how to teach with story and sell with subtleness."

 

Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.

 

I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!

 

If you are not -- then figure it out quick and make some shifts.

 

Either way, you will be more successful.

 

And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.

 

Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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7 Attitudes That Make You More Relationship Centric

7 Attitudes That Make You More Relationship Centric | Interesting Reading | Scoop.it
Relationships are the new currency, especially now with social media giving us another world to mine and harvest great people, in addition to meeting people in person.

 

Here's some quick food for thought: are you and your business all about relationships -- or all about transactions?

 

Working with stories in business well is all about relationships. So are you on the right track and what attitudes go along with this?

 

This article is a quick read and a good barometer to know if you need to up your biz relationship game.

 

And I love this at the end of the article: "Remember, the WE in Your Social ME-dia works. . ."

 

Read the full article here: http://smallbiztrends.com/2012/06/7-attitudes-make-you-relationship-centric.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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What are story maps?

What are story maps? | Interesting Reading | Scoop.it

Story maps use the concepts and tools of geography to tell stories about the world. They combine intelligent Web maps with text, multimedia content, and intuitive user experiences to inform, educate, entertain, and inspire people about a wide variety of topics. Most story maps are designed for non-technical audiences.

 

Hey -- here's another cool set of tools/templates to use for innovative storytelling!

 

Want to tell your story using maps? For example, do you have customers across the nation or globe? You can find ways perhaps to share this story using story maps.

 

This site contains a Workflows & Best Practices guide for how to use and create these maps, and a white paper on Telling Stories With Maps. And then there are free templates to download to get you started!

 

Hmmmmm -- so interesting. Yet another fab tool for visual storytelling to add to your biz story toolkit!

 

Original link:

http://storymaps.esri.com/wordpress/?page_id=909 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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