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Interesting Reading
Interesting Topics that Catch Your Eyes. http://xeeme.com/IvoNew
Curated by Ivo Nový
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Rescooped by Ivo Nový from Just Story It Biz Storytelling
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Nothing New: Storytelling and Social Media -- a new book that sounds really interesting

Nothing New: Storytelling and Social Media -- a new book that sounds really interesting | Interesting Reading | Scoop.it
In high school English, I was taught  there are only three stories in this world: Man vs. Nature, Man vs. Man and Man vs. Self. That's it. Three plot lines that explain every tale in the world, fictitious and real.


This book looks like a winner because it has identified long-standing success principles that are still valid today. And then give the reader focused steps (so they promise) for making their content creation really work to attract new customers.


As the authors Muahmmad Yasin and Ryan Brock say, "Sure, social media is a new tool–its form is new. But the content is as old as the hills, using marketing principles that stretch back to the time of Cesar Augustus, one of the canniest propagandists who ever lived."


This does not mean there is nothing new to write. But the authors suggest we need to focus more on content creative quality than the sheer numbers of quantity in order to stand out.


Sign up to receive notice of when the e-book comes out -- which is shortly I hope!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Rescooped by Ivo Nový from Just Story It Biz Storytelling
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4 Ways to Create Content That Sells | It's All Story

4 Ways to Create Content That Sells | It's All Story | Interesting Reading | Scoop.it
Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.

 

Love that line..."Learn how to teach with story and sell with subtleness."

 

Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.

 

I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!

 

If you are not -- then figure it out quick and make some shifts.

 

Either way, you will be more successful.

 

And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.

 

Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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