At Birds Eye’s pop-up restaurant in Soho you pay by taking a picture of your food | News | LondonlovesBusiness.com | Interesting Marketing | Scoop.it
Birds Eye, the brand most famous for its hirsute fish-finger loving figurehead, Captain Birds Eye, is currently offering London diners an unusual deal: take a picture of your meal at its pop-up Soho restaurant, upload it to Instagram, and you eat for free.