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The Inside and Outside View of Innovation

The Inside and Outside View of Innovation | Interesting Innovation | Scoop.it

 

How can companies ensure that a promising initiative receives the necessary resources? And why do so many brilliant inventions fail while other seemingly mediocre offerings succeed? Such questions are addressed in two recent books — Unrelenting Innovation: How to Build a Culture for Market Dominance, by Gerard J. Tellis and The Wide Lens: A New Strategy for Innovation, by Ron Adner. The first book concentrates on a company’s internal workings, while the latter focuses on its external environment.

 

In Unrelenting Innovation, Tellis asserts that the single most important driver of innovation in any organization is its culture, and he cites three organizational traits important for innovation: a willingness to cannibalize existing products, a risk-taking attitude and the ability to focus on the future. Many companies have a hard time commercializing radical innovations, Tellis notes, because these would hurt the company’s existing products. To counter such tendencies, Tellis offers three practices: providing the right incentives, fostering internal markets and empowering “innovation champions” within the organization.


Via The Learning Factor
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The Learning Factor's curator insight, June 12, 2013 7:06 PM

Two recent books focus on different aspects of innovation — within and outside the organization.

ksraju's curator insight, June 13, 2013 8:50 AM

innovation is key for growth and Life echo system. every new learning or struggle for existence will create innovation.

Rescooped by Ajan Reginald from Technology in Business Today
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4 Global Innovations You Need to See Now

4 Global Innovations You Need to See Now | Interesting Innovation | Scoop.it
A bike that was once a box, a lamp lit by weights, and more.
A Bicycle Made Of Cardboard (featured above)
Alfa bike I.G.

Via TechinBiz
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Rescooped by Ajan Reginald from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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What Are the Most Important Innovations of the Last 50 Years?

What Are the Most Important Innovations of the Last 50 Years? | Interesting Innovation | Scoop.it
Scroll through the list of innovations featured in the latest issue of The New York Times Magazine, then tell us which you think are most important and why.

Via Tom D'Amico (@TDOttawa)
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