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2013's best digital campaigns

Gregory Pouy: "This is a personal selection of the most relevant campaigns. As a marketing professional & blogger, I have watched tons of videos since 2006 and I very carefully
Via Linda Dap, John van den Brink, Brian Yanish - MarketingHits.com
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If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC]

If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC] | Interesting | Scoop.it
“The mobile web is booming, booming, booming. Don’t believe it? Here are just a few of the more impressive stats: 56 percent of people own a smartphone.”
Via Brian Yanish - MarketingHits.com
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Measuring Your Content Marketing Success [INFOGRAPHIC]

Measuring Your Content Marketing Success [INFOGRAPHIC] | Interesting | Scoop.it
“Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand.”
Via Brian Yanish - MarketingHits.com
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Social Business: The Evolution to a Media Company

“The evolution to a media company requires a social business and content strategy.”
Via Stefano Principato, Brian Yanish - MarketingHits.com
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10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community

10 Hottest Social Media Marketing Trends Watch Out This 2014 (Infographic) - Business 2 Community | Interesting | Scoop.it
2013 has come to an end and that year proved the undeniable importance of using social media as a major marketing tool for many businesses, brands and digital marketing agencies. Major social media players like Facebook and Twitter have matured as an effective marketing and advertising platform for engaging targeted audiences – generating significant returns and revenue in the process. In 2013, businesses and marketers also witnessed how these social media networks evolved much further into the digital marketing arena, with new tools and features that will generate even more business, and expect existing customers to come back for more. Facebook has been expanding its advertising services and will venture into video advertising in response to Twitter’s video tool Vine. Instagram, another visually-oriented social network that has been growing in popularity has also integrated paid and video advertising options for their users. These trends and a whole lot more are what business owners and digital marketers should expect in 2014. Digital Marketing Philippines aims to help business owners flesh out their 2014 digital marketing plans with this list of Social Media Marketing trends that will surely hit more waves than one this year and beyond.
Via Mau
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How to Choose the Right Digital Marketing Model - strategy+business

How to Choose the Right Digital Marketing Model - strategy+business | Interesting | Scoop.it
How to Choose the Right Digital Marketing Model strategy+business The good news for chief marketing officers (CMOs) is that digital marketing can offer detailed data on and analysis of consumer behavior, as well as precise results about a marketing...
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Interesting | Scoop.it
...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.So, the real question that comes to mind is: how should you use color within your marketing?...
Via Jeff Domansky, Brian Yanish - MarketingHits.com
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The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC] | Interesting | Scoop.it
“According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns.”
Via Brian Yanish - MarketingHits.com
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9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014 | Interesting | Scoop.it
“We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months.”
Via Brian Yanish - MarketingHits.com
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Is Real-time Engagement the New Real-time Marketing?

Is Real-time Engagement the New Real-time Marketing? | Interesting | Scoop.it
“While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing.The online social space is where your fans are talking about your brand. It’s where your competitors are trying to dilute your narrative and your brand messages. It’s where rogue employees go to vent. If you aren’t engaging your fans online, you are missing out on the opportunity to bring, and strengthen, your message. You are also missing the opportunity to engage in marketing and lead-gen in an ongoing, not one-off, manner.”
Via Brian Yanish - MarketingHits.com
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Pinterest Gives the Gift of GIFs, Recipe Search

Pinterest Gives the Gift of GIFs, Recipe Search | Interesting | Scoop.it
“Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images.”
Via Peg Corwin
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Rescooped by Emmi Lajunen from The TransgressiveX Newsletter - Forensic Brand Guidance, using Brand eXchange Power
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Touch the image : All about Wolf of Wall Street: The Suits | TheMarketingblog

Touch the image : All about Wolf of Wall Street: The Suits | TheMarketingblog | Interesting | Scoop.it

Via Will Corry
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