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Newsweek going digital, ending 80 years in print - Spartanburg Herald Journal

Newsweek going digital, ending 80 years in print - Spartanburg Herald Journal | Interesting Ad News | Scoop.it
CIO TodayNewsweek going digital, ending 80 years in printSpartanburg Herald JournalLOS ANGELES — Newsweek's decision to stop publishing a print edition after 80 years and bet its life entirely on a digital future may be more a commentary on its own...
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The SEO Puzzle 2012

The SEO Puzzle 2012 | Interesting Ad News | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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Joint Study From AOL And BBDO Turns Traditional View of Mobile Space on its Head

Joint Study From AOL And BBDO Turns Traditional View of Mobile Space on its Head | Interesting Ad News | Scoop.it

A joint study by AOL Inc. and BBDO reveals that 68% of consumer mobile phone use occurs in the home. By mining beneath the surface of "what" people are doing with their smartphones to better understand the "why" behind those mobile actions, this study uncovered several insights that run counter to the traditional view of the mobile space. The research shows that there is untapped value for brands when they look beyond the conventional view of what consumers do on their smartphones


Via Alex Butler
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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Interesting Ad News | Scoop.it

Excerpted from article:

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent.

Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

 

Read full original article here: 

http://blog.hubspot.com/blog/tabid/6307/bid/33695/8-Ways-SEO-Should-Influence-Your-Marketing-Copywriting.aspx

 

 

 


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5 Facebook Marketing Resources You Didn't Know About | SEOmoz

5 Facebook Marketing Resources You Didn't Know About | SEOmoz | Interesting Ad News | Scoop.it

Excerpted from article:

"Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.

 

1) Facebook Marketing Page:

They often post about webinars they are holding for marketers, answer specific questions posted to their wall, and spotlight valuable statistics.

 

2) Facebook Advertising Page:

In this section, they outline how things work, show off some success stories, and answer top questions. You can also find some contact information for those nagging questions you can’t quite figure out.

 

3) Facebook Business Page:

This might be one of the least known resources that Facebook has put together. The page covers the basics like building a page and conversation etiquette, but it also gives tips on how to engage your audience and influence friends.

 

4) Facebook Studio:

Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more.

 

5) Facebook Studio Edge:

This is a brand new resource for those looking to take Facebook campaign creation in house. Recently released, Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing. You can request beta entry and get started today..."

 

Read full article here:

http://www.seomoz.org/blog/5-facebook-marketing-resources-you-didnt-know-about


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7 Easy Steps to Social Media Marketing Success

7 Easy Steps to Social Media Marketing Success | Interesting Ad News | Scoop.it

Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. If done correctly, it can be a highly cost effective way to market your company in the digital age.

 

But more often than not, I hear about businesses who just throw together a Facebook page because that's what everone else is doing, or they sign up for a Twitter account and tweet, "We're on Twitter now!" and never come back to interact and engage with their audience.

 

Social media can be a strategic marketing tool, if set up and approached properly, and if you combine it with other forms of marketing.

 

Is social media right for your business? And if so, which networks should you have a presence on? Should you manage your accounts yourself, or is it worth it to hire a social media consultant?

 

[Here] are some sure-fire ways to get set up on social media the right way.

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Smart Car turns Facebook photo gallery into flipbook cartoon.

Smart Car turns Facebook photo gallery into flipbook cartoon. | Interesting Ad News | Scoop.it

Oh sure, they could jsut do a YouTube video, but where's the fun in that? Click the picture for the story in Adweek. Click here to see the story in Facebook: https://www.facebook.com/media/set/?set=a.10151583923132788.494585.118815077787&type=1


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Social Media for Business: Google+ versus Pinterest

Social Media for Business: Google+ versus Pinterest | Interesting Ad News | Scoop.it
When looking to use social media for business, there are more than just the obvious choices that can benefit your company.

Via Fabrizio Faraco
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YouTube rolls out Campaigns, a 'digital thermometer' to help nonprofits increase views

YouTube rolls out Campaigns, a 'digital thermometer' to help nonprofits increase views | Interesting Ad News | Scoop.it
YouTube is expanding upon its Nonprofit Program today with a new tool: Campaigns. The feature is described as a way for organizations to monitor the success of clips they've uploaded to the site and...
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World Tattoo

World Tattoo | Interesting Ad News | Scoop.it

I'm not a "tattoo guy," but this is amazing.  On this map, you've got to earn the ink by traveling to the country. 

 

Tags: images, art, cartography.


Via Seth Dixon
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Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit

Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit | Interesting Ad News | Scoop.it
Today it’s quite hard to deny the fact that the world has a really powerful influence on the way of thinking. Therefore, a style and a manner of the text typing is a great instrument to influence on users’ behaviour.

Via Ana Cristina Pratas
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Prankster Posts Hilarious Fake Signs in London Underground

Prankster Posts Hilarious Fake Signs in London Underground | Interesting Ad News | Scoop.it
Somebody with a seriously warped sense of humor and some time on their hands went around the London subway system and stuck these signs up.

Via Ana Cristina Pratas
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Why Use Infographics for SEO and Social Media?

Why Use Infographics for SEO and Social Media? | Interesting Ad News | Scoop.it

"Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.

 

Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them".

 

Read More: http://www.premiumseosolutions.com.au/blog/2012/07/why-use-infographics-for-seo-and-social-media/


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Creating An Integrated Marketing Campaign

Creating An Integrated Marketing Campaign | Interesting Ad News | Scoop.it


Creating An Integrated Marketing Campaign

When creating  an integrated marketing campaign we use both online and offline elements.

Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print.

This Infographic for an Integrated Marketing Campaign from SeoCustomer may just give you some ideas.


By Henrik Sandberg -- http://bit.ly/Ls6S48

Source: http://bit.ly/O2Xhyg



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maxOz's comment, July 20, 2012 2:55 AM
Alessio thank you for your feedback, hope all is good cheers xxx Michele
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How To Optimize Your Twitter For SEO

How To Optimize Your Twitter For SEO | Interesting Ad News | Scoop.it

From The Article: "There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies.

 

Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web".

 

Full Article Here: http://www.internetmarketinginc.com/blog/how-to-optimize-your-twitter-for-seo/

 


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Who's Who: The Techies of the Creativity 50 - Cat: Creativity and Technology - Creativity Online

The 2012 Creativity 50 includes the year's most groundbreaking practitioners of creativity that meld together art and science. Below, find a smattering of technological innovators: inventors of devices that will change the way you look at the world, an aspiring politician who wants to change the demographics of tech, to a gaming boss who uses creativity in the CEO seat and the blockbuster videogame maker revolutionizing how games are made by the industry at large.


Via siobhan-o-flynn
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