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Cultures en miroir  et design, avec et pour mes étudiants/ Langues LEA  en communication et interculturalités  et étudiants en Marketing international, Communication, Tourisme international et Relations internationales  : Net enquête,   Storytelling, Droit d'auteurs, Droit à l'image
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Rescooped by Catherine Pascal from Transmedia gamification narratives
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Narrative Patterns: the perils and possibilities of using story in organisations


Via Jindra Kratochvil
Catherine Pascal's insight:

 Très intéressant

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Jindra Kratochvil's curator insight, March 3, 2014 8:46 AM

Stories in organisations reveal patterns of culture, behaviour and understanding in a different and, frequently more effective way than interviews and questionnaire based approaches. Narrative techniques both reveal the patterns of an organisation and are in turn the means by which it can be patterned. Narrative is a powerful tool within organisations, but is not susceptible to the engineering approaches that have dominated management practice in the last few decades. Managers need to create an environment in which the patterns of narrative meaning and the patterning capability of narrative interventions are managed in the way a gardener manages a garden, not the way an engineer designs a machine.

 

http://cognitive-edge.com/library/more/articles/narrative-patterns-the-perils-and-possibilities-of-using-story-in-organisat/

Rescooped by Catherine Pascal from Transmedia: Storytelling for the Digital Age
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The Future of Video Game Storytelling

The Future of Video Game Storytelling | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 13, 2014 12:45 AM


Lucy O'Brien:  "The writers behind The Last of Us, Gone Home, Tomb Raider and The Stanley Parable give us their thoughts on where storytelling in video games is headed next."

Henrik Safegaard - Cloneartist's curator insight, January 13, 2014 3:05 AM

There is an old but still pertinent argument that storytelling in video games is the last great bastion for the medium to conquer. That game developers working in the 'mainstream space' have traditionally struggled to utilise video games as a storytelling medium, struggled to harmonise play and Hollywood-like narratives, and struggled to inject real meaning into their games without rendering the player a frustrated passive participant. 


Click to red full article.

malek's curator insight, January 13, 2014 9:05 AM

The blurring line between movies and games

Rescooped by Catherine Pascal from e-Social
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Comment le Community Manager peut-il capter l'attention par le storytelling ?

Comment le Community Manager peut-il capter l'attention par le storytelling ? | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

 

Plus le temps passe, plus le Community Manager doit faire face à l’augmentation croissante des contenus produits par les marques/internautes.

Dans ce contexte, le professionnel devra garder en permanence à l’esprit que seules les marques réussissant à capter l’attention des internautes pourront espérer obtenir un ROI de leur présence social-média.

 

Mais comment faire ?

Par leur intégration sur des espaces d’échanges personnels, les marques se doivent d’utiliser la mécanique marketing du storytelling pour ne pas brusquer/agresser les internautes.

Ce dernier se définit par une communication sous forme de récit de la marque, tout en apportant une valeur ajoutée utile à l’internaute dans son quotidien.

Pour vous montrer à quel point le storytelling est important : à votre avis, comment faites-vous la différence entre des marques d’eau telle qu’Evian ou Quézac lorsque vous êtes au supermarché ?

En réalité, ce n’est que de l’eau qui est vendue.

Mais dans l’esprit du consommateur, c’est beaucoup plus que cela : c’est un mode de vie.

 

Alors, pour capter l’attention par le storytelling, il est nécessaire de répondre à plusieurs problématiques distinctes :

1) Quels sont les objectifs marketing de ma présence social-média ?
2) Quelle valeur ajoutée puis-je apporter à mes internautes pour ne pas les lasser ?
3) Comment dérouler le storytelling de ma marque sur le long terme ?
4) Comment l’écoute du web social peut-il impacter ma stratégie éditoriale ?
5) Dans quelle mesure dois-je diversifier la présence social-média de ma marque ?
6) Comment capter l’attention des internautes sur les différents espaces occupés ?
7) Comment puis-je mieux cerner la psychologie des membres de ma communauté ?
8) Comment mesurer le ROI de ma présence social-média ?


Via Kevin Dangu, Dominique Godefroy
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Rescooped by Catherine Pascal from Internet Marketing Strategy 2.0
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Catherine Pascal from Transmedia: Storytelling for the Digital Age
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Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Via The Digital Rocking Chair
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Maxine Horn's curator insight, November 29, 2013 8:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Mariale Peñalosa Arguijo's curator insight, November 29, 2013 10:01 AM

add your insight...

 10
Katie Chase's curator insight, December 5, 2013 5:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna

Rescooped by Catherine Pascal from Diaporamas attractifs
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Metta. Creer des lecons en video - Les Outils Tice

Metta. Creer des lecons en video - Les Outils Tice | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Metta est un outil en ligne qui permet de créer des présentations multimédias sous la forme de vidéos interactives.


Via Fidel NAVAMUEL, Pierre Antoine
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Fidel NAVAMUEL's curator insight, October 15, 2013 2:28 AM

Metta est un formidable outil pour élaborer des leçons en vidéo en agrégeant des contenus et mixant facilement textes, photos, sons  et vidéos.

Rescooped by Catherine Pascal from FORMATION CONTINUE
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Edgar, the storyteller

Edgar, the storyteller | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
Edgar is a beautiful place where people tell and share digital stories about what they craft, sell and do in their life.

 

A beautiful lightweight tool for creating digital stories. Use your instagrams, tweets or upload your home photos and videos. Add short captions and we do the rest.


Via Baiba Svenca, Shaker technologies
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France Lafleur's curator insight, January 14, 2014 11:29 AM

Si vous avez un-peu de temps et quelques images  mettre de l'avant.

Agora Abierta's curator insight, January 14, 2014 1:24 PM

Share your story

Rosa Hdez Guzmán's curator insight, January 16, 2014 11:37 PM

Inside  me live a great storyteller but  she is in a small jail.

 

Rescooped by Catherine Pascal from Transmedia: Storytelling for the Digital Age
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These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found

These Scientists Studied Why Internet Stories Go Viral. You Won't Believe What They Found | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Via The Digital Rocking Chair
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Nathalie Gloudemans-Voogd's curator insight, January 6, 2014 8:36 AM

"It's one thing to understand the emotions that compel a person to click. It's another thing entirely to produce them."

Sónia Laima's curator insight, January 6, 2014 9:16 AM

Magic! 

CIM Academy's curator insight, January 13, 2014 8:19 AM

Emotion, emotion, emotion....... if it helps stories go viral, then that endorses what advertisers have known for a while.

Rescooped by Catherine Pascal from Innovative Marketing and Crowdfunding
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50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Luis Costa, Martin (Marty) Smith, Marty Koenig
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Martin (Marty) Smith's curator insight, December 8, 2013 2:48 PM

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.

Rescooped by Catherine Pascal from iGeneration - 21st Century Education
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A Wonderful Visual Outlining The 7 Steps of Good Storytelling


Via Tom D'Amico (@TDOttawa)
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Rescooped by Catherine Pascal from Transmedia: Storytelling for the Digital Age
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A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling

A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 28, 2013 11:38 PM


Dorristheloris:  "People have been telling stories since they learned to communicate with each other. They’ve been recording stories since the first primitive figure was painted on a cave wall. There’s something instinctive and primal about the need to pass on your experiences, whether they be realistic or fantastical, to another or many other human beings."

Maxine Horn's curator insight, November 29, 2013 8:05 AM

Everything is about story-telling - people have lottle time these days for learning, thinking, considering, so the art is in the story-telling that holds attention and is highly visual

Teodor Kutzarov's curator insight, December 2, 2013 8:09 AM

Yeah, yeah, we need stories

Rescooped by Catherine Pascal from Communication narrative & Storytelling
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Andrew Tran:  "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ...


Via The Digital Rocking Chair, Alex Briscese, Sémio PUB
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Jeni Mawter's comment, February 6, 2013 7:21 PM
Agree totally with you Tim!
malika bourne's curator insight, February 8, 2013 12:42 AM

How do you makde it play? Now, cna you tell me how to make play?

I donot know nothin' bout no stapler..

Carmenne K. Thapliyal's curator insight, April 14, 2013 3:41 PM

Loved it !!