#Langues, #cultures, #Culture organisationnelle, #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design
1.5K views | +0 today
Follow
#Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design
Cultures en miroir  et design, avec et pour mes étudiants/ Langues LEA  en communication et interculturalités  et étudiants en Marketing international, Communication, Tourisme international et Relations internationales  : Net enquête,   Storytelling, Droit d'auteurs, Droit à l'image
Your new post is loading...
Your new post is loading...
Rescooped by Catherine Pascal from Just Story It! Biz Storytelling
Scoop.it!

Are You a Boring Company? Get out of the rut with storytelling.

Are You a Boring Company? Get out of the rut with storytelling. | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com

Via Karen Dietz
more...
Karen Dietz's curator insight, December 26, 2013 12:19 PM

I ran across this SlideShare piece today and it made me smile. It is short and sweet and to the point. It explains why we in business typically avoid stories -- and how to stop.


I plan on sharing this with my MBA students because it makes a very valid point. So grab this piece and get over any hesitations you have about business storytelling!


PS: There is an ad at the end for the company who put together this presentation, just so you know.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mirjana Podvorac's curator insight, December 27, 2013 6:22 AM

Dear Karen, Who wants to be boring, and then again, who still believes in fairy tales; children, teachers…, not the people who are good with numbers and need to make important decisions! A few days ago I was told by my superior that I still have a lot to learn, that I seem to be living in an alternative universe where people still WANT to listen to fairy tales. Well, as helpless and childish it may seem, I do believe that you cannot take people for granted, you cannot patronise them in order to “convert” them, you need to try to understand them and their needs or they will be “converted” by the ones who do, or, at least are trying to. Thank you for your scoop and your comment. Good luck with your MBA students, they are lucky to have you!

malek's curator insight, December 27, 2013 7:54 AM

An article to make your day.

Rescooped by Catherine Pascal from Just Story It! Biz Storytelling
Scoop.it!

How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out

How a Terrific Story Of Your Product / Service / Resume Makes It Stand Out | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
Everything--sales, earnings, your chances of being hired and your career--is better if there is a good story behind it.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 9, 2013 10:47 AM

What I really like about this article is the example used to make the point that if you don't have at least one good story to tell about your product or service or yourself then your success is compromised. And who wants that??!!


And the article reads like a story while making its points. So the author is really walking the talk, which I also appreciate.


In addition I very much like the questions posted at the end of the post to help you figure out the story you can tell that will differentiate you.


This is a quick and enjoyable article to read making excellent points. Answer the questions posed and story on!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

CIM Academy's curator insight, December 10, 2013 4:10 AM

'A story makes everything better'.  Do you use stories in your marketing? What's your story?

Rescooped by Catherine Pascal from "Intelligence Economique, mode d'emploi"
Scoop.it!

Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire

Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Rester proche des consommateurs permet de mettre en avant son image de marque, donc de gagner des parts de marché. Illustration à travers la démarche de Lesieur.

 


Via sansurl, Patrick CUENOT
more...
Rescooped by Catherine Pascal from Be Marketing 3.0
Scoop.it!

Les 5 bons points de l’Oreal dans son approche du e-commerce

Les 5 bons points de l’Oreal dans son approche du e-commerce | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

  Je lisais dernièrement cet article sur le site US de Advertising Age. Dans son billet, Jack Neff expose comment L’Oréal teste de nouveaux modèles


Via Kevin Dangu
more...
No comment yet.
Scooped by Catherine Pascal
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

more...
Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Catherine Pascal from Just Story It! Biz Storytelling
Scoop.it!

Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.

Via Karen Dietz
more...
Karen Dietz's curator insight, December 18, 2013 1:26 PM

I scooped this article because it's a great reminder with a very simple message -- drop the corporate speak; don't focus on pushing messages to folks; just show up, be real, and my addition: focus on story sharing.


Stories aren't mentioned in this article, yet they are your vehicle to building trust, being authentic, conveying complex information with simple elegance, all while being humble. And this is what the article talks about.


A lot of the storytelling articles I'm reading lately are still focused on using stories as a push technology to broadcast messages to people. That is old hat. We are now in another world where it is finally recognized that stories are a pull technology (they pull people into your world) AND that stories told evoke stories in the minds of listeners that they want to share back with you. So story sharing needs to be the focus these days.


This article helps us get our head straight about that. It's a quick read with terrific insights and tips to share. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 18, 2013 2:16 PM

I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.

Brent MacKinnon's curator insight, December 21, 2013 7:24 AM

I like the emphasis on trust building and being authentic.

Rescooped by Catherine Pascal from Internet Marketing Strategy 2.0
Scoop.it!

Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
more...
Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Catherine Pascal from "Intelligence Economique, mode d'emploi"
Scoop.it!

Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire

Influence : Lesieur crée un site de conseils culinaires intitulé La Cuisine Populaire | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Rester proche des consommateurs permet de mettre en avant son image de marque, donc de gagner des parts de marché. Illustration à travers la démarche de Lesieur.

 


Via sansurl, Patrick CUENOT
more...
Rescooped by Catherine Pascal from on reflection
Scoop.it!

Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss, Femi Adeyemi
more...
IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search