#Langues, #cultures, #Culture organisationnelle, #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design
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#Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design
Cultures en miroir  et design, avec et pour mes étudiants/ Langues LEA  en communication et interculturalités  et étudiants en Marketing international, Communication, Tourisme international et Relations internationales  : Net enquête,   Storytelling, Droit d'auteurs, Droit à l'image
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Rescooped by Catherine Pascal from Tourisme, NTIC et Social Medias

Ebara fait manger des légumes aux enfants japonais grâce au digital

Ebara fait manger des légumes aux enfants japonais grâce au digital | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
Ebara a lancé une opération en Septembre dernier appelée Funfair In Your Mouth qui lui a permis d'au...

Via Gaëlle Lac.
Gaëlle Lac.'s curator insight, February 17, 2014 5:37 AM

Un stratégie digitale qui ne manque pas de goût !

Scooped by Catherine Pascal

Just Story It - Scoops

Just Story It - Scoops | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Catherine Pascal from Just Story It! Biz Storytelling

Branding: What We Think About It Is Wrong & How Stories Help

Branding: What We Think About It Is Wrong & How Stories Help | #Langues, #cultures, #Culture organisationnelle,  #Sémiotique,#Cross media, #Cross Cultural, # Relations interculturelles, # Web Design | Scoop.it
This article is by David Galullo, CEO, Rapt Studio. He and his team recently completed the design for the Adobe Campus in Utah.

Via Karen Dietz
Karen Dietz's curator insight, December 9, 2013 10:33 AM

Happy Monday everyone. Hope you all have a good week. To get us started, I ran across this article a few days ago and I really like the wisdom it shares.

It points to a major flaw in our thinking about branding and helps us understand it. But the article doesn't go far enough to offer solutions. But I have some ideas to share with you to help correct that.

The author of the article, David Galullo, accurately states that the word 'brand' is the most misused word today. Kind of like 'storytelling' :)  He says that brands no longer are about messaging or 'yelling louder' about what a company does or sells. Branding today is about making a meaningful connection to the customer and employee.

Effective branding now starts with figuring out who you are and why you matter. Galullo says these are hard questions to answer. This is where storytelling enters into the picture. Answering these two questions is not an exercise in making a list about your attributes. You'll have a nice beginning list, but will miss qualities and not get at meaning.

Start first with telling the story about how/why the company got started. Then tell the story about the turning point when you realized the company and what it does/offers is important. From these two stories your answers to "Who are you?" and "Why do you matter?" emerge. Even if you have your brand set, tell these stories as a re-check to see if any tweaks need to happen.

From there you can then share those stories, and craft additional ones, that generate meaningful connections between you and your customers. Lori Silverman and I share which stories to tell and how to tell them in our new book Business Storytelling for Dummies that is now available on Amazon (yes, shameless self-promotion).

Have fun with these stories.

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it