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Matthew Miller: "Working with Google Play, M&C Saatchi Sydney has released a music video in an intriguing online format that invites the user to experience a story through the six facets of a cube."
This 3d cube presents six audio/video streams on the six faces of a cube. As the user rotates the cube in three dimensions, the audio streams mix and transition smoothly according to which face is most in view.
The technology driving this is WebGL and HTML5 soon to become familiar to us all, and bringing improved quality for accessing and viewing three dimensional environments.
Pharrell Williams presents ”Happy” — the world's first 24 hour music video.
Interactive, 24 hour music video from Pharrell Williams. Certainly an interesting concept, although think the music may have been the last thing on my mind when watching it..
Simon Parkin: 'Milk wants to create art that can impact millions simultaneously, so he’s turned to virtual reality, which is set to make a triumphant return in the form of the Oculus Rift, VR goggles built from smart-phone technology. He is unequivocal about it: VR is what will succeed film as the “future of storytelling” and the “next great canvas for human expression”.'
Chris Milk is a true 21st century artist. The fact that he learned to code at an early age is very relevant. His collaboration is Aaron Koblin are mind blowing and he can also truly shine on his own - as the Lincoln Hello Again project shows it