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Study: How B2B and B2C marketers are approaching social media SUMMARY: The goal of business-to-business marketers' social media strategies differs from their business-to-consumer brethren, according to an Ascend2 survey. Whereas B2B and B2C marketers name improving customer engagement as the top priority, B2B marketers care more about increasing content reach, lead quality and lead quantity. Tactics differ considerably as well, with B2C more than twice as likely to advertise on social nets, and B2B four times more likely to create whitepapers and research content.
Excellent tips on how to frame and modify your social media strategy. You can't step around this checklist
E-commerce has been abuzz with news in the Indian startup ecosystem over the past 3 years and the folks from MySmartPrice, a leading online price comparison website has released an interesting timeline which covers all the happenings in the...
An interview on best practice Ecommerce analytics techniques with Dan Barker Much of what's written about successful Ecommerce sites focuses on the big br. Marketing topic(s):Ecommerce analytics. Advice by Dave Chaffey.
Everyone would agree that usability is an important aspect of Web design. Whether you're working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key.
The entry covers some serviceable real time options which can considerably improve the usability of any e-commerce store. It also contains helpful tools and successful examples of their incorporation into online commercial projects.
Twitter is embarking on a path to another potential revenue stream through a partnership with American Express. It was reported on Monday that both parties have confirmed the e-commerce deal, but financial details are quite limited.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.