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Five Rules for Strategic Partnerships in a Digital World

From www.strategy-business.com

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
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The Digital Transformation of Business Functions - Business 2 Community

From www.business2community.com

No one would argue with the notion that social and digital technologies are having a significant – and sometimes dramatic – impact on societies and economies. And though most people may not yet r…
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20 Must-Have Tools for Clever Marketers - Profs

From www.marketingprofs.com

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's curator insight, March 16, 7:25 PM

An interesting way to organize these tools. It represents one way to do it, and you know there are a gazillion ways to do this. They key: actually do it! Click through for details on each tool.

#LinkedIn's Careerify deal could help your company win more battles for talent

From venturebeat.com

LinkedIn, with more than 300 million members, could become significantly more useful to companies and job seekers as a result of its acquisition of Careerify, which was announced today.
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10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes

From www.forbes.com

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's curator insight, March 9, 7:54 PM

Digital Marketing 101, except for social conversions. That's more of a second level course, and absolutely necessary requiring use of social advertising.

The role of content curation in proving expertise - and why you need a curation hub

From www.business2community.com

What really separates curation from filtration is context — specifically a curator providing the reader the necessary context within which the filtered content should be consumed in order for it to make sense and have value to the reader.

Guillaume Decugis's curator insight, March 9, 6:18 PM

In the age of information overload, content has little value without context. It became a commodity which we're seeing a huge amount of flowing on our news feeds. This is a problem but also a great opportunity to show expertise: to explain, connect the dots, add value by positioning content in the context of a relationship with au audience. 


As this post's author Tom Martin highlights in this post, the logical conclusion is that this presents a challenge:


How can you add context and value in 140 characters on Twitter? How can your 200-word explanations compete with LOL cats on Facebook? 


By using a content curation hub.


What do we mean by that? 


Instead of sharing links and limiting your context to whatever fits in your tweet or focusing on grabbing attentions on Facebook, you can publish your curated content as a post on your blog (or if you don't have one, a Scoop.it topic page) which gives you plenty of opportunity to elaborate. 


There are several benefits with doing that:


1. By sending your social media audience to a page where they can show your curated content with added context and value, you can build that trust with your readers and show your expertise. And therefore what Tom Martin calls the content curation challenge. 


2. Readers can easily see related content which will engage them more and reinforces your importance to them. 


3. Your curated content can now be rediscovered in the future, in particular through search engines. 


4. You can add conversion hooks and call to actions to get in touch with your company, buy your products, etc...


So if you're just tweeting links, you're missing out.  

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren't) - Vital Design

From vtldesign.com

These are relevant ONLY if the are directly related to overall business metrics. KPIs are a function of those overall metrics.

iNeoMarketing's curator insight, March 10, 8:05 PM

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?

From www.marketingprofs.com

This should be the outline for your Marketing Ops bible. Excellent approach. I'd probably add one more:

5. Building bridges, especially with IT. Marketing Ops and IT have to be in lockstep: appreciate each other's stresses and requirements, but work together to get the task done.

iNeoMarketing's curator insight, March 10, 8:41 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

Local SEO In 2015 - Look At The Big Picture

From searchengineland.com

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
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Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) - VentureBeat

From venturebeat.com

With the pace of technological change, traditional banks simply haven’t been able to keep up with the growing demand for digital solutions from small businesses hungry to stay competitive and impro...
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Malcolm Frank on Cognizant's Growth Outlook and Digital Business

From news.cognizant.com

Malcolm Frank, Executive Vice President, Strategy and Marketing, Cognizant, Speaks About the Company’s Growth Outlook and Digital Business
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6sense's predictive powers for sales and marketing help it land $20 million - VentureBeat

From venturebeat.com

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 19, 6:55 PM

FYI, and a vendor to watch for.

LinkedIn's new profile-driven ad network is a balancing act between users and marketers - VentureBeat

From venturebeat.com

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 22, 6:03 PM

More on the announcement from last week. The article covers the pros and cons of using LI as an advertising platform. Doesn't matter: only you can decide based on testing. I think what people will find is a mix of tactics to drive a conversion, e.g., an LI ad to an LI posting that has a CTA embedded.

MarTech and the Decade of the CMO - Foundation Capital

From www.slideshare.net

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 22, 7:25 PM

Worth every second!

4 vital questions to ask before using online influencers - iMedia Connection

From www.imediaconnection.com

4 vital questions to ask before using online influencers
iMedia Connection
Online influencers can be powerful advocates for your message, but you must first analyze the specific overall benefits you hope to gain before engaging them.
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IFTTT: How to use IFTTT for social media automation

From www.razorsocial.com

IFTTT is a smart tool that can be used to automate a range of repetitive social media tasks. Check out our favorite social media management recipes!
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Gartner Predicts Three Big Data Trends for Business Intelligence

From www.forbes.com

By Doug Laney Gartner, Inc. Big data has given businesses a window into valuable streams of information from customer purchasing habits to inventory status. However, internal data streams give only a limited picture, especially with the growth of digital business. Three trends Gartner has identified describe information's ability to transform business processes over the next [...]
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New Computer Taps Directly Into the Fundamental Fabric of Reality -

From www.networkempirenews.com

how does a quantum computer work, quantum computing, qubit
themezoom 's curator insight, February 16, 9:47 AM
How Does a Quantum Computer Work?
themezoom 's curator insight, February 16, 9:47 AM
How Does a Quantum Computer Work?
Hakushi Hamaoka's curator insight, February 28, 10:00 AM

Quantum computing probably needs to be developed on the 'reverse side' of the classical computing??

Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B - Marketing Land

From marketingland.com

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

jason's curator insight, February 16, 9:58 PM

Great piece on how to tackle big data. 

Luca Naso's curator insight, February 18, 11:17 AM

Nowadays the customer's journey is more complex than the classic "sales funnel", it has several touchpoints and continuous back and forths.
Companies need an automated system to collect, analyse and leverage all of the information produced along the way.

How to do that? Two common methods are:
1. Lead Scoring, to improve efficiency of marketing strategies
2. Predictive Analytics, to anticipate behaviours and improve ROI

clatot's curator insight, February 25, 11:23 AM

Big data is becoming increasingly practical & critical in B2B, with maybe less focus on statistics & more on meaningful usage, to optimise leads & predictive behaviours.

Who has concrete case studies about it ?

 

Marketing Is Dead, and Loyalty Killed It - HBR

From hbr.org

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 16, 9:17 PM

And how do you achieve loyalty? Customer experience. Achieve loyalty and your inbound marketing goes away.

jason's curator insight, February 16, 9:51 PM

Thought-provoking article on the future of marketing. The game has changed.

Kyle Clarkson's curator insight, February 21, 9:11 PM

Better to have loyal clients than tons of not loyal clients

Transitioning from product manufacturer into service provider constitutes a major managerial challenge.

From product2service.com

manufacturers increasingly move towards a #service model : http://t.co/wdcmB8yfB2 #SDlogic #servitization #servicedesign
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Group SEO Coaching REPLAY: Bring Your Own SEO Silo Website -

From www.networkempirenews.com

Google Structured Data Testing Tool
themezoom 's curator insight, February 9, 5:55 PM

We have published this month’s Network Empire Member’s Group Coaching Webinar. You must be logged in with your username and password to access

themezoom 's curator insight, February 13, 3:19 AM

We have published this month’s Network Empire Member’s Group Coaching Webinar. You must be logged in with your username and password to access

themezoom 's curator insight, February 13, 6:34 AM
We have published this month’s Network Empire Member’s Group Coaching Webinar.


Related posts on:

NetworkEmpire.com

Theme-Zoom.com

NetworkEmpireNews.com

How Technology Is Shaping The Future Of Marketing - Demand Gen Report

From www.demandgenreport.com

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 11, 8:31 PM

Infographic by NJIT (New Jersey Institute of Technology). Absolutely unrelated sidebar: in men's basketball, NJIT beat Michigan at Michigan earlier this season.

Digital, Social & Mobile in 2015 - We Are Social

From www.slideshare.net

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's curator insight, February 11, 8:38 PM

FYI. The annual massive compendium of digital stats. It's a resource organized by country. If you have to make a presentation that has a multinational focus, you may find some of these stats useful.

Marco Favero's curator insight, February 12, 2:49 AM

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