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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/9/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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Latest Twitter update makes it easier to follow conversations - Memeburn

From memeburn.com

Grouping conversations together and highlighting interesting and related conversations around that tweet. This means threads will be compressed into a thumbnails image of the conversation with a few of the latest tweets, to expand the conversation, you simply click on the “View other replies” button in the tweeting-session on your timeline. Look below at the image of the update in action, the blue lines are tweets that are a part of the conversation, showing the tweets within the tweets, laying out the tweetception for users.


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople - Forbes

From www.forbes.com

LinkedIn, with its 364 million users and Twitter with its 302 million active users both are in a race to get more engaged users, albeit for different reasons.  Yet, most (myself included) presumed LinkedIn to be the go to platform for salespeople. But according to the sales survey and research we conducted with a client, Twitter ranked slightly more valuable than LinkedIn when it came to sales prospecting . This is a follow up to a sales survey I wrote about on Forbes with Jim Keenan and Barb Giamanco in 2013.


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's curator insight, June 9, 9:44 PM

Honestly, I think this is because (1) Twitter is easy, and (2) LI is harder.

iNeoMarketing's curator insight, June 16, 1:19 PM

Honestly, I think this is because (1) Twitter is easy, and (2) LI is harder.

Social ROI: how to measure the value of social media - Econsultancy (blog)

From news.google.com

Social ROI: how to measure the value of social media
Econsultancy (blog)
Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.
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Mary Meeker's digital marketing trends - The Hub

From www.thehubcomms.com

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's curator insight, May 31, 9:51 PM

Vertical video has a higher completion rate than horizontal video? Never thought about vertical video, so...TEST!

Arnaud Masson's curator insight, June 1, 9:52 AM

ajouter votre perspicacité ...

The 5 Easiest Ways to Grow Your Instagram Following

From www.socialmediatoday.com

Regardless of your reasoning for wanting growth on Instagram, it's no doubt that a lot of Instagram users have trouble increasing their followers, and that's simply because they don't have a plan of attack. You need to go about this as if you're putting together your annual marketing plan, because Instagram itself can serve as a marketing channel that can work wonders for your business if you utilize it correctly.

 

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How To Find Top Influencers On Twitter

From www.business2community.com

Are you serious about gaining high quality Twitter followers?

You don’t want people to just click the “follow” button on your Twitter profile. You want to build relationships with the right people who are going to actually follow the content you’re Tweeting out and engage with you.

In addition to your target customers, you also want to use Twitter to interact with influencers in your niche that will help you accomplish your business goals in some way. Influencers can help you with building your brand awareness, your credibility, and attracting new customers.

Once you have created clear buyer personas for your social media marketing strategy, you will have a better idea of who is influencing your target customers. Building relationships with the right people on social media can have highly beneficial outcomes for your business.

This blog post will go over ways you can find top influencers in your niche and tools that will help you determine whether a Twitter profile is of high authority so that you know if you should get on their radar.
Marco Favero's curator insight, June 1, 6:11 AM

aggiungi la tua intuizione ...

What Happens When An Algorithm Writes A Story? Robo-Journalism

From www.opb.org

OPB's John Sepulvado explores what happens when computer programs write news stories and what it means for human journalists.
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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/6/15

Today’s digests of curated articles summarized for your quick review: 


>> What is Google Analytics Cohort Analysis? Your Detailed Guide | Marketing Technology: http://sco.lt/7dmD69

>> How to Calculate Inbound Marketing ROI with Attribution Modeling - New Breed: http://sco.lt/8I9vOr

>> 5 key learnings from analyzing top B2B pricing pages - Chart Mogul: http://sco.lt/9IFg6T

>> 20+ Low Cost – Real Growth Hacking Tools | G H L: http://sco.lt/6SByfx

>> NetSuite and Microsoft Team Up in the Cloud - re/code: http://sco.lt/7zdbA9

>> Foursquare Targets Its B2B Pitch With Places And New Location Cloud – TechCrunch: http://sco.lt/7OAXzd

>> Google Enhances Its Social Capabilities With Google+ Collections – ClickZ: http://sco.lt/8LQJOb

>> 5 Best Practices for a Successful Lead Scoring Model – Pardot: http://sco.lt/7xE0Yb

>> Best CRM software: Spring 2015 report from G2 Crowd: http://sco.lt/5f0yOH

>> Email Subject Lines: The Latest Data - Marketing Charts: http://sco.lt/7qLEeX

>> 4 Ways to Get More Leads Using Marketing Automation [Infographic] – SociallyStacked: http://sco.lt/6MNCVd

>> Digital Marketing: How To Get People To Your Website - Digital Information World: http://sco.lt/5paWzB

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How to Legally Steal Cool Web Form Designs - Formstack

From blog.formstack.com

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's curator insight, May 7, 5:20 PM

Just be sure you're legally borrowing images. If not, the look for similar images.

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond |

From www.socialmediaexaminer.com

Talkwalker
Jaana Nyström's curator insight, April 28, 8:19 AM

Useful tips here!

Jack-Connor Hinchliffe's curator insight, April 29, 9:51 PM

These hash tag trackers are really interesting. If you use the tools in order to track over multiple websites, it would make research on topics much easier.

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 4/28/15

Today’s digests of curated articles summarized for your quick review:

>> Back To The Future In Enterprise SaaS Selling – TechCrunch: http://sco.lt/8YYAld

>> Why customer personas may be an outdated marketing technique - Schaefer Marketing Solutions: http://sco.lt/7ILgQr

>> These Types of Memories Help Customers Remember You – Profs: http://sco.lt/6eFqJF

>> Analyzing the Chief Marketing Technologist – SapientNitro: http://sco.lt/6XRkEj

>> Email Marketing: Improve subject lines in 7 steps by using the right words, in the right order | MarketingExperiments Blog: http://sco.lt/8WvFon

>> Email Subject Lines That Sell – Profs: http://sco.lt/5y6gXh

>> 22 Free Content Marketing Tools To Drive Your Content Marketing Plans | B2B Marketing Insider: http://sco.lt/8nsmq9

>> Do Larger Brands Really Have It Easier With Content Marketing? [New Research] – CMI: http://sco.lt/8uYMOf

>> Sources: Amazon Plans ‘Prime For Business’, Folding AmazonSupply Into Big B2B Play – TechCrunch: http://sco.lt/9DQgXx

>> 8 Highly Reputable Resources for Compelling Marketing Stats – HubSpot: http://sco.lt/8y5WNN

>> [Infographic] What Today’s B2B Buyer Looks For When Making B2B Purchases Online - CMO.com: http://sco.lt/7zhMS9

 

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

No comment yet.

28 social media management tools rated, scored, and reviewed (study)

From venturebeat.com

VB Insight To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.
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B2B Beat: Why the Internet of Things Is Crucial for B2B Marketers

From marketing.linkedin.com

Are you sick of the Internet of Things yet? You better not be, because the IOT is only getting started, and it will be of crucial importance for B2B marketers.
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Marketing Measurement Depends on Organization & Process - Gartner

From blogs.gartner.com

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's curator insight, April 26, 5:54 PM

Completely agree: get your ducks in a row before you go through your attribution process.

How to build a brand using social media - Economic Times

From economictimes.indiatimes.com

For a company, social media has proved to be a double edged sword. Use it strategically and it can be a great brand equity creator.
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Marketing Automation and the Sales-Marketing QL Gap - ITMSA

From www.itsma.com

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's curator insight, April 21, 6:43 PM

It's true: MAP raises the awareness as to how far apart Marketing and Sales are when it comes to what is a qualified lead. From ITMSA's survey on marketing technology, which you can get here($): http://www.itsma.com/research/capitalizing-marketings-new-tools-technologies/ 

GregW's curator insight, April 24, 2:36 PM

Many do, few agree.

How to Improve Your SEO With LinkedIn and SlideShare | Social Media Examiner

From www.socialmediaexaminer.com

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's curator insight, April 21, 7:19 PM

Significant amount of detail when you click through. When you get down to it, it's all about keywords and backlinks.

Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

From customerexperiencematrix.blogspot.com

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's curator insight, April 19, 5:36 PM

He's right: it was not highlighted during last week's Marketing Nation conference, and that was a mistake. It's significant, and elevates Marketo beyond it's current competitors. Custom objects provides enterprise flexibility.

The Future Project: How Two Young Social Entrepreneurs Are Trying To Close ... - Government Technology

From www.govtech.com

Instead of focusing only on school performance, graduation rates, college matriculation and job placement, the Future Project hones in on the root of the problem: that students don't have enough motivation and lack belief in their own futures.
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Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn ... - Forbes

From www.forbes.com

How many people are following your unexciting company on Twitter? Not as many as that, I’m sure. And certainly not as many as there could be. So what’s 3M’s secret? It’s more than one thing.
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'Ransomware' a Growing Threat to Small Businesses - Wall Street Journal

From www.wsj.com

More small businesses are falling victim to “ransomware,” in which malicious code locks up computer files and cybercriminals demand a ransom to free them.
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PSD to HTML: Why Your Small Business Should Care - Huffington Post

From www.huffingtonpost.com

If you're a small business owner shopping around for a website designer and taking price and aesthetics into consideration, it's important to drill down on how those website designers will handle PSD to HTML, or what is referred to as the design to...
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