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Business Intelligence, Digital thought leadership network for Businesses, professionals and industry sector drivers.
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15 Step Guideline To Create Your 2015 Digital Marketing Strategy

15 Step Guideline To Create Your 2015 Digital Marketing Strategy | EngageDigital | Scoop.it
Malcolm X said "The future belongs to those who prepare for it today". Here is a 15 Step Guideline To Create Your 2015 Digital Marketing Strategy
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6 Technology Skills Desirable for a Social Media Consultant - RazorSocial

6 Technology Skills Desirable for a Social Media Consultant - RazorSocial | EngageDigital | Scoop.it

Digest...


1. A Good Understanding of the Analytics Tools Available

2. An Understanding of Search Optimization

3. A Knowledge of Social Optimization

4. A Knowledge of Social Media Tools

5. Strong Knowledge of Email Marketing and Marketing Automation

6. Ability to Optimize Your Conversion Process

 

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iNeoMarketing's curator insight, September 8, 8:56 PM

And these skills are 75% of the challenge. You must be tech savvy.

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38 Seminal Articles Every Data Scientist Should Read

38 Seminal Articles Every Data Scientist Should Read | EngageDigital | Scoop.it
Here is selection containing both external and internal papers, focusing on various technical aspects of data science and big data. Feel free to add your favor…

Via Pierre Levy
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Why Human Capital must fuel Digital Transformation - Enterprise Irregulars

Why Human Capital must fuel Digital Transformation - Enterprise Irregulars | EngageDigital | Scoop.it

Excerpt...


This isn’t about waving a magic wand from the CEOs office. This is as much about functional transformation and perhaps even more so. And one of the most critical functions must be Human Resources. Human capital is at the center of this evolution to digital but it will require leadership and a rethinking of what goals and performance means as strategy and execution levers change, the new role of creators, marketers and sellers of digital products, both the need to learn and un-learn competencies, and real-time resource and skills analytics. Today’s very systems-centric discourse on Core HR, Talent Management and creating silo’d networks for employees, customers and partners just doesn’t stack up.

 

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iNeoMarketing's curator insight, August 4, 7:46 PM

More applicable to the marketing function than any other function, given that marketing tech spending is forecasted to exceed IT spending. HR needs to be a vital partner to marketing as it transitions to data-driven.

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CMOs Who Take Charge of Digital Make More Money - DMNews

CMOs Who Take Charge of Digital Make More Money - DMNews | EngageDigital | Scoop.it

Digest...


The median base salary of the 345 global CMOs surveyed for the report was $200,000. Only 4% of those polled reported bases of $500,000 and the top earners were more likely to focus on accomplishments that play well in corporate boardrooms: restructuring marketing to drive results, improving marketing yield, and building digital capabilities.

 

Crucial to ascending that platform is building alliances with other c-level officers with stakes in digitalization. Of CMOs earning between $200,000 and $349,000, 40% or more reported strong working relationships with CIOs, CFOs, and chief innovation officers.

 

One scenario being played out in boardrooms that could be holding marketers back is the appointment of chief digital officers, says [University of Virginia marketing professor Kimberly] Whitler. “Boards are interested in companies leveraging digital, but appointing a CDO bifurcates the role. CMOs are in charge of commercialization and they are more likely to produce results and be recognized if they are in charge of digital, too.”


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iNeoMarketing's curator insight, July 24, 11:10 PM

Dammit, I've been warning you: embrace marketing technologies to drive opportunities and seize the digital initiative. It'll put more damn money in your pocket!

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Why Silicon Valley Can’t Find Europe | TechCrunch

Why Silicon Valley Can’t Find Europe | TechCrunch | EngageDigital | Scoop.it
Go to Europe these days – to Berlin, London, Helsinki – drop in in on any of the regional tech confabs and you will quickly see that the European startup..

Via Marylene Delbourg-Delphis
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Marc Kneepkens's curator insight, January 19, 11:21 AM

Excellent. This article points out very accurately how Europe is out of the picture at Silicon Valley, and what can be done about it.

Andrew Rauch's curator insight, January 20, 9:10 AM

Good new for me and my colleagues...

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The Gamification of Experience | Social Media Today

The Gamification of Experience | Social Media Today | EngageDigital | Scoop.it
I like the idea of gamification…in theory. The gamification of experience leads to some odd “rewards” for those who play.

Via Marylene Delbourg-Delphis
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Nora Wendel's curator insight, May 7, 2013 12:31 PM

The key line to the article: "Consider what you’re delivering to customers first, then how to engage them from there."


My question to you- What happens when the gamer gets bored of the game?

Ricardo Guzmán Ramirez's comment, May 15, 2013 11:12 AM
If the player get bored usually it´s because bad design : I have no rewarding challenge ( it´s too hard or too easy). But also could be i´ve just accomplished "mastery". The mastery in a game is an issue, but only if you got a majority of your players there and you can´t make them compete.
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Intelligent Content: Soon your media will know you better than you know yourself

Intelligent Content: Soon your media will know you better than you know yourself | EngageDigital | Scoop.it
Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.

Via Arabella Santiago
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jspellos's curator insight, April 10, 2013 12:45 PM

The content curation movement keeps growing.

Cees Franke's curator insight, April 11, 2013 3:29 AM

Het algoritme wordt (en is het soms al enigszins)  de nieuwe curator ...

Deanna Dahlsad's curator insight, March 23, 7:39 PM

One note from the article regarding content curation:


Curation will guide content

Some argue that readers no longer want curated content, however we believe people always have and always will look to trusted sources for guidance, and that’s where books and magazines will continue to add value.

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ICE's Sprecher vows to save Wall Street from itself

ICE's Sprecher vows to save Wall Street from itself | EngageDigital | Scoop.it
Jeffrey Sprecher, who orchestrated ICE's pending $8.2 billion purchase of NYSE Euronext, is on a mission to save the stock market from itself.
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The Ten Biggest Issues in Business Today

The Ten Biggest Issues in Business Today | EngageDigital | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, April 5, 2013 1:58 AM


All business owners are conscious of the fact that there are areas in their business, that require greater focus from them, if they are to optimise the overall performance of their enterprise.


Where to start, or how to recognise that one may be focussing efforts in the wrong areas, are the key questions business owners grapple with as they work to achieve better business outcomes.


This great article by John Spence, identifies the 10 key areas business owners should aim to focus their attention on, and it provides an assessment tool to help determine which areas in your business you need to give greater focus.

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Is Complexity Ruining your Business?

Is Complexity Ruining your Business? | EngageDigital | Scoop.it

Via Daniel Watson
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David Schultz's curator insight, April 3, 2013 3:43 PM

I have to say, this guy has it wrong.  He makes it sound like comlexity can be managed by remembering or following a few simple rules.  If you can manage something by following SIMPLE rules wouldn't that make it "SIMPLE."

 

Complexity on the other hand is far more interesting than attacking with some rules and a 12 step process for improvement.  To meet it requires creativity, adaptation, and clarity.  There are patterns found in complexity; can the leader identify them?  Can the assigned team take a new perspective on the problem to provide a "workable" solution?  Can management understand the problem enough to adapt to issues that arrise and record their efforts to ensure they are learning from their efforts?

 

Complexity doesn't mean its difficult, but is far more nuanced than a few "simple rules" can deal with.

Sigrid de Kaste's curator insight, April 3, 2013 6:39 PM

Keep it simple works...for you, your business and your profits

Excellent read

Robin Martin's curator insight, April 8, 2013 7:33 PM

I would venture to say absolutely...keep it simple so not to ruin great ideas by overthinking everything!

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The Best Data Minning Tools You Can Use for Free in Your Company

The Best Data Minning Tools You Can Use for Free in Your Company | EngageDigital | Scoop.it
Data miningor “Knowledge Discovery in Databases” is the  process of discovering patterns in large data sets with artificial intelligence, machine learning, statistics, and database systems.


The overall goal of a data mining process is to extract information from a data set and transform it into an understandable structure for further use.

Here is a simple but fascinating example of how data mining helped dissipate wrong assumptions and conclusions about girls, and take action with tremendous social impact.


Via Vicki Kossoff @ The Learning Factor
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davidgibson's curator insight, April 9, 2013 10:09 AM

More links for your encyclopedia...

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Banks can benefit from fintech start-up innovation, says Citi EMEA CIO

Banks can benefit from fintech start-up innovation, says Citi EMEA CIO | EngageDigital | Scoop.it
Banks can benefit from opening up to the speed of innovation offered by financial tech start-ups, according to Citi’s EMEA CIO Alistair Grant.
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If Design Thinking Works for Your Digital Products, Why Not for Your Corporate Strategy?

If Design Thinking Works for Your Digital Products, Why Not for Your Corporate Strategy? | EngageDigital | Scoop.it
The shift is on.In nearly every vertical, it seems, company leaders are recognizing that the the traditional, data model-driven, bottom line worshipping approach of the classic management consultant…...

Via Thomas Faltin
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Twitter Tactics: How to Use Twitter for Small Business! | Small Business (NZ) -

Twitter Tactics: How to Use Twitter for Small Business! | Small Business (NZ) - | EngageDigital | Scoop.it
Here you will find free & helpful information to Start, Manage and Grow your Small or Home Based Business here in New Zealand. Also articles about Marketing, Social Media, Sales, Technology and more...
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Key Findings on Digital Business Initiatives at big companies – TCS Global Trend Study 2014

Key Findings on Digital Business Initiatives at big companies – TCS Global Trend Study 2014 | EngageDigital | Scoop.it
Read TCS' most important findings on Digital Initiatives Insights at major companies on their strategies, investments and future plans (RT @TCS_SAP: New TCS study: Nine key findings to guide your #digital strategy.
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Connecting the Dots: Consumers Mixed over Connected Future

Connecting the Dots: Consumers Mixed over Connected Future | EngageDigital | Scoop.it
As new technology brings the world closer to a completely connected future, consumer awareness and familiarity with the internet of things remains low. But, according to a new eMarketer report, that doesn't mean consumers aren't enthusiastic about the idea of a technology-driven world.

Via Marylene Delbourg-Delphis
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Practical tips for growing small businesses into middle-market businesses - MiamiHerald.com

Practical tips for growing small businesses into middle-market businesses - MiamiHerald.com | EngageDigital | Scoop.it
MiamiHerald.com
Practical tips for growing small businesses into middle-market businesses
MiamiHerald.com
It's a common question for small-business owners: “How can I take my company to the next level and become a middle-market business?
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Rescooped by Hayden Richards from Inclusive
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Innovation Excellence | Disruptive Innovation Theory Revisited: Christensen, Hatkoff & Kula

Innovation Excellence | Disruptive Innovation Theory Revisited: Christensen, Hatkoff & Kula | EngageDigital | Scoop.it
Professor Clayton M. Christensen, Craig Hatkoff and Rabbi Irwin Kula launch the Off-White Papers

Via Kasia Hein-Peters, nanda
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13 Million Facebook Users Haven't Touched Their Privacy Settings [Infographic]

13 Million Facebook Users Haven't Touched Their Privacy Settings [Infographic] | EngageDigital | Scoop.it
Do you know how to change your Facebook settings to stay out of strangers' Graph Search results? If not, check out this infographic to learn how.

Via Gust MEES
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AnnC's curator insight, May 1, 2013 9:56 PM

Protecting your privacy on Facebook - better safe than sorry.

Terry Doherty's curator insight, May 2, 2013 1:40 PM

I'm sure our kids are among the majority of the users who "accept" Facebook's default privacy settings.

Productive Tech Tips's curator insight, May 6, 2013 6:23 PM

Please make sure you update your privacy settings, monthly if possible. 

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ICE's Sprecher vows to save Wall Street from itself

ICE's Sprecher vows to save Wall Street from itself | EngageDigital | Scoop.it
Jeffrey Sprecher, who orchestrated ICE's pending $8.2 billion purchase of NYSE Euronext, is on a mission to save the stock market from itself.
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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | EngageDigital | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good
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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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The Ten Biggest Issues in Business Today

The Ten Biggest Issues in Business Today | EngageDigital | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, April 5, 2013 1:58 AM


All business owners are conscious of the fact that there are areas in their business, that require greater focus from them, if they are to optimise the overall performance of their enterprise.


Where to start, or how to recognise that one may be focussing efforts in the wrong areas, are the key questions business owners grapple with as they work to achieve better business outcomes.


This great article by John Spence, identifies the 10 key areas business owners should aim to focus their attention on, and it provides an assessment tool to help determine which areas in your business you need to give greater focus.

Rescooped by Hayden Richards from Curation & The Future of Publishing
Scoop.it!

Intelligent Content: Soon your media will know you better than you know yourself

Intelligent Content: Soon your media will know you better than you know yourself | EngageDigital | Scoop.it
Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.

Via Arabella Santiago
more...
jspellos's curator insight, April 10, 2013 12:45 PM

The content curation movement keeps growing.

Cees Franke's curator insight, April 11, 2013 3:29 AM

Het algoritme wordt (en is het soms al enigszins)  de nieuwe curator ...

Deanna Dahlsad's curator insight, March 23, 7:39 PM

One note from the article regarding content curation:


Curation will guide content

Some argue that readers no longer want curated content, however we believe people always have and always will look to trusted sources for guidance, and that’s where books and magazines will continue to add value.

Rescooped by Hayden Richards from Business Brainpower with the Human Touch
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Business Pulse: Top 10 Risks and Opportunities

Business Pulse: Top 10 Risks and Opportunities | EngageDigital | Scoop.it

How can you be confident your company is able to meet the risks and challenges currently on the horizon? And how can you know that opportunities aren’t passing you by?

Forecasting the future is risky, but businesses that fail to look forward will almost certainly be left behind in an increasingly competitive, globalized world.

Based on our survey, we identified a top 10 list of risks and opportunities. Are these items similar to those you are monitoring? Are they your top 10?


A shift in thinking is evident among companies this year. Rather than waiting for mature markets to recover from the global financial crisis of 2008–09, they now accept that the duration of the downturn is uncertain. But what’s different compared with two years ago, is that they are also once more looking for growth opportunities.


Via Vicki Kossoff @ The Learning Factor
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