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Marketing Measurement Depends on Organization & Process - Gartner

From blogs.gartner.com

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's curator insight, April 26, 5:54 PM

Completely agree: get your ducks in a row before you go through your attribution process.

How to build a brand using social media - Economic Times

From economictimes.indiatimes.com

For a company, social media has proved to be a double edged sword. Use it strategically and it can be a great brand equity creator.
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Marketing Automation and the Sales-Marketing QL Gap - ITMSA

From www.itsma.com

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's curator insight, April 21, 6:43 PM

It's true: MAP raises the awareness as to how far apart Marketing and Sales are when it comes to what is a qualified lead. From ITMSA's survey on marketing technology, which you can get here($): http://www.itsma.com/research/capitalizing-marketings-new-tools-technologies/ 

GregW's curator insight, April 24, 2:36 PM

Many do, few agree.

How to Improve Your SEO With LinkedIn and SlideShare | Social Media Examiner

From www.socialmediaexaminer.com

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's curator insight, April 21, 7:19 PM

Significant amount of detail when you click through. When you get down to it, it's all about keywords and backlinks.

Scott Borhauer's curator insight, April 25, 11:32 PM

Do you use LinkedIn or SlideShare for your business? If not, you should be. Great article with good tips. CliqueRevolution, we can help!

Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

From customerexperiencematrix.blogspot.com

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's curator insight, April 19, 5:36 PM

He's right: it was not highlighted during last week's Marketing Nation conference, and that was a mistake. It's significant, and elevates Marketo beyond it's current competitors. Custom objects provides enterprise flexibility.

The Future Project: How Two Young Social Entrepreneurs Are Trying To Close ... - Government Technology

From www.govtech.com

Instead of focusing only on school performance, graduation rates, college matriculation and job placement, the Future Project hones in on the root of the problem: that students don't have enough motivation and lack belief in their own futures.
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Boring Brands Can Crush Social Media...And 5 Other Things You Can Learn ... - Forbes

From www.forbes.com

How many people are following your unexciting company on Twitter? Not as many as that, I’m sure. And certainly not as many as there could be. So what’s 3M’s secret? It’s more than one thing.
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'Ransomware' a Growing Threat to Small Businesses - Wall Street Journal

From www.wsj.com

More small businesses are falling victim to “ransomware,” in which malicious code locks up computer files and cybercriminals demand a ransom to free them.
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PSD to HTML: Why Your Small Business Should Care - Huffington Post

From www.huffingtonpost.com

If you're a small business owner shopping around for a website designer and taking price and aesthetics into consideration, it's important to drill down on how those website designers will handle PSD to HTML, or what is referred to as the design to...
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Why CEOs Say Yes to Marketing Automation - Marketing Action Blog - Act-On

From blog.act-on.com

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's curator insight, April 9, 8:15 AM

Here are the real reasons why CEOs say yes to MA: (1) It generates revenue (not just spurs it along); and (2) It offers accountability.

Your Latest Marketing Technology News, Summarized Friday, 4/10/15

Today’s digests of curated articles summarized for your quick review:

>> The DNA of a Successful Customer Experience – FutureLab: http://sco.lt/50VGTJ

>> Preference Management Myths and Truths - CMO.com: http://sco.lt/8bkmH3

>> A/B Testing: What choices does your content really influence? | MarketingExperiments: http://sco.lt/6AEXNx

>> The Most Common Mistake People Make In Calculating ROI – HBR: http://sco.lt/93lp9l

>> The Truth About Lifecycle Marketing Automation – Relevance: http://sco.lt/5EgMlN

>> [FREE] 2015 Survey Report: The State of Marketing Automation Maturity: http://sco.lt/8pE9mz

>> How Often Should Companies Blog? [New Benchmark Data] – HubSpot: http://sco.lt/561bIP

>> Why you need a dynamic buyer-journey funnel | BrightInfo: http://sco.lt/527tJ3

>> The Three Pillars Of Modern Marketing - CMO.com: http://sco.lt/7NfRCb

>> 32 Tools for Conversion Rate Optimization – Medium: http://sco.lt/8bfXHN

>> Salesforce addresses changing B2B buying cycle with new sales tools – FierceCMO: http://sco.lt/8FShOr

See ALL Top Curated Marketing Technology Summaries here.


About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How Shadow IT gives CMOs more power - CIO

From www.cio.com

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's curator insight, April 6, 8:28 PM

File this in "Be careful what you wish for." If the CMO drives the tech decisions, he/she will own it. And if you own it, you better know it cold, and have people in place that know it cold. Forget the power, and try to partner.

The Personification of Digital Marketing - Andrew Frank

From blogs.gartner.com

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's curator insight, March 22, 6:59 PM

Personas useful for inbound, Personalization for outbound. Personas are NOT applicable to outbound (or shouldn't be).

Five Rules for Strategic Partnerships in a Digital World

From www.strategy-business.com

Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.
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The Digital Transformation of Business Functions - Business 2 Community

From www.business2community.com

No one would argue with the notion that social and digital technologies are having a significant – and sometimes dramatic – impact on societies and economies. And though most people may not yet r…
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20 Must-Have Tools for Clever Marketers - Profs

From www.marketingprofs.com

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's curator insight, March 16, 7:25 PM

An interesting way to organize these tools. It represents one way to do it, and you know there are a gazillion ways to do this. They key: actually do it! Click through for details on each tool.

#LinkedIn's Careerify deal could help your company win more battles for talent

From venturebeat.com

LinkedIn, with more than 300 million members, could become significantly more useful to companies and job seekers as a result of its acquisition of Careerify, which was announced today.
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10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes

From www.forbes.com

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's curator insight, March 9, 7:54 PM

Digital Marketing 101, except for social conversions. That's more of a second level course, and absolutely necessary requiring use of social advertising.

The role of content curation in proving expertise - and why you need a curation hub

From www.business2community.com

What really separates curation from filtration is context — specifically a curator providing the reader the necessary context within which the filtered content should be consumed in order for it to make sense and have value to the reader.

Guillaume Decugis's curator insight, March 9, 6:18 PM

In the age of information overload, content has little value without context. It became a commodity which we're seeing a huge amount of flowing on our news feeds. This is a problem but also a great opportunity to show expertise: to explain, connect the dots, add value by positioning content in the context of a relationship with au audience. 

As this post's author Tom Martin highlights in this post, the logical conclusion is that this presents a challenge:

How can you add context and value in 140 characters on Twitter? How can your 200-word explanations compete with LOL cats on Facebook? 

By using a content curation hub.

What do we mean by that? 

Instead of sharing links and limiting your context to whatever fits in your tweet or focusing on grabbing attentions on Facebook, you can publish your curated content as a post on your blog (or if you don't have one, a Scoop.it topic page) which gives you plenty of opportunity to elaborate. 

There are several benefits with doing that:

1. By sending your social media audience to a page where they can show your curated content with added context and value, you can build that trust with your readers and show your expertise. And therefore what Tom Martin calls the content curation challenge. 

2. Readers can easily see related content which will engage them more and reinforces your importance to them. 

3. Your curated content can now be rediscovered in the future, in particular through search engines. 

4. You can add conversion hooks and call to actions to get in touch with your company, buy your products, etc...

So if you're just tweeting links, you're missing out.  

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren't) - Vital Design

From vtldesign.com

These are relevant ONLY if the are directly related to overall business metrics. KPIs are a function of those overall metrics.

iNeoMarketing's curator insight, March 10, 8:05 PM

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?

From www.marketingprofs.com

This should be the outline for your Marketing Ops bible. Excellent approach. I'd probably add one more:

5. Building bridges, especially with IT. Marketing Ops and IT have to be in lockstep: appreciate each other's stresses and requirements, but work together to get the task done.

iNeoMarketing's curator insight, March 10, 8:41 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

Local SEO In 2015 - Look At The Big Picture

From searchengineland.com

When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
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Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) - VentureBeat

From venturebeat.com

With the pace of technological change, traditional banks simply haven’t been able to keep up with the growing demand for digital solutions from small businesses hungry to stay competitive and impro...
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Malcolm Frank on Cognizant's Growth Outlook and Digital Business

From news.cognizant.com

Malcolm Frank, Executive Vice President, Strategy and Marketing, Cognizant, Speaks About the Company’s Growth Outlook and Digital Business
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