The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.
How can you be confident your company is able to meet the risks and challenges currently on the horizon? And how can you know that opportunities aren’t passing you by?
Forecasting the future is risky, but businesses that fail to look forward will almost certainly be left behind in an increasingly competitive, globalized world.
Based on our survey, we identified a top 10 list of risks and opportunities. Are these items similar to those you are monitoring? Are they your top 10?
A shift in thinking is evident among companies this year. Rather than waiting for mature markets to recover from the global financial crisis of 2008–09, they now accept that the duration of the downturn is uncertain. But what’s different compared with two years ago, is that they are also once more looking for growth opportunities.
Chief data officers are rising to the leadership of business analytics programmes in the UK and US more quickly than expected (Business decisions driven by analytics is no longer an option, it is a necessity to keep up with the competition.
TeamSHATTER reports on data breaches in the higher education vertical throughout the United States.
The past year has seen a substantial uptick in the amount of total records breached. In 2012, there was a dramatic increase in the total number of reported records affected (1,977,412), but a relatively low amount of institutions (51) that reported breaches.
In fact, the past year has seen the most reported compromised records in the higher education sector since 2006, based on data since tracking began in 2005.
To reach Coca-Cola's strategic goal for the year 2020, Coca-Cola is relying on content marketing and brand stories. These videos lay out the strategy.
Coca-Cola’s marketing mission statement is Content 2020, a content marketing brainchild of Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, who recently stated that:“All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”
Like Joe, I spent quite some time reviewing the two videos below, and I encourage all C-level entrepreneurs, intra-preneurs and marketing professionals (both client and agency side) to set aside at least 20 minutes to review these two short videos (video one is seven minutes, video two is 10 minutes). It’s that important!
This importance is NOT limited to marketing purposes only, Content 2020 is equally important to Rethink the total Business Model of every company, small and big ...
Q&A With Atavist Co-Founder Evan Ratliff On Digital Content Models Minonline (subscription) Ratliff: For our own publishing, we've pushed more in the direction of visual storytelling, experimenting with selling more film-heavy works and comics.
Education of its citizens is society’s highest ambition. Digital education is changing the landscape with powerful technologies that extend learning to everyone, everywhere. It’s changing the future of the classroom and creating a crisis for teachers, schools, and the trillion-dollar business of education.
The McKinsey Global Institute (MGI) estimates a trillion dollar value (10E12) in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
In this report, 'The social economy: Unlocking value and productivity through social technologies', they explore their potential economic impact by examining their current usage and evolving application in four commercial sectors.
To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures: they will need to become more open and nonhierarchical and to create a culture of trust. Ultimately, the power of social technologies hinges on the full and enthusiastic participation of employees who are not afraid to share their thoughts and trust that their contributions will be respected. Creating these conditions will be far more challenging than implementing the technologies themselves.