EngageDigital
Follow
Find
8.0K views | +60 today
EngageDigital
Business Intelligence, Digital thought leadership network for Businesses, professionals and industry sector drivers.
Your new post is loading...
Your new post is loading...
Scooped by Hayden Richards
Scoop.it!

Local SEO In 2015 - Look At The Big Picture

Local SEO In 2015 - Look At The Big Picture | EngageDigital | Scoop.it
When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
more...
No comment yet.
Rescooped by Hayden Richards from I can explain it to you, but I can't understand it for you.
Scoop.it!

Malcolm Frank on Cognizant's Growth Outlook and Digital Business

Malcolm Frank on Cognizant's Growth Outlook and Digital Business | EngageDigital | Scoop.it
Malcolm Frank, Executive Vice President, Strategy and Marketing, Cognizant, Speaks About the Company’s Growth Outlook and Digital Business

Via Riaz Khan
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

LinkedIn's new profile-driven ad network is a balancing act between users and marketers - VentureBeat

LinkedIn's new profile-driven ad network is a balancing act between users and marketers - VentureBeat | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 22, 6:03 PM

More on the announcement from last week. The article covers the pros and cons of using LI as an advertising platform. Doesn't matter: only you can decide based on testing. I think what people will find is a mix of tactics to drive a conversion, e.g., an LI ad to an LI posting that has a CTA embedded.

Scooped by Hayden Richards
Scoop.it!

4 vital questions to ask before using online influencers - iMedia Connection

4 vital questions to ask before using online influencers - iMedia Connection | EngageDigital | Scoop.it
4 vital questions to ask before using online influencers
iMedia Connection
Online influencers can be powerful advocates for your message, but you must first analyze the specific overall benefits you hope to gain before engaging them.
more...
No comment yet.
Rescooped by Hayden Richards from Cloud ERP
Scoop.it!

Gartner Predicts Three Big Data Trends for Business Intelligence

Gartner Predicts Three Big Data Trends for Business Intelligence | EngageDigital | Scoop.it
By Doug Laney Gartner, Inc. Big data has given businesses a window into valuable streams of information from customer purchasing habits to inventory status. However, internal data streams give only a limited picture, especially with the growth of digital business. Three trends Gartner has identified describe information's ability to transform business processes over the next [...]

Via Alan Mann
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B - Marketing Land

Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B - Marketing Land | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
jason's curator insight, February 16, 9:58 PM

Great piece on how to tackle big data. 

Luca Naso's curator insight, February 18, 11:17 AM

Nowadays the customer's journey is more complex than the classic "sales funnel", it has several touchpoints and continuous back and forths.
Companies need an automated system to collect, analyse and leverage all of the information produced along the way.

How to do that? Two common methods are:
1. Lead Scoring, to improve efficiency of marketing strategies
2. Predictive Analytics, to anticipate behaviours and improve ROI

clatot's curator insight, February 25, 11:23 AM

Big data is becoming increasingly practical & critical in B2B, with maybe less focus on statistics & more on meaningful usage, to optimise leads & predictive behaviours.

Who has concrete case studies about it ?

 

Rescooped by Hayden Richards from servitization
Scoop.it!

Transitioning from product manufacturer into service provider constitutes a major managerial challenge.

Transitioning from product manufacturer into service provider constitutes a major managerial challenge. | EngageDigital | Scoop.it
manufacturers increasingly move towards a #service model : http://t.co/wdcmB8yfB2 #SDlogic #servitization #servicedesign

Via Fred Zimny, Edward Crowley
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

How Technology Is Shaping The Future Of Marketing - Demand Gen Report

How Technology Is Shaping The Future Of Marketing - Demand Gen Report | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 11, 8:31 PM

Infographic by NJIT (New Jersey Institute of Technology). Absolutely unrelated sidebar: in men's basketball, NJIT beat Michigan at Michigan earlier this season.

Scooped by Hayden Richards
Scoop.it!

Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]

Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic] | EngageDigital | Scoop.it
Marketing Strategy - Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year.
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

Data-driven marketers rewarded with competitive advantage - BizReport

Data-driven marketers rewarded with competitive advantage - BizReport | EngageDigital | Scoop.it
In the report, "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization", released by Turn and Forbes Insight, it is revealed that nearly three-quarters (74%) of marketers achieved the advantage in customer loyalty and engagement through data-driven marketing while less than a quarter (24%) achieved similar results through the limited use of data.
Furthermore, more than half (55%) of marketers that use data insights said they had an increase in revenue compared to just 20% of marketers whose campaigns were not data driven.


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 2, 8:28 PM

The evidence continues to build regarding data-driven marketing. You can download the report here: http://pages.turn.com/Forbes-Sixth-Sense_LP 

Scooped by Hayden Richards
Scoop.it!

The Marketing Director Is THE hope of Small Business - Huffington Post

The Marketing Director Is THE hope of Small Business - Huffington Post | EngageDigital | Scoop.it
QUESTION: Does your business having a Marketing Director or Manager?? Image source: http://www.huffingtonpost.com/… Marketing Directors are the literal connecting point between company and customer, linking message and promise to need.
more...
No comment yet.
Rescooped by Hayden Richards from Digital-News on Scoop.it today
Scoop.it!

If Design Thinking Works for Your Digital Products, Why Not for Your Corporate Strategy?

If Design Thinking Works for Your Digital Products, Why Not for Your Corporate Strategy? | EngageDigital | Scoop.it
The shift is on.In nearly every vertical, it seems, company leaders are recognizing that the the traditional, data model-driven, bottom line worshipping approach of the classic management consultant…...

Via Thomas Faltin
more...
No comment yet.
Scooped by Hayden Richards
Scoop.it!

Twitter Tactics: How to Use Twitter for Small Business! | Small Business (NZ) -

Twitter Tactics: How to Use Twitter for Small Business! | Small Business (NZ) - | EngageDigital | Scoop.it
Here you will find free & helpful information to Start, Manage and Grow your Small or Home Based Business here in New Zealand. Also articles about Marketing, Social Media, Sales, Technology and more...
more...
No comment yet.
Scooped by Hayden Richards
Scoop.it!

Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) - VentureBeat

Fintech: Capitalizing on the significant “app”ortunity in small business (webinar) - VentureBeat | EngageDigital | Scoop.it
With the pace of technological change, traditional banks simply haven’t been able to keep up with the growing demand for digital solutions from small businesses hungry to stay competitive and impro...
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

6sense's predictive powers for sales and marketing help it land $20 million - VentureBeat

6sense's predictive powers for sales and marketing help it land $20 million -  VentureBeat | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 19, 6:55 PM

FYI, and a vendor to watch for.

Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

MarTech and the Decade of the CMO - Foundation Capital

MarTech and the Decade of the CMO - Foundation Capital | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 22, 7:25 PM

Worth every second!

Rescooped by Hayden Richards from Social Media Engagement for Financial Services
Scoop.it!

IFTTT: How to use IFTTT for social media automation

IFTTT: How to use IFTTT for social media automation | EngageDigital | Scoop.it
IFTTT is a smart tool that can be used to automate a range of repetitive social media tasks. Check out our favorite social media management recipes!
more...
No comment yet.
Rescooped by Hayden Richards from Content Curation Is Not Social Media
Scoop.it!

New Computer Taps Directly Into the Fundamental Fabric of Reality -

New Computer Taps Directly Into the Fundamental Fabric of Reality - | EngageDigital | Scoop.it
how does a quantum computer work, quantum computing, qubit

Via themezoom
more...
themezoom 's curator insight, February 16, 9:47 AM
How Does a Quantum Computer Work?
themezoom 's curator insight, February 16, 9:47 AM
How Does a Quantum Computer Work?
Hakushi Hamaoka's curator insight, February 28, 10:00 AM

Quantum computing probably needs to be developed on the 'reverse side' of the classical computing??

Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

Marketing Is Dead, and Loyalty Killed It - HBR

Marketing Is Dead, and Loyalty Killed It - HBR | EngageDigital | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 16, 9:17 PM

And how do you achieve loyalty? Customer experience. Achieve loyalty and your inbound marketing goes away.

jason's curator insight, February 16, 9:51 PM

Thought-provoking article on the future of marketing. The game has changed.

Kyle Clarkson's curator insight, February 21, 9:11 PM

Better to have loyal clients than tons of not loyal clients

Rescooped by Hayden Richards from Content Curation Is Not Social Media
Scoop.it!

Group SEO Coaching REPLAY: Bring Your Own SEO Silo Website -

Group SEO Coaching REPLAY: Bring Your Own SEO Silo Website - | EngageDigital | Scoop.it
Google Structured Data Testing Tool

Via themezoom
more...
themezoom 's curator insight, February 9, 5:55 PM

We have published this month’s Network Empire Member’s Group Coaching Webinar. You must be logged in with your username and password to access

themezoom 's curator insight, February 13, 3:19 AM

We have published this month’s Network Empire Member’s Group Coaching Webinar. You must be logged in with your username and password to access

themezoom 's curator insight, February 13, 6:34 AM
We have published this month’s Network Empire Member’s Group Coaching Webinar.


Related posts on:

NetworkEmpire.com

Theme-Zoom.com

NetworkEmpireNews.com

Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

Digital, Social & Mobile in 2015 - We Are Social

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 11, 8:38 PM

FYI. The annual massive compendium of digital stats. It's a resource organized by country. If you have to make a presentation that has a multinational focus, you may find some of these stats useful.

Marco Favero's curator insight, February 12, 2:49 AM

aggiungi la tua intuizione ...

Rescooped by Hayden Richards from Innovation in Manufacturing
Scoop.it!

“Extended Supply Chain” is the New Supply Chain | #TMSuplychain

“Extended Supply Chain” is the New Supply Chain |  #TMSuplychain | EngageDigital | Scoop.it
holistic “integrated extended supply chain” needed rather than independent silos via @SC_Matters_Blog
http://t.co/9lbnslNGef #supplychain
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

2015: The Year When B2B Marketers Stop Accepting Single Digit Conversion Rates - Forbes

2015: The Year When B2B Marketers Stop Accepting Single Digit Conversion Rates - Forbes | EngageDigital | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 2, 8:43 PM

Double digits are attainable with proper data management, a data-driven strategy, supported with marketing technology. It's attainable...today.

Scooped by Hayden Richards
Scoop.it!

15 Step Guideline To Create Your 2015 Digital Marketing Strategy

15 Step Guideline To Create Your 2015 Digital Marketing Strategy | EngageDigital | Scoop.it
Malcolm X said "The future belongs to those who prepare for it today". Here is a 15 Step Guideline To Create Your 2015 Digital Marketing Strategy
more...
No comment yet.
Rescooped by Hayden Richards from The Marketing Technology Alert
Scoop.it!

6 Technology Skills Desirable for a Social Media Consultant - RazorSocial

6 Technology Skills Desirable for a Social Media Consultant - RazorSocial | EngageDigital | Scoop.it

Digest...


1. A Good Understanding of the Analytics Tools Available

2. An Understanding of Search Optimization

3. A Knowledge of Social Optimization

4. A Knowledge of Social Media Tools

5. Strong Knowledge of Email Marketing and Marketing Automation

6. Ability to Optimize Your Conversion Process

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



Via iNeoMarketing
more...
iNeoMarketing's curator insight, September 8, 2014 8:56 PM

And these skills are 75% of the challenge. You must be tech savvy.