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Google Working on Cookie-less Tracking Technology? - State of Digital

Google Working on Cookie-less Tracking Technology? - State of Digital | Intelligent Marketing | Scoop.it
According to reports Google is working on a cookieless tracking technology. Good news, but does this mean the web is beholden to a single company?

Via Marc Phippen
Marcia Kadanoff's insight:

Well.  Guess what.  The web is beholden to a single company.  Google has a virtual monopoly on search.  Cookie-less tracking makes sense in today's world where well over 50% of interactions happen on smart phones and tablets - places protected by https:// and or where cookies are not allowed.

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Rescooped by Marcia Kadanoff from The MarTech Digest
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Attribution of Sales and Leads - DPFOC Ireland | #TheMarketingAutomationAlert

Attribution of Sales and Leads - DPFOC Ireland | #TheMarketingAutomationAlert | Intelligent Marketing | Scoop.it
Do you know the source of every lead and sale that your business receives? Check out our latest infographic on attribution.

Via marketingIO
Marcia Kadanoff's insight:

Great infographic on an incredibly hot (and difficult to grasp) topic:  multi-channel attribution.

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marketingIO's curator insight, August 16, 2013 9:33 AM

h/t to http://infographicjournal.com/attribution-of-sales-and-leads/


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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Marcia Kadanoff from The MarTech Digest
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What Marketers Can Learn From One, Two, Three Levels of Data - Profs | #TheMarketingAutomationAlert

What Marketers Can Learn From One, Two, Three Levels of Data - Profs | #TheMarketingAutomationAlert | Intelligent Marketing | Scoop.it
Smart marketers know to collect and analyze data to better understand their customers. They gain incredible insight from these three types of data.

 

Condensed...

 

Social Customer Data: A Breakdown

Brands should look at social customer data through three levels: high-, mid-, and individual-level data. Each of the three lenses can bring into focus different insights that can used to make marketing more effective.

1. High-Level Data

The broadest view of social connections, high-level data points will uncover who is actually interacting with brands in social in aggregate. Learning the high-level facts about the social connections across multiple presences (possibly hundreds for a global brand) offers insight for categories like gender, state, city, and age.

2. Mid-Level Data

A hybrid of high-level data and individual-level data that relates to each person’s interests and social activity, mid-level data is arguably the most fascinating of the three data sets.

When broad, high-level filters get paired with more specific pieces of data, things start to get even more interesting. Being able to segment social customer data means unlocking insights about them that wouldn’t otherwise be revealed.

3. Individual-Level Data

By taking a microscope to their data, brands will find each of their social connections—the customers who they’re aiming to reach one by one to develop relationships and strengthen a connection via social. Capturing profile information and interaction history for each social connection creates a go-to resource for getting to know customers.


Via marketingIO
Marcia Kadanoff's insight:

What marketers mean when they talk about "grain" or the level of granularity of data.

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marketingIO's curator insight, August 16, 2013 12:43 PM

There are so many sources of data within the organization that the terms Big Data or Data-Driven Marketing are woefully insufficient to describe the task of capturing the information and making sense from it. Look at your company's social connections and think about these three levels. What makes life a bit simple for the B2B marketer is the limited number of connections (thousands vs. millions for B2C) so that the B2B marketer can go directly to Level 3.


  • See the article at www.mpdailyfix.com
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marketingIO's curator insight, May 19, 2014 7:12 AM

There are so many sources of data within the organization that the terms Big Data or Data-Driven Marketing are woefully insufficient to describe the task of capturing the information and making sense from it. Look at your company's social connections and think about these three levels. What makes life a bit simple for the B2B marketer is the limited number of connections (thousands vs. millions for B2C) so that the B2B marketer can go directly to Level 3.

Rescooped by Marcia Kadanoff from The MarTech Digest
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Open, Click Rates Seen Higher for Personalized Emails - MarketingCharts | #TheMarketingAutomationAlert

Open, Click Rates Seen Higher for Personalized Emails - MarketingCharts | #TheMarketingAutomationAlert | Intelligent Marketing | Scoop.it

63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions. According to a new report from MailerMailer, emails with personalized subject lines saw an average open rate of 12.9% last year, compared to the average open rate of 9.8% for emails that were not personalized.

 


Via marketingIO
Marcia Kadanoff's insight:

To personalize or not to personalize that is the question.  Data suggests that personalization can actually be a turn off at this point in time, something we've experienced first hand here at Bislr, working with clients.

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marketingIO's curator insight, August 16, 2013 9:39 AM

Forget the open...look at the click rate.


  • See the article at www.marketingcharts.com
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Rescooped by Marcia Kadanoff from The MarTech Digest
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Start me up! A profile of Rockpack, for social video curation - Econsultancy | #TheMarketingAutomationAlert

Start me up! A profile of Rockpack, for social video curation - Econsultancy | #TheMarketingAutomationAlert | Intelligent Marketing | Scoop.it

Excerpt...

 

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS…Rockpack is a company to watch. 

 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

 

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

 


Via marketingIO
Marcia Kadanoff's insight:

Yet another point solution.  I just don't see how all these point solutions can peacefully co-exist.  Content discovery and therefore curation are important.  But integration continues to be a challenge

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marketingIO's curator insight, August 16, 2013 11:28 AM

Something to keep an eye on, and you may want to consider.


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Big data means big challenges in lifecycle management

Big data means big challenges in lifecycle management | Intelligent Marketing | Scoop.it
No matter what its size or variety, data must still be managed through its lifecycle, even when the tools are immature (“@BernardMarr: Big data means big challenges in lifecycle management http://t.co/mjPHM0l9md

#bigdata
#analytics”)...
Marcia Kadanoff's insight:

Particularly true with customer data.  We find that the best approach is to use the customer's own profiles on social networks - particularly LinkedIn but also Twitter, Google+, Facebook.

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