Well. Guess what. The web is beholden to a single company. Google has a virtual monopoly on search. Cookie-less tracking makes sense in today's world where well over 50% of interactions happen on smart phones and tablets - places protected by https:// and or where cookies are not allowed.
Smart marketers know to collect and analyze data to better understand their customers. They gain incredible insight from these three types of data.
Social Customer Data: A Breakdown
Brands should look at social customer data through three levels: high-, mid-, and individual-level data. Each of the three lenses can bring into focus different insights that can used to make marketing more effective.
1. High-Level Data
The broadest view of social connections, high-level data points will uncover who is actually interacting with brands in social in aggregate. Learning the high-level facts about the social connections across multiple presences (possibly hundreds for a global brand) offers insight for categories like gender, state, city, and age.
2. Mid-Level Data
A hybrid of high-level data and individual-level data that relates to each person’s interests and social activity, mid-level data is arguably the most fascinating of the three data sets.
When broad, high-level filters get paired with more specific pieces of data, things start to get even more interesting. Being able to segment social customer data means unlocking insights about them that wouldn’t otherwise be revealed.
3. Individual-Level Data
By taking a microscope to their data, brands will find each of their social connections—the customers who they’re aiming to reach one by one to develop relationships and strengthen a connection via social. Capturing profile information and interaction history for each social connection creates a go-to resource for getting to know customers.
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions. According to a new report from MailerMailer, emails with personalized subject lines saw an average open rate of 12.9% last year, compared to the average open rate of 9.8% for emails that were not personalized.
To personalize or not to personalize that is the question. Data suggests that personalization can actually be a turn off at this point in time, something we've experienced first hand here at Bislr, working with clients.
Launched in June 2013, Rockpack is an intuitive video curation platform for iOS…Rockpack is a company to watch.
The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.
Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.
No matter what its size or variety, data must still be managed through its lifecycle, even when the tools are immature (“@BernardMarr: Big data means big challenges in lifecycle management http://t.co/mjPHM0l9md
Marcia Kadanoff's insight:
Particularly true with customer data. We find that the best approach is to use the customer's own profiles on social networks - particularly LinkedIn but also Twitter, Google+, Facebook.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.