Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas
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Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas
Business Intelligence, Digital Marketing and Strategic Communications
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3 Ways Data-Driven Marketing Drives Higher ROI

3 Ways Data-Driven Marketing Drives Higher ROI | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Customer data has clearly become a valuable currency for marketers of all sizes and across all industries. However, if you feel as if you are downing in a sea of data, here are some key ways to drive more revenue with better marketing and better data.

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7 B2B Video Marketing Tips

7 B2B Video Marketing Tips | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Keep in mind these 7 B2B video marketing tips to avoid the most common beginner pitfalls and deliver better quality videos to your audience.

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Agi Anderson's curator insight, July 27, 2015 8:18 PM

We agree, the best videos are short and to the point!

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Local Business Video Marketing with YouTube

https://youtu.be/rv2nFupxQ6k

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Agi Anderson's curator insight, July 27, 2015 10:04 PM

Our Cal Pal Michelle Duplechan from the #LVAnetwork promotes in California. Sunflower Media Marketing produces videos for local businesses in Central Florida. You do not have to have a YouTube channel, we can host you on Local FL Market Place or Local FL Business Experts Let's do a sit down and discuss an awesome video for your business!! Have a question? Give us a call 321-209-7271

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Cumplir con los pedidos, reto del CEO de Boeing - Milenio.com

Cumplir con los pedidos, reto del CEO de Boeing - Milenio.com | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Por cada Boeing 787 Dreamliner que se quedó en la línea de producción en la fábrica de Everett, cerca de Seattle, en el primer trimestre de este año, 26 millones de dólares de la utilidad de producción del fabricante se quedaron ahí.
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Best Practices Q & A - What PR pros and B2B marketers can learn from each other

Best Practices Q & A - What PR pros and B2B marketers can learn from each other | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

The ongoing and dramatic changes in media are spurring PR pros and B2B marketers to work together more effectively. With social media an increasingly important element of marketing communications, PR pros and B2B marketers can ill afford to keep up the silos that have traditionally kept the two disciplines apart. George Stenitzer, a member of the BMA National Board and VP – corporate and marketing communications of Tellabs, has some tips on how PR execs and B2B marketers can learn from each other.

 

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Here's What The Social Media Ecosystem Looks Like Right Now [Infographics]

Here's What The Social Media Ecosystem Looks Like Right Now [Infographics] | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Capturing how paid, owned, and earned social media interact.

 

SUMMARY: The return on investment of social media campaigns can best be understood by accepting that a brand's paid, earned and owned media exposure are fundamentally interconnected, according to a report from the Interactive Advertising Bureau and the Jordan, Edmiston Group. "The high level analysis for media effectiveness takes all of earned and owned divided by paid. ... The higher the ratio, the more earned amplification is generated from paid," the report notes.

 

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Europe Markets Mainly Flat

Europe Markets Mainly Flat | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
European stock markets were broadly flat as investors welcomed the day's corporate earnings, but political turmoil in Greece still weighed on confidence.

Via Michelle Titterton
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Leading Arab Women from 6 Middle East Countries to convene in New York at United Nations

"Women represent fifty percent of the world's population, yet our voices still aren't being heard in the way they should be. Our delegation plans to shine light on crucial issues effecting women, and the role women can play in bridging the divide."

 


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China Balance of Trade

China Balance of Trade | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
China reported a trade surplus equivalent to 5.4 Billion USD in March of 2012. Export growth has continued to be a major component supporting China's rapid economic growth. Exports of goods and services constitute 39.7% of GDP.

Via Bridgett DuPuis
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NAFTA Pros & Cons

NAFTA Pros & Cons | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
The North American Free Trade Agreement is an agreement between Canada, the United States and Mexico stipulating that no tariffs, import duties or protectionist trade tactics will be employed between ...

Via Bridgett DuPuis
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4 Ideas for Better Social Media Measurement

4 Ideas for Better Social Media Measurement | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many.

This mystery is due to two main factors.

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E-Leadership: Political Communication in a Digital World | Chatham House: Independent thinking on international affairs

E-Leadership: Political Communication in a Digital World | Chatham House: Independent thinking on international affairs | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
The rise of digital and social media has changed the international communications environment for good. The pace is faster, the expectations are higher and it is harder than ever to hide from the spotlight.

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Where the World's Brains Are - Richard Florida - Business - The Atlantic

Where the World's Brains Are - Richard Florida - Business - The Atlantic | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

Global research centers function as a hub for knowledge based economies. Where are these institutions most concentrated?


Via Jan Wyllie
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What Should You Make Videos About for Your Business?

http://www.dmstodayreport.com One question I get asked by business owners and that holds them back from ever starting in video marketing is -- what should I ...

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Agi Anderson's curator insight, July 27, 2015 9:49 PM

Our Cal Pal from the #LVAnetwork, Michelle Duplechan provides excellent suggestions on how to use videos with your business!! Michelle is marketing in California, but Sunflower Media Marketing is right here helping local business owners in Central Florida! Let's discuss one of these ideas for your business!! 321-209-7271


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Las 10 tendencias tecnológicas que marcarán el año 2015 - TICbeat

Las 10 tendencias tecnológicas que marcarán el año 2015 - TICbeat | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Las predicciones, de Gartner, han sido englobadas en tres temas: la fusión de los mundos reales y virtuales, la computación omnipresente y el impacto de las TI en el negocio digital.
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Five Traits of Successful B2B Content Marketers

Five Traits of Successful B2B Content Marketers | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it


Get excited. The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space. Titled,"B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America,” the study is the result of a survey of roughly 1,400 B2B marketers from a range of industries, functions, and company sizes. After detailing its findings, the study lists five traits of successful B2B content marketers that I believe are spot on.

 

Here I touch on the five traits and briefly review some of the study’s key findings.

 

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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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WebPlatform.org: Making Web Development Easier and Better

WebPlatform.org: Making Web Development Easier and Better | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

Are you a web developer trying to create awesomeness using the power of code? If so, obviously, you are not alone. There are numerous talented developers like you, fighting evil monsters that wish to destroy the Internet, and at the same time using their coding skills to create a better browsing experience for the world!

 

However, let me ask you: what exactly is your specialization? PHP? JavaScript? Obviously CSS and HTML? Did I hear Perl, Ruby or Python?

 

I guess the point is clear: there are numerous languages out there, each with its own pros and cons, and as a developer, keeping up with the trends in technology can often be confusing. This is where development and design blogs come in: you simply subscribe to a blog, and that’s it! All the latest updates from the world of design and development right at your finger-tips!

 

However, what if, apart from updates, you need proper tutorials and theoretical info that only an encyclopedia or a wiki can provide? What if there existed a platform (not exactly a blog), which provided you with tutorials, wiki and other detailed how-to type documentation about your preferred specialization? What if you could find trustworthy documentation about PHP and CSS under one roof? Have no fear; WebPlatform is here!

 

So, what is it all about? Read on as we take a look!

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Spain's Bank-Investor Ties Stir Worry

Spain's Bank-Investor Ties Stir Worry | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Spanish banks are increasingly leaning on individual, or retail, clients to buy their debt and equity, boosting their funding and capital buffers but also raising concerns that they are playing down problems to avoid scaring away small investors.

Via Michelle Titterton
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Benefits of International Trade | Economy Watch

Benefits of International Trade | Economy Watch | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
International trade is the exchange of goods, services, and capital among various countries, without much hindrance. The foreign trade accounts for a good part of a country’s gross domestic product.

Via Bridgett DuPuis
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Why governments intervene in international business - by Jesse Vorton - Helium

Why governments intervene in international business - by Jesse Vorton - Helium | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
Governments often impose restrictions on free trade for three reasons: political, economic, or cultural, or some combination of the three.

Via Bridgett DuPuis
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Scip - 03/10/2012

Scip - 03/10/2012 | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it
4th SCIP LATIN AMERICA COMPETITIVE INTELLIGENCE SUMMIT O maior e mais importante evento do gênero na América Latina Inteligência Competitiva, a melhor estratégia para enfrentar a crescente concorrência global...

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TED Blog | New TED Book: Mind Amplifier

TED Blog | New TED Book: Mind Amplifier | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

Augmentation always requires the individual human brain, the technological extension and the methods, language, and training that support use of the technology, and social communication among populations of individuals. In this extended e-book, I try to situate augmentation in the historical progression of human biological and cultural evolution and project a vision of where it might go in the future. -- Howard

 

"Mind Amplifier: Can Our Digital Tools Make Us Smarter? examines the origins of digital mind-extending tools, and lays out the foundations for their future. In it, Rheingold proposes an applied, interdisciplinary science of mind amplification. He also unveils a new protocol for developing techno-cognitive-social technologies that embrace empathy, mindfulness, and compassion — elements lacking from existing digital mind-tools."


Via Howard Rheingold, WorklowTrainer
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Socius Ars's curator insight, April 15, 2013 6:26 AM

add your insight...

 
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Designing a Multiperson Planetary Consciousness

Designing a Multiperson Planetary Consciousness | Inteligencia de Negocios, Marketing Digital y Comunicaciones Estratégicas | Scoop.it

Humankind is not the only species with the power to change the global environment. The oxygen-filled atmosphere, the moderation of the greenhouse effect, mineral resources such as limestone and oil, entire green continents… these are all created by living things.


Via Jan Wyllie
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