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Curación de contenidos e Inteligencia Competitiva
La Inteligencia Competitiva al servicio de la comunicación empresarial
Curated by Lydia Gracia
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The Challenge of Creating Highly Shareable Content | Social Media ...

The Challenge of Creating Highly Shareable Content | Social Media ... | Curación de contenidos e Inteligencia Competitiva | Scoop.it
The quality and social capital of content is now of paramount importance to SEO. To attain a highly trafficked website and ramp up new business, you must create content that is helpful, engaging, high-impact and highly ...

Via Cecile Verdier
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The Future of YouTube is Topic-Specific Video Channels Curated by Experts Like You

Now that there are several days worth of video content being uploaded to YouTube every minute, there is a growing necessity for there to be a curation system...

Via Robin Good
Lydia Gracia's insight:

We often forget that different kind of contents exists... Run to your hangouts!

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Pedro Barbosa's curator insight, February 3, 2013 5:17 PM

We all know how Youtube is great, but how it never earned money. Now a new approach is to believe it will depend on crowdsourcing filtering : the power of curation - to make it profitable.

 

Pedro Barbosa ! www.pbarbosa.com | www.harvardtrends.com

Therese Torris's curator insight, February 4, 2013 5:34 AM

Tim Schmoyer and Reelseo http://www.reelseo.com/ are good people/company to know anyway

Mattia Nicoletti's curator insight, February 4, 2013 7:00 AM

As written content curation is the new opportunity of journalism, video content curation can really open to thousands of channels. 

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5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius

5 Ways On How To Use Content Curation On Your Blog By Susan Gunelius | Curación de contenidos e Inteligencia Competitiva | Scoop.it

This is an interesting and useful article written by Susan Gunelius to curate content on your blog.
Here is an excerpt from article:


"You can curate content that you think your audience would find value in, add your own commentary, and publish it on your blog. As long as you don't plagiarize, break any laws, publish duplicate content, or fail to attribute the source with a backlink to the original content, then content curation is a viable way to bring interesting content to your audience and increase your blog post publishing schedule.
Following are five easy ways to curate content on your blog in a useful, legal and ethical way.

1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.

Here are some simple explanations of each:
- Content Aggregation: When you gather links to content and provide nothing else but those links in a single place, you're using content aggregation.
- Content Syndication: Syndicated content is aggregated and redistributed (in whole or in part) for consumption or publishing through a third party.
- Content Curation: When you review content from a variety of sources, gather links to those sources, share descriptions of that content, add your own commentary to that content, and publish all of those pieces in a single location, you're curating content. While aggregation and syndication are primarily automated processes, curation is not. True content curation requires human intelligence, interpretation, and intervention.

2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

3) Publish Slideshows to Highlight Curated Content from Multiple Sources:
Slideshows are visually appealing and can boost page views for your blog because visitors have to click through each page in the slideshow to see all of them. If your audience likes slideshows, they're great for sharing curated content.

4) Embed Curated Content on Your Blog:
There are a variety of tools that can streamline the content curation process, and some of those tools enable you to embed the content you curate on your blog. Typically, the formatting is done for you, so the process is quick and easy.

5) Curate Content into an Online Video:
You could create a video that includes your insights added about a single piece of curated content or multiple pieces of curated content, publish it to your YouTube channel, and embed it anywhere on your blog. Just be sure to include the URLs to all of your sources within the video and in the written description of the video.

Read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Ricard Lloria
Lydia Gracia's insight:

   Me ha gustado especialmente la explicación sobre las diferencias entre agregación, la sindicación y la curación de contenidos. Esta última es la que requiere de nuestra inteligencia y sentido crítico y lo que yo llamaría propiamente la curación de contenidos.


   Y sí, a partir del momento en que compartimos nuestro conocimiento, podemos decir que la curación de contenidos forma parte del Social Media.

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Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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La evolución que Social Media trajo al Contenido

Social Media es en gran medida el causante que el ritmo de crecimiento del volumen de información en internet se dispare de forma dramática, ya que cada día son más las personas que están generando contenido de un...
Lydia Gracia's insight:

Muy interesante artículo de Jorge Ávila sobre la evolución del Contenido que hoy encontramos en Internet: aquel que se genera a través de los comentarios en redes sociales y aquel producido en los social media. Ambos contenidos aportan valor a la "marca" (entiéndase empresas, organismos, personas...), el uno a través de la emoción, el otro a través de la reflexión... 

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Guía para usuarios: identidad digital y reputación online (INTECO)

La Web 2.0 ha contribuido a la construcción de canales multidireccionales e hiperconectados donde los usuarios participan, se expresan, interactúan y colabor

Via Miguel Gajete
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Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, RPattinson-Daily, Vicente Montiel
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Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 10:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 8:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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¿QuÉduQuÉ-QuÉduCuándo?: Curación de contenidos sobre Orientación educativa

¿QuÉduQuÉ-QuÉduCuándo?: Curación de contenidos sobre Orientación educativa | Curación de contenidos e Inteligencia Competitiva | Scoop.it
@fmanchadop http://t.co/u9eqds34 Buenos días. Ahí estás
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Sandra V. Barbosa's comment, January 29, 2013 12:56 AM
Visit me also at scoop.it http://www.scoop.it/t/english-language-and-literature-for-native-portuguese-language .Thanks, Lydia Gracia.
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Will the personalised Web destroy discovery?

Will the personalised Web destroy discovery? | Curación de contenidos e Inteligencia Competitiva | Scoop.it

While the personalised web has potential, it will only really work if we have an actual, human element behind it, surfacing the best content or influencing an ad algorithm based on expertise and experience.


Via Guillaume Decugis
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Dennis T OConnor's curator insight, May 4, 2013 1:07 PM

If we consciously mix our information filters will the resulting bubbles surface new content or get in the way of serendipitous discovery?

Anu Ojaranta's curator insight, May 4, 2013 3:48 PM

Suuntaus, mille ei voi mitään? 

Jenn Alevy's comment, May 7, 2013 10:51 PM
Great question, I miss having things pop up that I had never seen before. That is the joy and wonder of the internet.
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34 Smart Ideas For Using Smartphones In The Classroom

34 Smart Ideas For Using Smartphones In The Classroom | Curación de contenidos e Inteligencia Competitiva | Scoop.it
34 Smart Ideas For Using Smartphones In The Classroom

Via Maite Goñi
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El proceso de curación de contenidos

El proceso de curación de contenidos | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Llevo tiempo escribiendo sobre la “curación de contenidos” (2009, 2010) pues me parece una de las piezas fundamentales en el ecosistema 2.0. No voy a e

Via Jennifer Silva
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Educación crea cinco temáticos sobre nuevas tecnologías, familia, FP, innovación y uso seguro de internet

Educación crea cinco temáticos sobre nuevas tecnologías, familia, FP, innovación y uso seguro de internet | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Educación crea cinco temáticos sobre nuevas tecnologías, familia, FP, innovación y uso seguro de internet
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“Students of all ages must be trained to curate content"

“Students of all ages must be trained to curate content" | Curación de contenidos e Inteligencia Competitiva | Scoop.it

“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.”



Via Ally Greer
Lydia Gracia's insight:

La misión del educador, ayudar a los estudiantes a estar preparados para construir el futuro, mediante la gestión de los conocimientos. No nos cansaremos de decirlo, la información es poder a condición de saber utilizarla.

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corneja's curator insight, February 13, 2013 8:10 AM

“If everyone can speak, to whom should I listen?” and “... how can I get heard?” #communication #content

Louise Robinson-Lay's curator insight, March 8, 2013 4:41 PM

Teaching the important skills of information management. A thought provoking article.

Wayne Lang's curator insight, November 25, 2013 11:28 PM

Everyone needs to learn how to curate, not just students. I guess we are all students anyway.

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¿Qué es la curación de contenidos? | Blog de Marketing Digital Markarina por Javier Guardiola

¿Qué es la curación de contenidos? | Blog de Marketing Digital Markarina por Javier Guardiola | Curación de contenidos e Inteligencia Competitiva | Scoop.it
La curación de contenidos es el tercer concepto del que voy a hablar en la sección de conceptos de marketing digital, traducida al inglés como Content

Via Eva Sanagustin
Lydia Gracia's insight:

Visualmente muy Claro! 

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Websites don’t kill newspapers, people kill newspapers.

Websites don’t kill newspapers, people kill newspapers. | Curación de contenidos e Inteligencia Competitiva | Scoop.it

The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.


Via Guillaume Decugis
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Eric Moran's curator insight, February 5, 2013 1:42 PM

Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.

 

Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.

Eric Moran's curator insight, February 5, 2013 1:44 PM

Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.

 

Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.

Steven Mallach's comment, July 5, 2013 12:21 AM
I am still convinced that newspapers can thrive in a content rich environment. Perhaps the key is adding value to the print media experience. Although it may seem counter intuitive (what's the value add?) newspapers can act as gatekeepers to content using technology like augmented reality. The use of mobile devices like Smartphones can allow readers of niche publications at least to access further granularity of information through scanning a page and linking to online content. Using this model newspapers or specialist publications can become gatekeepers, sort of print content curators if you will. People (at least some demographics like those over 50) still like the comfort of print, the key is adding value.
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8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include.

Via Eva Sanagustin
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Content Marketing: estrategia de éxito en el marketing digital

Content Marketing: estrategia de éxito en el marketing digital | Curación de contenidos e Inteligencia Competitiva | Scoop.it
La actual sociedad de la información (donde la información crece exponencialmente), junto con la gran difusión y alcance de las tecnologías...
Lydia Gracia's insight:

Interesante reflexión de Lorena Rodríguez Martínez sobre las claves del éxito de una estrategia de marketing de contenidos: los contenidos en sí, que deben ser de calidad, y los profesionales que editan los contenidos capaces de crear vínculos  con su público. Se trata pues de Inbound Marketing o hacer que el consumidor se sienta naturalmente atraído por el mensaje (contenido), y se cree un vínculo gracias a intereses comunes, a la identificación con éste. 

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Diffusion de contenu sur internet - l’avènement de la curation

Diffusion de contenu sur internet - l’avènement de la curation | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Deuxième et dernière partie de notre dilogie sur la curation de l’information. Après s'être familiarisé avec le terme de « curation » et avoir passer en revue les différents outils à notre disposition, nous allons voir plus concrètement comment en  faire un bon usage professionnel et les avantages qu’elle fournit aux entreprises. En effet la curation est un outil d'aide remarquable mais certaines règles doivent-être suivies pour optimiser son utilisation.


Via Hélène Brevet, Cecile Verdier
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Hélène Brevet's curator insight, January 31, 2013 6:13 AM

Article intéressant de My Marketing Manager qui explique comment la curation s'intègre au coeur de la stratégie marketing d'une entreprise. Dans la même série, un article plus large expliquant la curation de contenu est disponible (article linké dans la description au dessus). 

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Crowdsourcing: la inteligencia colectiva al servicio del Marketing Digital | Blog Juan Carlos Mejía Llano sobre Marketing Online y Redes Sociales

Crowdsourcing: la inteligencia colectiva al servicio del Marketing Digital | Blog Juan Carlos Mejía Llano sobre Marketing Online y Redes Sociales | Curación de contenidos e Inteligencia Competitiva | Scoop.it
En este artículo mencionaré qué es el Crowdsourcing, qué beneficios tiene, cómo se implementa y algunas empresas que lo han usado con éxito.
Lydia Gracia's insight:

Porque sólo compartiendo conocimiento podemos avanzar

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12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | Curación de contenidos e Inteligencia Competitiva | Scoop.it

 

Excerpted from article by Heidi Cohen:

"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

- Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content... 
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information... 
9) Involves a community...
10) Offers information in small chunks... 
11) Sticks to a schedule...
12) Credits its creator...

 

Content curation puts your original content in a branded context for your target audience..."

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF

 

 


Via janlgordon, Giuseppe Mauriello, Miguel Gajete
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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Curación de Contenidos I: Scoop.it

Curación de Contenidos I: Scoop.it | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Es una realidad que cada vez existe más información en la red y es difícil gestionarla con éxito si no disponemos de unas mínimas habilidades digitales. Es básico saberse mover por la red y saber s...
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The Content Curator Workflow in Five Simple Steps: eBook PDF

The Content Curator Workflow in Five Simple Steps: eBook PDF | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Click here to edit the title


Via Robin Good
Lydia Gracia's insight:

Great Doc to explain Content Curation, its applications and its benefits.

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Scott Bergman's curator insight, March 26, 2013 10:50 AM

add your insight...

 10
SPARK thismarriage's comment, May 22, 2013 9:48 AM
These articles you have posted on being a content curator are amazing. Thank you for putting them in one place for easy reading. I am going to busy with them for a while today!
Robin Good's comment, May 22, 2013 9:51 AM
Thank you Spark! Glad to be of help.
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Write, una potente herramienta para tomar notas de tu puño y letra

Write, una potente herramienta para tomar notas de tu puño y letra | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Cada vez vemos más gente utilizando una tablet como su propio cuaderno, y es lógico, uno de sus principales propósitos, si no el primero cuando se lanzaron los primeros tablet PC con Windows hace años, era precisamente sustituir a los obsoletos cuadernos. Pero siempre se echa de menos a los cuadernos, al fin y al cabo, la libertad y las posibilidades que nos da escribir a mano no nos lo da otra forma de escritura. Pero claro, si podemos unir los dos conceptos… Con Write podrás tomar notas de tu puño y letra pero no de cualquier manera, ya veréis…

 


Via Gumersindo Fernández
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Lydia Gracia's comment, January 28, 2013 3:16 AM
hay alguna app similar para Ipad?
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El proceso de curación de contenidos | Lengua, Literatura y TIC

El proceso de curación de contenidos | Lengua, Literatura y TIC | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Llevo tiempo escribiendo sobre la “curación de contenidos” (2009, 2010) pues me parece una de las piezas fundamentales en el ecosistema 2.0.
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Educación crea cinco temáticos sobre nuevas tecnologías, familia, FP, innovación y uso seguro de internet - 20minutos.es

Educación crea cinco temáticos sobre nuevas tecnologías, familia, FP, innovación y uso seguro de internet - 20minutos.es | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Las webs filtran y enlazan contenidos de interés publicados en la red
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Twitter as a tool for learningScoop.it

Twitter as a tool for learningScoop.it | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world.
Lydia Gracia's insight:

El social media como herramienta al servicio del aprendizaje y no como factor de distracción

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