Curación de contenidos e Inteligencia Competitiva
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Curación de contenidos e Inteligencia Competitiva
La Inteligencia Competitiva al servicio de la comunicación empresarial
Curated by Lydia Gracia
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Les enjeux de la curation de contenus en entreprise

Lydia Gracia's insight:

Presentacion del taller que animé el 12 de marzo en la Camara de Comercio e Industria de Burdeos sobre los desafios de la curacion de contenidos en empresa.

  • Definiciones
  • Proceso
  • herramientas
  • estrategia de marketing de contenidos
  • aplicaciones en todas las areas de la empresa
  • beneficios
  • estudios de caso y ejemplos, muchos ejemplos


Pronto os traduciré el documento. Pero si necesitais mas informacion, no dudeis en contactarme.


Trabajais en una empresa y os preguntais como (y porqué)concebir y aplicar una estrategia de curacion de contenidos? Rellenad el formulario que aparece en este topic y os responderé rapidamente.

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Lydia Gracia's curator insight, March 19, 2014 1:01 PM

   Internet et le mobile ont changé notre rapport à l'information et à la recherche de celle-ci... 
   Il va falloir attirer l'attention d'un consommateur hyper-sollicité et lui fournir du contenu de qualité... Mais comment faire quand on n'a ni l'argent ni le temps pour produire ce contenu? 
  La Curation, véritable pilier du Marketing de Contenu, peut être la solution pour gagner en visibilité, en notoriété et générer du trafic

On va voir comment dans cet atelier que j'ai eu le plaisir d'animer le 12 Mars 2014 à la CCI de Bordeaux.

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The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Via Robin Good
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Martin Gysler's comment, May 15, 2013 4:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
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How Curation Will Rapidly Transform the Tourism and Travel Markets

How Curation Will Rapidly Transform the Tourism and Travel Markets | Curación de contenidos e Inteligencia Competitiva | Scoop.it

 

 


Via Robin Good, Ricard Lloria
Lydia Gracia's insight:

Interesting interview that show us that individual tourists need curated itineraries to plan a trip. Good point for Social Travel Industry!

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Giulio David's comment, March 25, 2013 10:56 AM
http://www.scoop.it/t/freshnet-it Grazie a te, che mi hai fatto conoscere questo strumento, ho ottenuto buoni risultati. Mi sa che quando scendo a Roma vengo a trovarti per imparare ancora..
wanderingsalsero's curator insight, March 27, 2013 4:51 AM

I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject.  I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it. 

 

There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality.  I don't think that's true at all.  Nor do customers expect a LOT of content.  They just want to know what the business owner thinks and (in many cases) what they're 'up to'.

 

Curation makes it so easy for business owners to give them that info.

wanderingsalsero's curator insight, April 6, 2013 7:43 PM

Add curation in with mobile video and travel blogging and I think you've got a winning combination.

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Social Content Curation for Learning Communities

Social Content Curation for Learning Communities | Curación de contenidos e Inteligencia Competitiva | Scoop.it
An infographic I created for a MOOC at Stanford: Designing New Learning Environments. Made with too little space, too little skills, too little time and too little research. Lots of fun though.

Via catspyjamasnz, Dr. Laura Sheneman, Dennis T OConnor, xavier suñé, Teresa Torné
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Kirsten Wilson's curator insight, June 19, 2013 11:26 AM

Interesting take on a few forms of curation that can be used.  Infographic is, as the creator remarked, a little crowded, however the information is useful.

Begoña Iturgaitz's curator insight, June 19, 2013 12:22 PM

do we know the actual size of what we're traying to make?

LundTechIntegration's curator insight, June 20, 2013 8:59 AM

Love this graphic.

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The Curator Job Is To Unpack Specialized Information for an Interested Audience

As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.

Via Robin Good
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Ajo Monzó's curator insight, September 26, 2014 7:20 AM

Muy interesante y profunda  charla sobre el concepto de "curación" .

ManufacturingStories's curator insight, September 26, 2014 8:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Jimena Acebes Sevilla's curator insight, October 18, 2014 6:25 PM

El curador de  el curador es el de presentar  información especializada a una audiencia interesada.

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Entreprises : comment gérer votre visibilité et votre réputation sur le web ?conférence organisée par Scoop.it et l'ESC Toulouse

Entreprises : comment gérer votre visibilité et votre réputation sur le web ?conférence organisée par Scoop.it et l'ESC Toulouse | Curación de contenidos e Inteligencia Competitiva | Scoop.it

Comment gérer votre visibilité et votre réputation sur le web ?


Entreprises et organisations de toutes tailles font face au défis du web: travailler son image, générer du trafic (SEO), gérer les Média Sociaux... efficacement. Quels enjeux?


Scoop.it et l'ESC Toulouse organise une conférence pour répondre à cette question ! 


Au programme : Jacques Digout de l'ESC Toulouse, Jérôme Deiss, Maxime Garrigues et Marc Rougier 


Via IOT Valley
Lydia Gracia's insight:
le 28 mars 2013 à 17:30
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Lydia Gracia's curator insight, March 22, 2013 10:49 AM
le 28 mars 2013 à 17:30
Axible Technologies's comment, April 2, 2013 8:45 AM
Merci à Scoop.it et à l'ESC Toulouse pour cette conférence très intéressante! De précieux conseils et des intervenants passionnés et passionnants...
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Aggregate-then-Curate: how digital learning champions help communities with curation

Aggregate-then-Curate: how digital learning champions help communities with curation | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Aggregate-then-Curate: how digital learning champions help communities nurture online content

Via Ana Cristina Pratas, Gust MEES, Javier Sánchez Bolado
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