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Curación de contenidos e Inteligencia Competitiva
La Inteligencia Competitiva al servicio de la comunicación empresarial
Curated by Lydia Gracia
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Content Measurement: 1 metric to rule them all

Content Measurement: 1 metric to rule them all | Curación de contenidos e Inteligencia Competitiva | Scoop.it
A data-driven argument to focus your efforts at ongoing improvement around one content metric. It'll surprise you.

Via Eva Sanagustin
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8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | Curación de contenidos e Inteligencia Competitiva | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include.

Via Eva Sanagustin
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