Context Will Drive The Future Of Web Content Management | Intel Free Press | Scoop.it

Great post!

 

"Web content management is at the most significant inflection point in its 15-year history. It's now all about the context."

 

Here's what caught my attention:

 

Context defines a visitor’s Web experience. If a visitor has come to a site through a search, he doesn’t want to click through multiple, slow-loading, hard-to-read pages to find a single piece of information. If visitors are on your site to make a purchase, it is imperative they experience the same level of checkout/shopping cart convenience that they would in the brick-and-mortar world.

 

If a prospect has arrived on a landing page via an e-mail marketing campaign, Sales and Marketing definitely wants that page to display correctly on any device the prospect is using.

 

“Delighting customers doesn’t build loyalty,” note the authors of a recent Harvard Business Review article. “Reducing their effort — the work they must do to get their problem solved — does.” Showing an understanding for the customer and respecting the manner they want to interact breeds loyalty.

 

Written By Tom Wentworth for Forbes

 

http://www.forbes.com/sites/ciocentral/2011/08/30/context-will-drive-the-future-of-web-content-management/


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