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Scooped by kenekaplan onto Intel Free Press |
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Great post!
"Web content management is at the most significant inflection point in its 15-year history. It's now all about the context."
Here's what caught my attention:
Context defines a visitor’s Web experience. If a visitor has come to a site through a search, he doesn’t want to click through multiple, slow-loading, hard-to-read pages to find a single piece of information. If visitors are on your site to make a purchase, it is imperative they experience the same level of checkout/shopping cart convenience that they would in the brick-and-mortar world.
If a prospect has arrived on a landing page via an e-mail marketing campaign, Sales and Marketing definitely wants that page to display correctly on any device the prospect is using.
“Delighting customers doesn’t build loyalty,” note the authors of a recent Harvard Business Review article. “Reducing their effort — the work they must do to get their problem solved — does.” Showing an understanding for the customer and respecting the manner they want to interact breeds loyalty.
Written By Tom Wentworth for Forbes
Via janlgordon Delete the scoop?
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From the article: Back in 2009, there were less than a million Internet-connected cars, but by 2017 there will be 42 million according to iSuppli projections. To meet accelerating consumer demand for technology, automakers from Nissan to BMW, Mercedes to Toyota have set up shop in the tech haven, and earlier this year Ford opened a facility in Palo Alto. As general manager and senior technical leader of open innovation for the Ford Silicon Valley Lab, Venkatesh Prasad leads a team that is working to redefine the automobile user experience.