What is an online community?
A group of people who share a strong common interest, form relationships and interact online.
Community life cycle
Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and style
Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community
Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective value
Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new community
Measure:• Growth• Activity• Sense of community
In order to:• Grow• Improve• Report value