What is an online community?


A group of people who share a strong common interest, form relationships and interact online.


Community life cycle

Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and style


Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community


Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective value


Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new community


Measure:• Growth• Activity• Sense of community


In order to:• Grow• Improve• Report value





Via nrip