What is an online community?

 

A group of people who share a strong common interest, form relationships and interact online.

 

Community life cycle

Inception • Focus on growth • Develop relationships with potential members • Nurture an active core group • Foster tone and style

 

Establishment • Focus on activity • Deepen sense of community • Broaden outreach • Create content for and about the community

 

Maturity • Focus on scaling the community • Maintain sense of community • Assess and optimize processes • Co-create content and develop collective value

 

Mitosis • Focus on division and expansion • Monitor for subcommunity developments • Consult community • Conceive and establish new community

 

Measure:• Growth• Activity• Sense of community

 

In order to:• Grow• Improve• Report value

 

 

 

 


Via nrip